Dear Fellow Renegade,
Today I read an email from a top copywriter advising freelance advice for how freelancers can prosper.
The problem is that this just happens to be some of the very kind of advice that helps keep solopreneurs broke or on the verge of starvation.
This is a great guy with a big following, and I happen to be generally a fan of his brand, I’ve learned a good deal from him.
But his advice for how freelancers can get a lot more business and improve their fortunes, while given in a positive form, is quite harmful.
His advice?
“Send more communication to the prospective clients who might have said No to you in the past.”
Nothing egregiously wrong with that, if you are unaware of opportunity cost, and sound marketing practice.
Great advice if you are a completely clueless solopreneur and you have 200 hours a day to do this kind of “marketing.”
What makes this advice so cringe-worthy is that it’s not coming from a novice or an amateur.
No, this is coming from a guy with a brand you’d recognize if you were active in the niche. He speaks on stage, he runs events, and he’s developed a robust marketing platform – true to good marketing practice.
See, beating the dead horse of the highly manual, event-driven outreach and pitching he’s recommending, while ignoring the sound marketing practice he’s himself using to develop his own brand, will keep you broke as a solopreneur or freelancer.
Unless you can develop a brand of some sort, where clients hire you because of your social proof and visibility in the market, and not because of a particular “pitch” that you sent them, you are bound to stay stuck on the Solopreneur Hamster Wheel, and you most likely won’t see none of the Big Money.
So beware what marketing “advice” the gurus pass you. Caveat emptor.
To your success!
Ten
The Renegade Solopreneur Coach
I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.
