US, China 2020 Global Recession Fears As Coronavirus Shuts Down Stuttering Chinese Economy

2020 Global Recession Fears As Coronavirus Shuts Down Stuttering Chinese Economy

Chinese authorities have acknowledged the impact of the coronavirus epidemic on economic and social development.   It has alarmed China’s economic growth as worries mount over the coronavirus’s effect on the economy, unemployment, and global supply chains.  It is unavoidable that the novel coronavirus epidemic will have a considerable impact on the economy and society, and coronavirus affecting China is plunging the entire world into a global recession like happened in 2008.

 It is unavoidable that the novel coronavirus epidemic will have a considerable impact on the economy and society, and will destroy businesses and livelihoods in China, the US, Asia,  North America, the UK, Germany, the EU, and almost everywhere around the world. It will also impact technology companies’ stocks, e.g., Facebook, Amazon, Apple,  Microsoft, etc.

The virus, which has claimed the lives of more than 2,500 people and infected more than 77,000 in the mainland, is the most significant public health crisis to hit China and another part of the world. Containment measures which include mandatory quarantine for workers, partial shutdowns of factories, and transport restrictions, have caused significant disruptions to the economy, which was already growing at record low levels before the virus outbreak.

These low-risk zones, along with areas with only a small number of infections, should “comprehensively restore production” and 2020 Global Recession Fears As Coronavirus Shuts Down Stuttering Chinese Economy.

 Medium-risk zones should recommence production in an “orderly manner,” while the priority for hard-hit areas like Hubei, the province at the center of the outbreak, was still containing the virus. Coronavirus: Wuhan, the city at the epicenter of the epidemic, marks a month under lockdown

 A crucial part of the vision is doubling the size of the economy from 2010, which economists say will require minimum gross domestic product (GDP) growth of 5.6 percent this year. As long as we can turn the crisis into an opportunity to restore production and social life in an orderly fashion, we will be able to achieve the economic and social development goals set for this year.

It was universally reported that the government had set China’s GDP growth target at “around 6 percent” for 2020, although the official number was never published. The growth target and several other critical economic goals were expected.

 

Coronavirus & Its effect on Economy
Image from Wikimedia

While authorities are ramping up efforts to kick start the economy at home, some observers have raised concerns about the long-term effects of China’s position in the global economy.

The medium- and long-term impact of the coronavirus has increasingly become a concern, especially whether the coronavirus will dampen the global supply chain or weaken China’s international role.

China must ensure the smooth operation of “the industrial supply chain for foreign trade” and “stabilize its share of the global market.

China’s manufacturing supply connection pummelled from all sides in efforts to restart

Coronavirus costs keep rising for manufacturers, who are facing huge losses in sales and struggling to ramp up production. Logistical logjams persist as transportation networks struggle to find workers and navigate lockdowns across China.

Choked off of workers, logistics, suppliers  and networks, China’s production base is facing a multitude of unprecedented challenges, as coronavirus containment efforts hamper factories’ attempts to reopen.

Many of those that have been granted permission to resume operations face critical shortages of staff, with vast swathes of China still under lockdown and some local workers afraid to leave their homes. Others cannot locate the materials demanded to make the products, and even if they could, the shutdown of shops and marketplaces around China means demand has been sapped.

A Writer Shares 5 Ways To Achieve Spectacular Results With Networking

Image by Antonio on Flickr

If you’ve never been to a writing conference before, I can give you one piece of advice right now: prepare to be overwhelmed. That’s how I felt when I attended my first writing conference, the AWP Annual Conference in Boston. There seemed to be no limit to the panels to attend, authors and editors to meet, and off-site readings at which to imbibe.

In retrospect, I’m not sure I made the most of it — there was simply too much to do, and I came into the conference with no plan whatsoever. However, after much reflection, I’ve determined what I could have done better so I can make the most of the next writing conference I attend. I’m here today to share my conclusions so that you, too, can take advantage of the myriad opportunities writing conferences provide (and not have retrospective FOMO like I did).

Tip #1: Set your goals beforehand

Perhaps the most important thing to do before attending a conference is to figure out what you want out of it. This is partly so you can make the most of the conference, and also partly so you can choose the right one in the first place! There are tons of different conference options out there, so picking one that aligns with your goals is key.

For example, if you’re a fiction writer looking to finish a piece of work, the workshop model of Sewanee Writers’ Conference would be an excellent choice. But if your manuscript is already finished and you’re looking for professionals or publishing knowledge, The Muse and the Marketplace might be better.

Once you’re at your chosen conference, keep your focus in mind. Whether this is generating more work, meeting editors, or gathering inspiration from the talks, you should always be working toward a concrete goal or set of goals. It can be easy to go into “vacation mode” at a conference, but remembering your goal(s) will give you the motivation to actually work. And trust me: you’ll be grateful later that you didn’t spend the whole weekend lounging by the pool.

Tip #2: Be prepared for anything

This tip applies mainly to the conference itself, but being prepared starts as early as registration! Some writing conferences sell out quickly, so it pays to register ASAP — plus many conferences offer a discount if you register early.

After you’re signed up, create a conference plan. Look at the schedule and come up with a personalized agenda that will keep you busy, but won’t send you running around like crazy. Do a bit of research on who’s who, especially the lecturers you plan on seeing; you never know with whom you might rub shoulders. On that note, try to memorize your “elevator pitch” as well — just a two-to-three sentence summary of what you’re working on currently. This will keep you from fumbling for words when that opportune moment arises.

And of course, thorough preparation naturally means bringing along essential materials. Take a backpack with a folder, notebook, at least two pens, business cards, and copies of your book’s written synopsis or first chapter if you have it available. You’ll also accumulate a lot of free stuff (yay conference swag!), so having a larger bag to carry it all could end up being a lifesaver.

Tip #3: Reach outside of your comfort zone

While it’s important to create goals that you can meet comfortably, it’s also good to think of ways you might broaden your horizons at a writing conference. This is certainly one of the things I regret about my first conference experience; I accomplished most of what I set out to do, but I hardly tried anything new or different, despite the plethora of unique opportunities.

To that end, you should always be thinking of potential ways to step outside your comfort zone during a conference — not so much that you end up super-stressed, but enough that you can later think, “Wow, I’m proud of myself for doing that!” For example, if you’re an introvert, you should try networking with strangers for an hour or two. Or if you normally write short fiction, you might attend a poetry panel discussion and then attempt to write some poetry of your own.

Remember, there are so many opportunities at writing conferences: critiques, panels, workshops, book fairs, one-on-ones, and more! You never know what kind of inspiration you’ll find or where you’ll find it, but there’s no better place to explore your options.

Tip #4: Connect with different people

If you’re anything like me, making the first move to talk to a stranger may be hard; however, it’s an absolute conference essential. It also might be tempting to only talk to professionals, but other authors can offer valuable experience and insights too.

Again, this is a great challenge for my fellow introverts, as the connections you forge at a conference could change the trajectory of your entire career! For instance, you might talk to an amazing designer who offers you a discount on their services, and you’re finally able to afford a dream cover for your book. Or you talk to an author who gives you a revelatory piece of advice that helps you untangle a difficult plot issue. You may even meet an acquiring editor for a publisher and snag yourself a contract!

Needless to say, the social anxiety that accompanies interacting with strangers can be pretty daunting, but the benefits are totally worth it. So make a goal of talking to at least one new person a day — after all, you all have writing in common, which usually makes for a great conversation starter.

Tip #5: Follow up after a few days

Even once you’ve left a conference, there are still plenty of opportunities to reap its rewards — mostly when it comes to retaining those valuable professional connections. That said, give people (and yourself) a day or two to decompress after the conference before you reach out. In addition to re-introductory emails, it’s also a nice touch to send some thank you emails, whether to a panelist who offered great advice, a staff member who helped you out, or a professional who offered to be your beta reader.

Keep in mind that if you start attending conferences regularly, you’ll likely run into a lot of the same people — and a little bit of courtesy goes a long way to helping them remember you in a positive light! On a related note, it might be reassuring to know that the more conferences you attend, the easier it gets. You’ll know how things run, execute your goals with greater ease, and effortlessly maintain those long-term relationships.

Writing conferences offer limitless inspiration and opportunities, and with these tips in mind, you’ll be well equipped to take advantage of what these writerly havens have to offer. So have go forth, network, and enjoy!

About The Author

Tess Patalano is a poet, teacher, and freelance writer. She’s written a number of pieces for Reedsy, the world’s best resource hub and marketplace for self-publishing authors. If you missed that AWP conference, but you’re still hoping to hire an editor in Boston (or anywhere else), you can sign up to meet them on Reedsy today.

A Beginner’s Guide to WordPress Plug-Ins

WordPress has made it fairly simple to install plug-ins

Today’s post is a guest post by Ender Tech, a web development firm in LA.

Did you know that WordPress powers 30% of the internet? WordPress is an excellent resource and online platform to help you develop your website the way you want.

Hiring a professional web developer will definitely help you through the process.

 WordPress (both .com and .org) boast software that is free and open-sourced, meaning you can create what you want on the internet without a subscription plan or fee.

When you want to go beyond the bare minimum, that’s when you need to consider adding a plug-in to your website or blog page. WordPress has over 50,000 plug-ins to choose from. While that may seem overwhelming for beginners, it doesn’t need to be. In fact, having too many plug-ins can actually slow your site down.

The goal of a plug-in is to help your site function better! You want visitors to find your site to be user-friendly, so only add a plug-in if it gives your site a feature you actually need. Don’t be intimidated! Below are 5 facts for beginners to keep in mind as they start using WordPress plug-ins.

1. Plug-Ins Are Meant to Enhance

If you’re a complete beginner to WordPress, you may not already realize that your page is going to look great no matter what. WordPress is already powerful, but a straight-forward solution for your website woes. Without adding any plug-ins at all, you can already make changes to your site with just a basic knowledge of HTML.

But if you’re looking for a way to customize your website, perhaps to offer a storefront, you can use a plug-in. This quite simply means someone else has taken the time to create the HTML code needed to have your website work in a different way.

Plug-ins can help your site have better control of its security, or add an image gallery. Whatever your website needs, there is probably already a plug-in available for you to use. Some plug-ins are free, some you have to pay for, so you have to decide what you need and how you would like to go about that.

You can find plug-ins in so many places but if you are a true beginner you may want to start with the official Plug-In Directory. The directory breaks down plug-ins by category including popular and featured options. But there is also a search box so you can seek out the exact plug-in you are needing to make your website work better.

2. Choose Plug-Ins Carefully

It is worth repeating that having too many plug-ins on your site can slow your site down. Since many people will leave if a site doesn’t load in 3 seconds then you don’t want to dissuade visits to your site by making it slow! Each plug-in script will send a request to a server as a user accesses your site.

Each request will take only a millisecond, but milliseconds can add up, so be wary of how many plug-ins you add. Take time and figure out what your website actually needs, and use plug-ins to be the solution.

You want to find a plug-in that has been designed well and updated occasionally. If a plug-in is too old it may also slow down your site, but it is easy to see when a plug-in has been updated last. In general, if a plug-in hasn’t been updated in over six months, you should be wary to add it to your site.

Before you install a plug-in check the user ratings and reviews. There will always be a few negative reviews, not everything is going to work perfectly in every situation, but if there are overwhelmingly positive reviews, that plug-in is probably going to be a good option for you.

It is absolutely okay to install a plug-in and try it out for a while. If you ultimately decide the plug-in isn’t a good fit, it is easy to remove it from your site so you can try another one. It is best to only add a single plug-in at a time so you can easily spot any problems that occur and will know which plug-in caused the issue.

3. How To Install A Plug-In

How To Install A WordPress Plug-In

You might be ready to go ahead and try out one of those plug-ins but maybe you aren’t sure how to install it. Luckily for you, WordPress has made it fairly simple to install plug-ins, even for beginners who might be nervous they will screw something up.

First, you will want to navigate to the Plug-in menu on your WordPress Dashboard. Once you are there, click “add new.” This will then load up the “Install Plug-Ins” page which will let you search for the specific plug-in you plan to add. Once you have found it, click on the “Install Now.”

It’s honestly that easy to install an plug-in! Which may show you how easy it could be to go overboard. Remember to take it is slow and evaluate each plug-in as you add them so that your site will work correctly and help visitors find your page!

You can always test a plug-in on a development copy of your site first. In fact, if you aren’t sure having a plug-in immediately go live may not be the best choice as a beginner. Bugs and security breaches can cause a major disruption to how a page works so testing a plug-in behind the scenes first is a good idea.

4. Security Flaws

Because WordPress is open to a large community some hackers have taken advantage of the use of plug-ins to gain access to websites and breach their security protections. It can be hard to protect your site from hackers, but changing your passwords frequently is one way to combat these issues.

There is no way to tell which plug-in a hacker may be trying to use in order to gain more information, another reason to only use the plug-ins you absolutely need and not to add any additional options that may not help your functionality. There are plug-ins where the main goal is your site’s security, which may be a great choice.

If you are concerned you can also hire an internet security firm to help you monitor your site. That may offer to the reassurances that you won’t be hacked, but it may be unnecessary as a beginner unless you are collecting payments from customers on your site or other personal information.  

5. Compatibility

Because anyone in the WordPress community can create or design a plug-in, you may find that certain plug-ins don’t work well together. If you discover a compatibility issue it may be startling, since sometimes is causes sites to crash or disappear altogether. It is important to keep your site backed up frequently to avoid major issues.

Once you uninstall one of your plug-ins your site should function typically again. As plug-ins get older, it’s possible their creators haven’t done recent updates, you can always go back and check. If you find your plug-ins aren’t working, switching to paid plug-ins may solve the problem since your funds go towards keeping the plug-in up-to-date.

Conclusion

All about WordPress plugins

WordPress is a great way to help build a website for whatever your needs, and with many resources available is especially great for beginners. Taking your time creating your site and adding plug-ins will give you the best results and soon your site will be up and running the way you’ve always dreamed.

Plug-ins can help you with anything, your SEO,  helping you share your social media, as well as hosting your contact page. When a plug-in is used correctly it can greatly enhance your site. Following this guide will help anyone starting out to find the best solutions for their needs and make the world of plug-ins more easily understandable.

The Incredible Economics Behind “Free” Apps, And Online App Scams

Rebecca Wang / CC BY (https://creativecommons.org/licenses/by/4.0)

The age of smartphones has integrated the mobile industry into people’s everyday lives in such an intricate way that other technologies have yet to beat. Mobile phones have evolved from analogue devices primarily used for calling and texting into the smartphones we know today that can compute and function as a personal computer right at our fingertips. Experts even say that the smartphones we hold in our hands have a far superior processing power than the computers used during the moon launch. Today, mobile internet usage surpassed desktop usage.

It’s not a surprise that research on smartphone security is growing rampantly in response to the rapid adoption of new platforms such as Android and iOS. Service providers are continually finding ways to bring smartphones and internet service even to remote, underprivileged areas, thanks to the affordability of these devices due to the massive demand for this modern gadgetry.

Developers, manufacturers, and dealers are getting more and more creative in how to capitalise on this 21st-century trend that’s bound to keep going in the years to come.

According to research from Semantic Scholar, “smartphones are characterised by their ability to run third-party applications, and Android and iOS take this concept to the extreme, offering hundreds of thousands of “apps” through application markets.” A result of this is an increased focus on protecting users from apps, and efforts in designing new OS protection mechanisms and security analysis of real apps are intensifying.

But what lures consumers into availing free apps? And if mobile apps are that profitable for developers and business owners, how do they make money out of something they offered for free?

Paid Apps versus Free Apps

Just as you give more value to anything you invest resources into—be it time, money, or effort—users are more loyal to apps and services they pay for. The very act of purchase already shows the degree of commitment to the app and the perceived value the app has in their lives. Paid apps also earn higher revenue at the onset, more evident with apps that have a strong fan base or supporters.

But if a business is yet to break ground in the market, offering their apps for a fee can be detrimental to that goal. App providers use mobile apps to attract customers in the hopes their apps will catch on. It’s a great marketing tool where customers can get discounts or earn rewards conveniently from a business through its mobile app. It defeats the purpose if you charge them for an app they need to use to claim points or discounts and the like.

When it comes to free apps, there is zero download threshold because people can download an app with no commitment and test it if they like it, or it’s something they can use continuously. So, while paid apps get higher initial revenue per download, free apps leave them in the dust in terms of the volume of downloads they get. Free apps, especially network-based apps, consequently get more users in a lesser amount of time, granting their product or service is good or quickly picks up.

Users are not as demanding with free apps too. They tend to have lower expectations because they got the app for free. It’s an opportunity for providers to convert visitors to valued customers once they decide to keep using the app. It’s also easier for free apps to receive positive reviews, which increases App Store Optimization, which encourages more downloads.

Rise of Free Apps

TechCrunch says that 90% of apps downloadable for free. Statistics show that sales for paid apps will decrease in the coming years. Gartner Research released a report that says “customers will spend 24% more on in-app purchases than on paid-for apps, indicating that people are likely to generate transactions within the app and pay for in-app features, once they are convinced that the app can bring real value.” Free apps will continue to dominate paid apps in the years ahead because developers see higher revenues with in-app purchases than paid-for apps. The younger generation, which takes up the majority of the market, also enjoy “more flexible engagement with in-app transactions than older customers, preferring to pay for an application to own and use,” according to Gartner.

That is why developers are designing their apps to include more options for in-app sales and upgrades. 63% of developers choose in-app advertising to monetise their apps, even if 75% of app users never click those ads. The reason? It is still the popular free app revenue stream. 25% of the market do click on the in-app ads, and that brings in revenue for the business. All the developer needs to do is insert other ways to earn money through their supposedly “free” app to fill in the cracks that in-app advertising has.

Seeing this trend, we need to ask the question again, how free is that free app when there is someone who eventually pays for it—in this case, the advertisers. And is it free for the consumers if in-app ads and in-app transactions constantly barrage their use of the app?

15 Ways Apps Get Monetized

  1. In-App Advertising: 7 out of 10 apps use in-app advertising to monetise their apps. Payment is made to the developer every time an advertisement is shown (cost-per-mille or impression), clicked (cost-per-click), or downloaded (cost-per-install).
  1. Interstitial ads: Used in messaging apps, content apps, and gaming apps and is a strategy to increase ad impressions, interstitial ads are full-screen pop-ups displayed at specific time frames within the app’s operation. The end-users have the option to close these pop-up ads, but some would have to be opened so customers are led to a promoted page before they can close the pop-up ad.
  1. Banners or display ads: Usually small enough and unobtrusive so the user can keep interacting with the app, banners and display ads come in different sizes, positions and pricing. It has a very low engagement because consumers can ignore the banners or display ads to keep using the app for free.
  1. In-app video ads: these videos are opened on-demand for an in-app reward, usually in gaming apps and the like. Users who want to get rewards such as extra lives in games would typically click the video and watch for a certain amount of time, which bodes well for app providers who get paid per impression or viewing.
  1. Native ads: These types of ads appear as a natural element seamlessly integrated within the app in terms of appearance. It can be a sponsored content to video that promotes the advertiser’s product or service. It is less intrusive than other ads and gets more revenue for app providers.
  1. Incentivized Ads (reward users for app engagement): A majority of app users prefer rewards apps with in-app advertisements or purchases, this type of ads reward customers for completing tasks and other interactions, like doing surveys, for example. This marketing strategy helps build a positive brand image since it is not as intrusive and does not hard-sell. Fitness apps are good examples of this revenue model, where users can unlock exclusive rewards and features as they hit target goals set by the app, like completing meal plans or achieving target steps or running distance for a day, and the like.
  1. Email Marketing: Don’t hang the towel on emails just yet. It still is a powerful tool to monetise apps. You may email customers that register to your app at sign-in and send them notifications and promotions via email. Mobile app developers use different strategies of collecting user email like asking through pop-up boxes, Facebook SDK, or third-party tools integrated into the mobile app. Through email, app providers can also reach and notify them about new features and improvements.
  1. Sponsorship: This is when the app developer finds an investor with the same niche or target market and launch ad campaigns on their behalf within the app. It can come as Agreed Revenue Split generated by the app or by Monthly Sponsorship fee for app use and maintenance.
  1. Subscriptions: Commonly used by cloud services, streaming services and viewing full content of articles such as newspapers or magazines, developers use subscription revenue model so their users can avail additional app features or gain access to restricted content. Sweet Pricing reports, however, that only 5% of most successful apps are using subscriptions, making it one of the least methods used by developers to monetise their app.
  1. In-app purchases: This strategy allows the app provider to sell virtual items from the app. In gaming apps, for instance, you can purchase extra bonuses, game currency, goods, or unlock game levels. It can be consumable (one-time purchase), non-consumable (for permanent usage, no expiration), or in the form of subscriptions. In-app purchases can generate good revenue, like the developers of Pokémon Go, whose customers spend around $1.5 million daily on in-app purchases.
  1. Freemium Upsell: Freemium apps are free but contain paid or premium features that accessed only through in-app purchases. The users download a free version to test the app and get full access once they determine the app is something they need or worth the paid upgrade to a full version. It is the most straightforward revenue model for developers, as it requires the creation of two versions – light and full one.
  1. Amazon Underground: Amazon Underground is an independent app store, with its own mobile app used for getting access into the store. App developers are not allowed to implement ad or in-app purchases inside their apps so users can ‘buy for free’ an unlimited number of the developer’s IAP’s. Amazon pays the developers 2 cents per minute of use, per every single user, and also provides free Revenue Forecasting Calculator to so developers will know their potential income. Goat Simulator, for example, is on Google Play store’s top-30 paid apps and has been downloaded over a million times, now costs $4.99. Its developers have reported, however, that the Goat Simulator earnings on Underground have increased by 30%, outperforming its Google Play app version
  1. Physical purchases and Merchandise: E-commerce businesses can sell merchandise and other tangible goods through their apps. Rovio Company, for instance, earns 1 million dollars a month on Angry Birds merchandise like t-shirts, stickers and backpacks, and another million on plush toys alone. They are one of the first and most successful app-providing to generate revenue this big from merchandise sales. Amazon makes it even easier for app publishers to create merchandise through a self-service program called Merch, where app providers can design their merchandise and promote sales through Amazon tools. App providers do not have to handle payments so they get their revenue sales directly and quickly.
  1. Collecting and Selling Data: Because of ethical issues, this is not the most popular app monetisation, but large numbers of app providers still collect and sell personal data for profit. Some providers of free apps even sell their databases to third parties, like user’s email address, social media accounts, and preferences. These third-party companies can then target their ads towards a relevant audience.
  1. Affiliate Income and Referral Marketing: App providers promote the products and services of affiliates through their app. Amazon store clearly shows how effective affiliate marketing can be. Developers can promote Amazon products and get revenue from all purchases and even through. Affiliate revenue can come from the following CPA (Cost-per-Action), CPM (Cost-per-Mille or cost-per-impressions), CPC (Cost-per-Click), CPS (Cost-per-Sale), CPV (Cost-per-View), and CPI (Cost-per-Install). The multitude of revenue options makes it a common choice among developers and marketers.

Risks Behind Free Apps Monetisation and How to Defend Yourself From It

Now that we know how free apps make money, we can see that users of free apps get charged more than cash for downloading these free apps. Yes, some apps are non-invasive to user privacy, but since almost 90% of apps are free downloads, most users end up getting apps that invade end-users online security. It’s very tempting to download something for free, but always be careful what you are signing up for.

Developers make money on data collection and data sharing at the expense of their unknowing users. The third-party companies, usually advertising agencies, capitalise on the data gathered to customise ads for users. They know that users do not read the fine print of “Terms of Agreement” or licensing pages they agree to before app installation, exposing themselves to privacy attacks by developers.

Web browsers and websites use “cookies” to track and gather users’ online activity information and sell them to other companies. Facebook, Twitter, Instagram, Pinterest, and similar applications do the same thing. This practice is considered as unethical by many since it significantly compromises users’ sensitive data like their personal information and banking details and work details. The infamous Cambridge Analytica scandal exposed Facebook as one of the leading offenders when it comes to buy-and-sell users’ data. Google is also a significant player in this front.

Some popular apps for web browsing, antivirus protection, and video calling, enable the illegal download of copyrighted materials that make users vulnerable to viruses, hackers, and malware. Even if the Google Play Store and Apple’s App Store have heightened security monitoring and protection for their users, they don’t inspect the ads for any potential malware. Most apps also compromise the users when they require access to their phone’s data, like location, pictures, contacts list, call or message logs, ad even storage.

So although free apps are available to users at no cost, gives users the freedom to experiment and test different products or apps to suit their lifestyle, or even provide tech-savvy users with options to modify source codes and programs, the cons of using free software are serious and users must habitually protect their data and devices from possible data breach and cyberattacks. Users need to be more proactive and on the defence mode when downloading free apps and software.

How to Defend Yourself from the Dangers of Free Apps

  1. Do not Equate “Free” with “Safe.”

Always double-check the app you are downloading. Even if you are getting the service for free, it pays to know the app you are allowing into your device. It’s also wise to read users’ comments, reviews, and ratings before availing of the app.

  1. Read the Fine Print.

The “Terms of Agreement” may be long, but make it a good practice to check what exactly you agree the app to do and the activity this app will be doing within your device and with your data, once you install it.

  1. Check Your Settings

You can control how much access you give to your downloaded apps by checking the application settings on your device. You can, for example, prevent an app from drawing over other apps, disrupting operations, or gaining access to your location, gallery or storage.  

  1. Avoid apps that encourage illegal usage.

Apps that allow illegal usage, like streaming proprietary products, should be avoided and even reported.

  1. Be careful in downloading toolbars and extensions in your browser.

Some suspicious toolbars and extensions can steal your data or pile up on your web browsers, making your computer slower than usual. So the very extension you downloaded to help you with your tasks could be slowing you down. Digital Software says “read what you are getting into, and make sure to uncheck or decline any offers for toolbars or browser add-ons. Usually, accepting a toolbar or extension is the default choice during the installation process, so you have to be careful and uncheck everything you do not need.”

  1. Do not download unreliable or unknown apps and software.

Stick to the ones that are tested and trusted y many like Google Chrome, Mozilla Firefox, Microsoft Edge, Opera or Vivaldi.

  1. Think twice on those special offers.

Avoid apps bundled together in a promo, like special offers on security solutions or device maintenance, because they can contain security risks for your data and your device. Always make informed choices when it comes to apps and software you will get for free.

  1. Check for security risks, even from trusted apps and software.

Watch out for malware, adware, trojans and viruses. Have good antivirus and security software or app on your device. Even trusted, free apps and software can miss it, so it’s best to double-check before download. For instance, Avast unknowingly bundled malware with CCleaner version 5.33 for a month. Apply other layers of protection as needed. Trusted name brands that provide total protection include Bitdefender, ESET, Kaspersky, or F-Secure. Understand how antivirus software works and why you need to have one. It cannot be stressed enough the importance of excellent security and antivirus software that helps you stay protected. Get yourself a comprehensive, total anti-virus and security protection software to help you stay risk-free and attack-free.

Security should be everyone’s business

Users should develop the habit of taking responsibility for their app choices and downloads, especially the free ones. Developers should be more accountable to protect their users’ data, privacy, and safety. Third-party affiliates or advertising companies should be kept in check to comply with best practices when it comes to their marketing strategies, business owners should comply with laws and safeguards set in place to protect the general public, and lawmakers should continuously check if they are providing adequate protection for the general public. The innovations of the digital age are now our new norm, and those norms will keep evolving through time. Our security measures, then, need to keep improving, not just to keep up but actually to stay ahead. Everybody should be concerned when it comes to safety and security. Passing blame is not going to solve security threats and breaches. Better protection would. So the next time you click to download that free app, ask yourself, what exactly am I getting myself into, and how safe is this free app?

Author’s Bio

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

Jordan Belfort’s Jawdropping Saga: How A $50-Million-A-Year Salesman Went Rogue, Got In Prison, And Made It All The Way Back To The Top

Jordan Belfort's Jawdropping Saga: How A $50-Million-A-Year Salesman Went Rogue

The Millionaire “Skill”

Jordan Belfort’s story, complete with Quaaludes and $50 million-a-year paydays, jail, and media superstardom, is the sort of epic drama that most of us can only ever dream about.

Long before he became the bad guy on Wall Street, long before he went to prison and had to pay back $200 million in restitution for the investors whom his company defrauded of millions, Jordan Belfort was just a kid who wanted to be a doctor.

That’s about as regular as it gets though.

Growing up in the Bronx, Jordan quickly discovered his almost uncanny ability to conjure money seemingly out of thin air. He spent one summer making thousands of dollars selling Italian ices to tourists at a local beach.

Ever on the eye for a good buck, Jordan Belfort thought he’d attend the University of Maryland School of Dentistry, after all, dentists made great money.

Then the Dean announced, “The golden age of dentistry is over. If you’re here simply because you’re looking to make a lot of money, you’re in the wrong place.”

And Jordan Belfort scooted out of there, on to greener pastures.

Jordan Belfort pioneered his brilliant sales system: the Straight Line Sales System

Image: Ralph Zuranski – FlickrDSC05738

Drugs, Wall Street, and the Dark Side

Armed with his salesmanship skill and gift of the gab, Jordan drifted on to Wall Street and the easy money lure of the 80s.

Eventually, he wound up at a boiler room, a brokerage that pushed penny stocks hard to customers on the phone.

Shortly afterwards, Belfort’s sales ability led to him opening his own brokerage, Stratton Oakmont. It was here where things would unravel in the most spectacular fashion.

At Stratton Oakmont, Jordan Belfort pioneered his brilliant sales system: the Straight Line Sales System. This was a system that turned any old buffoon into an irresistible closer on the phone.

Just like that, the money came pouring in: Jordan and his team were earning millions per year.

Jordan also pioneered the use of “qaaludes,” a type of drug that made salesmen ever more confident and high. Seeing the boss use this stuff made it the “in” thing to do. Soon, the whole office followed, and Stratton Oakmont descended into sheer anarchy, complete with hookers and wild parties and other insane sheenanigans that have now been chronicled in the movie “The Wolf Of Wall Street.”

But underneath all the glitz, Stratton Oakmont was run pretty much as a “pump and dump” scheme. Soon, investors, fleeced of their money, were demanding action from the authorities.

Jail, And The Price Of Freedom

Unable to clear his name, Belfort, as the ring leader of the scheme, was convicted and thrown in prison. It was here, amidst the doom and gloom of jail, that he rediscovered a different Jordan: the good guy who just wanted to be a father to his kids and do something positive in the world.

Jordan began writing his memoirs.

The book, which became “The Wolf Of Wall Street,” became a smash hit, leading to Hollywood optioning it for a movie.

With Leonardo DiCaprio playing Jordan Belfort, “The Wolf Of Wall Street” romped to iconic status almost overnight.

Long before he became the bad guy on Wall Street, long before he went to prison

Image: Christopher William Adach on Wikimedia Commons

“Bigger Than Ever Before”

Jordan’s story spread further than ever before, and he was soon in high demand all around the world to speak and train businesses on his Straight Line Sales system.

He might still have millions left to pay in restitution, but Jordan has now accomplished an impact bigger than he might ever have imagined.

A few years back, I decided to join Jordan Belfort’s online sales training program, one of the many thousands, if not millions, of people he has trained. The videos he sends out have been really fun and, as much as you learn powerful sales techniques, a lighter side of Jordan Belfort emerges. He often jokes around and likes using shocking language to put a point across.

Talking about sales techniques, I learned more about sales from him in a few videos than probably the majority of sales books can teach you. In my view, he’s gotta be one of the top 1-3 salesmen in the world, period.

Watching Jordan Belfort’s crazy fall and comeback is super inspiring. I feel that all of us can learn a lesson or two about changing tack and trying something different. Another thing I’ve learned from Jordan Belfort is to put ethics and values, particularly honesty, ahead of business profits.

Never, at any point, must your ethics be sacrificed in favor of profits. But, and if you should fail, realize that you must come clean. Failure is an opportunity to do it over, better next time

 

How To Find A Profitable Product Idea For Making Money Online

How to make money online

Find out how to find your first profitable product idea for making money online…

Ten Mutunhire aka General Tomahawk is a copywriter and creator of Sell Your Course Like A Pirate.

Sell Your Course Like A Pirate: Notorious Sales Copy For Course Sellers

His specialty is helping course selling businesses make more consistent money year round and break out of the launch feast or famine cycle. You can read more of his work on Medium and at the Towers Of Zeyron blog

Notorious Marketing Course For Info-Product Sellers

https://medium.com/@generaltomahawk

Subscribe to My Channel for new show episodes

https://www.youtube.com/channel/UCOmudyy8gbF6IiVgJ9QF7jQ

Follow me on:

Medium – https://medium.com/@generaltomahawk

Quora – https://www.quora.com/profile/General-Tomahawk

LinkedIn – https://www.linkedin.com/in/ten-mutunhire-2b641612/

The General Breaks Down Amazon’s Inexorable Success As A Brand

Love Amazon or hate them, Jeff Bezos sure knows how to build an attractive consumer brand. What can you learn from how they did it…

Ten Mutunhire aka General Tomahawk is a copywriter and creator of Sell Your Course Like A Pirate.

Sell Your Course Like A Pirate: Notorious Sales Copy For Course Sellers

His specialty is helping course selling businesses make more consistent money year round and break out of the launch feast or famine cycle. You can read more of his work on Medium and at the Towers Of Zeyron blog

Notorious Marketing Course For Info-Product Sellers

https://medium.com/@generaltomahawk

Subscribe to My Channel for new show episodes

https://www.youtube.com/channel/UCOmudyy8gbF6IiVgJ9QF7jQ

Follow me on:

Medium – https://medium.com/@generaltomahawk

Quora – https://www.quora.com/profile/General-Tomahawk

LinkedIn – https://www.linkedin.com/in/ten-mutunhire-2b641612/

The Ultimate SEO Technical Checklist- What You Need to Consider for a New Site.

Ultimate SEO Technical Checklist- What You Need to Consider for a New Site

SEO or search engine optimization has become an important requirement for all websites. Today, your website cannot serve its intended purpose if it does not have SEO. It is no longer optional. There are many factors that make up a good website, but one great factor that you should never forget to think about for your new site is SEO. Search engine optimization forms a great part of digital marketing plans.

Today, website thinking is far beyond the era of “if you build it, they will come.” There are so many website owners who are struggling with implementing SEO. If you own a new site, you need to know the technical SEO checklist that you should use as a website owner. Here is our SEO technical checklist that will help you work through the important aspects of search engine optimization.

1.    Make your Site Mobile-friendly

In 2015, Google announced that mobile optimization became a ranking factor for websites. Therefore, if you want better rankings on the search engine results page you need to make sure that your website is mobile optimized.

You might have built your website with a responsive design, but it is always wise to make sure that is actually validated. You need to review how Google mobile crawler does on your website. You should perform as much user experience and quality assurance testing as possible just to be sure that your website truly can be easily accessed by your users on all devices.

2.    Optimize the Page Speed

Page load speed matters for the good of your website. Nobody wants to open a site that takes longer to load. We all want a site that loads very fast so that we can access what we want on the website. Load speed also matters for search engines. If your site keeps visitors waiting, they will just leave, and remember Google is using your mobile page speed for ranking. Therefore, you need to check your page speed and improve it to make sure it is optimal.

You can use page speed tool to test the speed of your page. Many SEO tools s able to detect the issues that are slowing down your page and can also give you practical tips on how to address each issue and boost your page speed.

3.    Optimize Images

Un-optimized images used in your website can actually slow down the page load times. It is very common for website owners to use un-optimized images especially if they don’t use photo editing software.

When optimizing images you need to make sure you get image sizes that match the exact dimensions and resolution that you need. Image size should be reduced without affecting the visual appearance.

An image contains information that downloads a lot of bytes on a page. This makes the server to take more time loading information than it should. When images are optimized the server perform faster due to the removal of the additional bytes ant too much irrelevant data.

4.    Fix Broken Links

Broke links lead to poor user experience and even prevents search engines from properly crawling pages on your website. It is important to identify and fix all broken links on your site because it helps prevent a unit of your crawl budget from going to waste.

5.    Build Search Engine Friendly URLs

URLs play a major role in the success of your SEO overall website if you get them right the very first time. Both users and search engines require URLs that are descriptive and have keywords. However, many website owners get URLs wrong and continue to build their websites with dynamic URLs that are not optimized completely.

The URLs are accepted by Google and may seem to work for your site, but at some point, you might be prompted to merge new ones to improve user experience, site performance and the search engine visibility which is actually a lot of work.

Your site should have easy to follow URLs so that you can keep track of them in Analytics and Search Console among others. With poorly done URLs, link building becomes difficult too.

6.    Use Secure Protocol-HTTPS

HTTPS protocol has always been one of Google’s ranking factors of sites. HTTPS is an acronym for Hypertext Transfer Protocol Secure. It actually encrypts data and makes it difficult for it to be corrupted or modified during transfer. The data is kept secure from attacks.

By using HTTPS, your website can experience better rankings since it is a ranking factor on Google. Also, your site visitors will feel it is safe to use the site and that the data provided is encrypted for the prevention of the attacks.

Sites that use HTTPS have a lock on the before the URL in the navigation bar. Sites that don’t use HTTPs have an information icon which when clicked displays a message that the connection is not safe, thus a clear indication that the site is unsecured.

7.    Be Sure That Your resources are Crawlable

All important resources on your website should be crawlable because uncrawlable resources can negatively influence search engine optimization. Crawling happens before indexing, which makes content visible to the website user.

Crawling is basically first finding your content. Indexing follows and finally, your pages are ranked within the greater index.

8.    Use Schema Markup

Schema markup is an important SEO technical checklist to consider because it provides additional structured data to search engines. The structure data improves the context of the content on a page and in various situations, it can change the appearance of your website in the search engine results page.

Schema markup can be used in different sites including review sites, recipe, business and event sites among others. Google offers a software known as Structured Data Testing Tools that can be used to test your page for any issue that might be present in your structured data.

9.    Get Rid of Too Many Redirects

Although redirects can eliminate a lot of trouble relating to link equity and broken pages, they can cause lots of issues if you have a lot of them. A huge number of redirects can slower the load times of your website which means that the site’s user will spend a lot of time trying to get to the landing page.

It is recommended to have only one redirect for a page, otherwise, you might find your site having a redirect loop. A redirect loop is basically a chain of redirects for the same page which is absolutely misleading because the search engine will not establish which page to show, this will end up giving an error.

10.    Check Your Site Architecture

The architecture of your site is an important SEO technical aspect to consider. You need to build a proper hierarchy and structure especially into the navigation and sections of your site. This is good both for users and search engines and helps present topics and content in an organized manner.

You need to think about mapping out your site structure in a better way. Also, you should take a look at your content, identify how to prioritize the various aspects of your site and how you want to funnel your users.

Conclusion

Optimizing your website take time and it should never be done as a one-time affair. However, you need to get started so that as you go about it, you will be able to learn through the process. By mastering the relevant SEO technical, you will be a better position to set your new website up for success.

Contributed by Andrew Guh, passionate SEO blogger, check out his blog Online Hikes and inspirational platform – Museuly.

Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and the message has to be conveyed to them with clarity. Frequently, we come across messages which are noisy and lack lucidity.

The Big Three

Peter Drucker said, ‘The most important thing in communication is hearing what is not said.’

Listen to the producer of the product. Understand it. Study the intended audience. Know them well. If you are unsure, get some help in understanding the target audience.

Once the marketer understands what is to be conveyed and the audience it is to be conveyed to, we come to conveying it.

So people in marketing need to keep three important things in their minds and ask questions:

  1. Who are you conveying to

It’s very important to understand the audience of your product. Even Google uses the help of psychologists to understand the user. If you are deeply involved in the production of the product, there is a chance you know your audience well. Savvy marketing gurus have always emphasized using psychology as an aid in understanding consumer behavior. What makes your audience tick? How do they live? What do they like to do over the weekends? What do they spend their money on? Are they big spenders? What type of jobs do they hold? Are they cost conscious?

  1. What are you conveying

Frequently both business and marketing courses emphasize understanding human nature, with professors recommending a slew of psychology textbooks. With this understanding, marketers can decide on how to pitch the product. Is it an aspirational one vis. a vis. something they cannot live without? Sell it like a product which fills a need or should it be something that they want? Convey happiness on buying or a sense of possession? Should it be sold by its looks or its functionality?

  1. Have you got ways to see it is being conveyed right

Talk to the audience. Check the numbers – is the audience buying? Have dry runs. Use a test audience. Are they missing the message? Is there audience satisfaction?

Mind Your Language

Language can be the bedrock of communication, but it can also be that which brings everything apart. Sometimes it can be the actual words used, but more often it’s the idea conveyed by the words. Here are some ad faux pas which might help us understand how language can be misconstrued.

The trick is to keep the words simple. If the words you use are not well known, chances are that it might not be understood.

Convey the story. Don’t take your eyes of that important part. The Budweiser ad which used ‘Wassup?’ had non-words, but the writers told the story of friends watching a game together. That was never lost.

Being brief is not necessarily bad; if the words work, go ahead with it. Remember Nike’s ‘Just Do It’. Three words and a punctuation mark. And, yes, the famous swoosh.

If there is a call to action, use it at the right point. Don’t start with a ‘Buy now!’ followed by a long paragraph of words.

Engage. If your words are going to be boring or even if they lead you into a shut-out-the-words burrow, no one’s buying. It’s that simple.

DO NOT COPY. You might be inspired by another, but do not copy the other.

Keep it catchy. Sometimes the catchy words are not words – they are names! Coke’s campaign in Australia in the early 2000s had 150 most popular first names printed on cans. It was temporary. Fleeting. Pointless. Wasted even. But it caught people’s attention. A public campaign became personalized.

Weigh your words. The always ad from P&G, for menstrual products, used derogatory (until then) words ‘like a girl’ and turned it upside down to make it a triumphant call to convey the fact that both girls and boys can be fit. #likeagirl

Stay true. Two simple words ‘Think small’ from the Volkswagen group, in the big-car-on-their-minds America of the 1960s worked like a charm. It was a small car, and they stated it as it was. No frills. No masks. It was, what it was.

Extend the words and what they suggest out into the world. The ad for hair color Clairol, made people look at other people on the street wondering if their hair was colored. Time reports about how after coloring hair became popular because of this ad, the DMV in some states stopped asking for hair color.

Stay relevant in the usage of words. Don’t use archaic words and expressions, which the target audience will not understand. If the audience is young, use new phrases, but make sure it conveys exactly what you want to convey. No inadvertent double entendres. Check with people who might know before using it.

Keeping Up

Language keeps on morphing. It is natural. Slang changes. Slang becomes mainstream. Words from other languages and cultures slip in unobtrusively. Not just teens, but adults too contribute to new words and new forms of words. Don’t throw the baby out with the bathwater, was what adults told folks who were emptying the bathtub after a weekly bath, where the youngest was washed last in rather grey water; but today as practices have changed, it is a metaphor. And sort of dated to boot.

People who are users of language in marketing have to keep up with the changes, and even when you know the latest, use the words judiciously for the intended audience. Stay sensitive and understand the cultural implications of using words. Keep your ears peeled – listen to the pulse of an ever-changing society which might be changing in how it reacts to words used for long, even as you write it.

Pitfalls of using language carelessly

There are dozens of examples of failed marketing moves because of poor choice of words or execution. Language is a double edged sword. It can convey and it can confuse. If you lose the attention of your target audience, getting it back is hard.

With rising costs for marketing, businesses cannot afford carelessness. Budgets are tight, for both time and money. If you are unsure, double check usage. If you are still not quite happy, change it. Err on the side of caution.

Work smart. Choose your words carefully – make sure you don’t have to eat them later!

About the Author:

Sophia is a newbie online ESL/EFL instructor. She is a passionate educator and blogs about education on her personal blog. She found her true calling — teaching — while she was juggling writing and a 9-5 desk job. When Sophia is not busy earning a living, she volunteers as a social worker. Her active online presence demonstrates her strong belief in the power of networking.

The 29 Greatest Affiliate Marketing Growth Hacks You Should Be Using in 2019

The 29 Greatest Affiliate Marketing Growth Hacks You Should Be Using in 2019

TL:DR;

Your journey as an affiliate marketer is about to take off in 29 different directions at the same time. I’m only half kidding. See, it’s up to you whether you’re gonna grow your blog or social media profiles or whatever homebase you use for your affiliate marketing. So, I got the growth hacks. That, you can count on me for. But the actual work, putting all this smart-sounding stuff into hours sitting yourself on the chair and actually filling in the paint by the numbers to get your affiliate marketing site rocketing like James Harden. That, Joey, I gotta count on you. But let me tell you something. If you’ve been getting frustrated at wherever you are, then this could be just for you. Whether your affiliate marketing site is bringing traffic and you want more, or you haven’t launched yet but you know you should. Well, it’s time!

I want you to take these growth hacks. And I want you to smoke them…okay, actually do the growth hacking. Do all of them. And come back and tell me in the comments how it actually went. How much traffic you got, and how much growth you got. Because that’s the whole point of a post like this.

Your dapper self will get this done too. Never doubt it. To paraphrase 50 Cent, “Death gotta be easy cause affiliate growth hacking is hard.” But, as with all things, it’s not that hard if you got a guide like this, and, all these 29 super growth hacks for any affiliate in 2019 to blow up, and basically everything has been figured out for you, and you got you and you really want to get it done. You can do it. Ready? Okay, let’s roll!

Growth Hack #1: Run a Webinar

You don’t have a webinar? What, in 2019?

Unless you’ve been living in a cave, you can’t have missed the point that this year is basically webinar season for affiliate marketers. Your buyers got new fast upgraded data accounts and rather than waste it all scrolling the Facebook news feed, a good number of them want something edutaining.

That’s right.

Entertainment is out and education is in.

Well…sort of. Education is only half in, and entertainment is not completely out.

But there’s no denying it…Webinars are great at engaging interested people, and they are great at edutaining. It’s education with a generous slice of fun.

So go run a webinar, and watch your traffic numbers slowly begin to grow.

Note I didn’t promise explosive traffic growth from the webinar alone. This stuff compounds. Read on to growth hack #2.

Growth Hack #2: Post a Viral Video to Youtube

I love Youtube. And so do thousands of your best potential buyers.

The guys behind Youtube must be geniuses. All that bandwidth, and billions of internet users and a neat little search box that can neatly categorize the world’s videos.

Only sad thing, Tom, is everybody’s video is showing up in that results feed but yours!

So I don’t know if you’ve been living under a rock, but it’s time to create a channel and get experimenting with Youtube. Better yet, create a playlist and post a viral video of you doing handstands or making sushi…something, hopefully relevant to your niche.

Don’t forget to link to your webinar or some other funnel.

Growth Hack #3: Create a Funnel

Right, bud, you didn’t think we’d be going any further with this without creating some funnels did you?

If so, you must be affiliate marketing like it’s still 1999.

Well, you’re in luck because here we’re about to give you a one-ticket upgrade to 2019 growth hacking.

So, funnels are basically what ClickFunnels does for you. They are little automations that move people from one product offer to the next, basically selling your products on autopilot for you.

If you’ve been seeing results without a funnel, wait and see the results when you get one in place!

Growth Hack #4: Use Facebook Lives to Get Email Signups

Using video is one of the best ways you can connect with users going forward. Many heavy hitters in the affiliate marketing and internet marketing world have already jumped on the video marketing wagon.

Facebook Live is a great way to jump in. There’s a ready audience on Facebook, all scrolling through their feeds looking for entertainment and something fun. That could be a live video from you!

One big thing to remember when doing Facebook Lives is to keep it fun. The more fun you make it, the easier it is for viewers to engage, and to return for more next time you are live.

During your Facebook Lives, encourage users to visit a URL you share during the Live, where they can sign up for special resources or further connection with you!

Growth Hack #5: Produce Epic Content With The Skyscraper Technique

Great bloggers like Neil Patel and Backlinko have been sharing about the secrets of the Skyscraper Technique for a long time.

Basically, it’s a great way to produce standout content that ranks on the front page of Google.

Wouldn’t you want that?

The first step is to identify which websites and articles are ranking high for your industry’s hot keywords.

Then produce your own content that is at least 2X-10X as good. Don’t forget to promote and build links (ethically) to the content once you produce it.

Growth Hack #6: Boost Your Email List With A Free Book Offer

Great marketers like Russell Brunson and Peng Joon have been pioneering this growth hack of late.

Send your readers a free book, in the mail or even a downloadable eBook, in exchange for their email.

You could even offer them a “Free Plus Shipping” deal, which reimburses you for any advertising costs you incur sending traffic to your landing pages.

Growth Hack #7: Reply to Blog Comments

Are you in the habit of leaving readers’ comments unanswered?

It’s more than mere courtesy to answer blog comments.

There’s a powerful reason why you should engage with commenters. It creates strong feedback loops around your blog.

You responding to comments is the equivalent of a rockstar or athlete signing his autograph for fans. Small act for a star, but a big win for your biggest fans!

Go ahead. Answer some readers’ comments, ideally all of them!

You can also use this growth hack on other platforms, such as your social media walls.

Growth Hack #8: Become a Youtube Personality and Grow Your Brand Universe

If you haven’t heard, Youtube is really big, and getting only more so as video streaming and video marketing becomes ever more important.

Prominent Youtubers like PewDiePie and Dude Perfect have millions of followers on the video streaming platform.

You can get started the easy way by launching your own brand’s Youtube channel, then posting videos that appeal to your affiliate marketing niche to grow your brand.

You can get started the easy way by launching your own brand’s Youtube channel, then posting videos that appeal to your affiliate marketing niche to grow your brand.

Growth Hack #9: Create Community For Your Target Audience With A Facebook Group

Another incredible growth hack you can use to grow the reach of your affiliate marketing brand is to create a Facebook Group.

Make sure you make the title and focus highly relevant to what people in your niche are looking for.

In the group, you will invite ideal users of your brand’s products and start posting content and products that will be relevant to them. This growth hack, done well, is so powerful that you could have an affiliate brand that exists in the form of a Facebook Group alone. That, and an email list!

Growth Hack #10: Drink Your Own Kool Aid And Test-Drive Your Own Products

It’s funny that some affiliates think they can get away with making product recommendations that they would never use themselves.

A much better approach is to test-drive products yourself whenever possible. This makes sure that the products you are recommending to users, finally, are things you’d want to use yourself.

In addition, you will catch problems and missing parts in the customer experience much faster, and correct them!

Ideally, you should be using your own products as well. Think of one of the greatest marketers who has ever lived: Steve Jobs. Can you imagine him using any other computer in his house but a Mac? Go and do likewise!

Growth Hack #11: Optimize Your Website Speed By Using a CDN

When was the last time you had to use a REALLY slow website?

Usually, you only stick around if it’s a site that’s really important, say, for ordering something online you can’t get anywhere else, otherwise you’d rather jump off to another site, no?

This is the same experience you are putting visitors through if your affiliate niche site is not optimized for speed.

One easy and inexpensive way you can improve site speed is to use a CDN. A CDN like CloudAccess can improve site speed by providing a cache of your site’s images to end users.

Growth Hack #12: Run A Free Product Giveaway

Buyers like the word FREE, and so should you!

And giving away a product for free, done right, can result in an explosion of growth for your customer list and your recurring sales.

You can use online product giveaway tools to enhance the reach of your giveaway campaign.

Growth Hack #13: Use A/B Testing on Your Landing Pages to Boost Conversions

Landing pages are an important tool for selling anything: from products to affiliate recommendations and email signups.

To get the best results from your landing pages, spend the time to run proper A/B tests and figure out what messages resonate with your visitors.

A proper A/B-tested and optimized landing page can improve conversions multiple times over.

Growth Hack #14: Run A Flash Sale And Promote It For a Week On Twitter

Twitter is a great platform for promoting your limited-time offers.

If you’ve stuck your sale on your site and no-one is picking it up, take it to the masses yourself on Twitter instead!

Send out multiple tweets a day with images of your product and links back to where people can place an order.

Growth Hack #15: Leave Comments on Youtube Videos And Drop Your Link

Video comments on Youtube are a great way to leverage off popular videos in your niche.

The key is to get in early, and only post highly-relevant, and useful, comments.

Also make sure you are linking to a relevant page that expands on the topic in the video. For best results, avoid being spammy, such as saying “check out my site”, “visit my link”, “click here”, etc.

Actually take part in a normal conversation, and then add your link as a resource.

Growth Hack #16: Start A Podcast Around Your Industry

Podcasts are poised for an exciting heyday in the years ahead.

Between Amazon AlexaSiri, and Google Assistant, voice interaction with the internet and the broader world is on the rise.

A good way to get in on the game and boost your brand awareness is to launch a podcast that, for example, reviews the best products in your niche. That’s just one angle out of potentially thousands you can take!

Growth Hack #17: Hire A Freelancer To Create High Value Infographics For Your Blog

Publishing well-designed infographics can unlock new traffic and social media shares for your affiliate site.

Doing infographics well is hard, which is why you should consider outsourcing this work to a freelancer who is good at it.

For best results, promote your infographics to your email list, on your social media accounts, and share them with others in your industry.

Growth Hack #18: Share Memes On Instagram

Instagram loves images and inspiring content.

One growth hack you can run is to create a bunch of memes around topics your niche cares about. If you are in the weight-loss niche, for example, you can share popular weight loss memes. Use hashtags to get your posts seen by more people.

Growth Hack #19: Create Your Own Social Media Hashtag And Invite Followers To Use It

Talking about hashtags. You can find popular hashtags for your keywords using hashtag tools like Hashtagify and HashAtIt.

Even better, once you are getting some traction on social media, you can launch your own hashtag and promote it to your followers so that you create a bigger movement around the conversations you are having with fans.

In future, you can use product posts with this hashtag and make it easy for everyone in your movement to find your stuff.

Growth Hack #20: Share Shoutouts With Other Instagram Accounts to Grow Your Following

If you are just starting out on social media, an excellent growth hack is to trade shoutouts with other accounts.

You can run this growth hack on Instagram, YoutubeFacebook, and Twitter to grow your following.

Growth Hack #21: Attend Events And Get To Know Others In Your Industry

In the old days, networking at live events was the way you got to be known in your industry. The internet has changed all that.

However, the tactic still works, and if you are selling high ticket products, this will be one key way to meet important buyers in person.

Start by attending a free event, and meeting with others and exchanging business cards. Then graduate to paid events where the heavy hitters meet.

Growth Hack #22: Pitch Community Events To Deliver a Speech

Affiliate marketer John Chow is a pro at giving speeches and it works for him.

Going on the speaking tour can be an excellent growth opportunity for just about any affiliate niche you are focused on.

Pitch event organizers, and bring a set of ideas that educate and entertain.

Growth Hack #23: Send New Blog Posts To Your Email List And Invite Them To Share On Social Media

Your email list can do more than sell affiliate products.

It’s also a great driver of traffic to your latest blog posts.

Get in the habit of sharing your posts with email subscribers, and asking them to share with their friends. This can substantially boost engagement with your community.

Growth Hack #24: Include A CTA At The End Of Blog Posts

Don’t let your blog traffic go to waste. You work hard for that traffic.

Add a CTA at the end of every blog post to get readers into your affiliate funnel.

One way to do this is to create extra resources or discounts for email subscribers. Then link to the discount in a CTA at the end of your blog posts. Even better, you can make the offer contextual to the blog post or post category.

If you are a family cooking blog, for example, you could offer a pack of some of your best family event recipes for free to email subscribers.

Growth Hack #25: Surf The News Trends By Sharing Events-Centric Content On Social Media

Among content types, news tends to have very broad appeal. This presents an excellent opportunity for riding the wave of news in your industry. Run campaigns on social media and on ad platforms that tap into the news or emotional events such as holidays to get more attention.

IKEA Australia ran a Valentine’s day themed ad campaign designed to give away free baby cots to parents whose babies were conceived on Valentine’s day.

This campaign showed brilliance and allowed the company to get more attention to its products.

Growth Hack #26: Give Away An Hour Of Your Time

You know what we all have a finite supply of?

Time.

And that means it’s VERY valuable.

What’s better for your readers than you giving away an hour of your time to help them with something your niche struggles with?

If you are a tennis blogger, it could be an hour doing a live session with a lucky reader and improving everything from their serve to their backhand.

Whatever niche you are in, figure out what problem your audience has, and run a competition to get 1 hour of working directly with you to solve that problem for the winner.

Growth Hack #27: Interview Experts In Your Industry And Share With Your Followers

It might come as a surprise, but your audience doesn’t always want to hear from you.

So what should you do?

Pack it in?

No, of course, but interview someone else!

Preferably someone bigger than you in the industry, so that your audience gets even more value. And interviews are a great way to meet with others in your industry and get your brand out there!

Growth Hack #28: Host Your Own Event for Industry Insiders

There’s a fair number of event-centered growth hacks in this collection of growth hacks, and that’s because I believe events to be among the BEST growth hacks just about ANYONE can run, whatever niche.

So much so that I plan on launching some events myself in the near future. Watch this space for details.

Events are simple as a growth hack. Pick a theme highly relevant to your industries. Get some up and coming speakers, and share widely with your social media fans so you get as many signups as possible. To get the maximum number of signups, make the event FREE!

And have fun with it! You get to meet others in your niche, and you get to hang out with similar-minded people. What could be more fun!

Growth Hack #29: Launch Your Own Affiliate Program

We’ve only begun to scratch the surface of what’s possible with affiliate marketing.

ClickBankJVZoo, and other affiliate networks offer immense possibilities for brands to reach new buyers, but there’s plenty of opportunity to chart your own destiny with your own affiliate program.

If you have a unique offer for affiliates and the means to execute it in-house, you can set your brand up for explosive growth with an affiliate program tailor-made to grow your brand’s sales.

BONUS Growth Hack #30:Automate Your Social Media With Hootsuite

This growth hack will save you plenty time. And that’s a great thing, n’est pas?

See, the thing about growth hacking and social media in particular is that everything takes time. You could spend hours creating and editing a video, then hours, over the course of the week, to share and engage.

Especially if you are a one-man show as an affiliate marketer, as most of us are, managing the load can suck up huge amounts of time.

So do yourself a favor and jump on the automation band wagon. This alone can save you tens of hours each month, if not more.

My particular automation tool of reference is Hootsuite. There are others, like Buffer and MeetEdgar. Hootsuite is powerful and can get just about anything you need done.

Why The Freelancer Is Not Going Anywhere

Freelance marketers

Maybe you thought the world of the freelancer was dead. Freelancing is alive, well, and it’s poised to take off like never before over the next 10 years.

Working as a freelancer over the last several years, I’ve been surprised at the growth in the freelance community in that time. While some started out in this field as a way to make ends meet, many others have simply chosen freelancing as a way to go independent and hone a craft they love. The “remote work” movement has helped as well. We are likely set to see more and more “non-traditional” workers making a play to dominate the workforce. Look at it however you want, but the Freelancer, as a global player who will redefine the world of work for decades to come, is not going anywhere.

Evolutionary theory teaches us that a species does not just dominate the natural hierarchy for no particular reason. There has to be some cause, some interaction of value and benefit to the overall ecosystem that makes a species thrive.

Here are some ways in which freelancers, as a whole, have managed to make inroads in the workforce, replacing fulltime employees, big name consulting companies, rockstar agencies, and outsourcing companies. As you will see, it’s not necessarily that freelancers are the cheapest option for getting results, or that freelancers have the most experience of all available worker options. Rather, when it’s all said and done, there’s something compelling about the Freelancer as a direct path to getting the average business the results it needs.

1. Freelancer vs Your Full Time Office Employees

I’ve got nothing against hiring full time office employees. Every serious company kind of needs them. But the world has changed. The culture of remote work is now deeply embedded in many companies, making full time office work kind of optional. In a way, freelancers did not evolve to be better for the modern work place. Rather, the modern work place itself shifted. It evolved to a place where it kind of needs a new type of worker: the freelancer.

Marketing Freelancers

This is not just sentiment either, although, yeah, I’m fully in favor of every business hiring freelancers. But let’s see why this now makes sense, perhaps more than ever before.

Freelancer Advantage #1: Lower Overhead, Even If You Are A Fortune500 Company, Especially Then

Yeah. Freelancers win hands down. They involve way less overhead, as in, waaaaay less. I’m not advocating cutting benefits and frills for your full time office employees, don’t get me wrong. Benefits are nice to have, and if you want to keep your in-office employees happy, you kind of need them. It shows your commitment to your workers.

But freelancers don’t need benefits in order to take your project and execute it to the best quality. In that sense, forget what I said above about how they have not evolved, they have evolved to be the lower overhead option for executing a brilliant idea.

Give me 1,000 freelancers and I could take over the world…where I’m joking, but something like that.

Freelancer Advantage #2: Self-Management vs Management Requirement

Face the music: freelancers require way less management, as in waaaaaay less! And if you are an entrepreneur or high level strategic manager at the executive level, then your time is worth its weight in milligrams of gold. You getting tied down managing an entire stable of office employees might satisfy your micromanagement tendencies, but it’s costing your organization dearly.

You could be freeing up all those hours to spend more time meeting a big potential new client, or figuring out how to create the biggest year yet for your brand, not wondering why Johnny is late to work again today, and why Becky keeps texting on her phone.

Freelancers have evolved to need little to no management. I’m not saying they are more professional, some are, some are not, but definitely, on the whole, they require way less management.

2. Big Company Consultants or Freelancer? Think Again

Another matchup you will run into in the workplace is that of freelancers versus big company consultants. If you’re working with big name consulting companies, well, congratulations. Chances are, if you can afford big name consulting companies, your business has got to third base more than a few times, and that’s a good thing.

However, you still might do better with a crack team of freelancers than your big name consulting company analysts or associates.

Freelancer Advantage #1: Freelancers Can’t Rest On The Big Company’s Laurels

Every freelancer has to develop a reputation for themselves in the market place. If you’re a bad apple as a freelancer, clients will know. If your projects are always bombing, word gets around. You get less work, your existing clients leave, and you have to start from the bottom all over again. Sooner or later, the typical freelancer gets good at their craft, as in reeeaaaaal good. There’s a simple reason for that: they don’t have some big-name consulting company like Ernest & Young or Deloitte to hide behind. Chances are, if a freelancer has lasted 5 years in the industry at all, they can out-slug any big name consultant save those at the executive level who’ve seen it all.

Freelancer Advantage #2: Freelancers Have Drunk Less Of The Kool-Aid

Freelancers are an independent lot, rather unlike big name consulting company analysts. There’s a reason for that as well. Just like with any standard process, consulting company recruitment and training programs are geared up to churn out cookie cutter analysts and associates. Throw those bright boys and gals into an unfamiliar pool, and they might struggle.

Freelancers, however, are less likely to read from the choir book whenever they find themselves in unfamiliar situations. They actually look around them to figure out that things have changed and they think on their feet. More often than not, their training has been through personal experience and they’ve gone through the school of the hard knocks. Choose your pick!

3. Outsourcing Companies vs Freelancers: Cheap Is Not Always Best

Business leaders are anything but unimaginative. Lately, a trend has emerged where even large businesses began outsourcing core business functions to cheap outsourcing companies everywhere around the world where things could be done for less. Let’s see how freelancers could have saved them all a world of pain.

Freelancer Advantage #1: Freelancers Communicate Better, In English

I got nothing against outsourcing companies in low-cost countries that allow you to run some very straight-forward cost arbitrage for some of the work your business needs to get done. It’s just that, often, it’s not as straight-forward as you think. You might be paired with some company representatives who can’t speak English at all, have different expectations of what working together entails, or are simply a pain to deal with.

All while you could simply have gotten the job done with the freelancer who lives 5 miles down from where your office is located. Going abroad is not always the best option, even if it costs less.

Freelancer Advantage #2: Freelancers Are More Entrepreneurial, What’s Not To Like?!

People in big companies, in order to maintain any semblance of stability at all, must get used to living in situations where things that are not quite optimal are tolerate, because the cost of change would simply be too disruptive to be worth it at that particular moment. As a result, big companies become less and less entrepreneurial over time.

If you’re successful, that’s your company that this will happen to, happened to Microsoft when it became large enough, and likely is happening to Apple as well. Take an organization like a large foreign outsourcing company, and an environment where those workers have very little power over the decision making on a project, because they are working in two rather static large-company environments, and you have a recipe for the most un-entrepreneurial problem-solving you can imagine.

And this happens to businesses like yours that need just that entrepreneurial, fresh pair of eyes to think up creative solutions that unlock value inside your static enterprise. Freelancers don’t work miracles, but in a situation like that, they are the closest thing to a silver bullet you are likely to have available. Freelancers are more entrepreneurial, and it’s smart to deploy them on your toughest business problems.

Freelancers Will Rule The World Of Work

I’m thrilled to see so many professionals awaken to the power of freelancing and its viability as a career path. Sure, there are pitfalls in freelancing:

  • Low-balling clients who expect you to work for nothing
  • Colleagues who can’t fathom why you have chosen freelancing
  • Partners and spouses who might discourage your career selection

And a slew of other potential minefields you must learn to manage. But the rewards can be so worth it. Every freelancer is the owner of his or her own little small business. If you approach it right, that little acorn could grow into a real giant oak. And you get to call your own shots, paint your own painting, you get to create the world the way you want it.

The best part about it is, it’s about to get a whole lot better and more fun for those who choose to freelance. Remote working, 5G technology, the rise of tech-connected Millennials in the economy all point to a future where more workers will be mobile and freelance. It will be much more common for people to travel around and work on the go, as freelancers, perhaps never stepping into an actual office at all for work, but working when and where they please.

In such a future, freelancers will rule the world of work. And they will be a whole lot less stressed than traditional office workers used to be, because they will be their own bosses. If they don’t like something, they can change it, duh! And their earnings will be higher too, thanks to more and more high value freelance roles competing for their talent.

Freelancers of the world unite

So you know where we think things will go. Help us prepare for what comes next. There’s a lot of work to be done.

We are building something special for freelancers at Towers Of Zeyron. We want to help in the transformation of the way we work, in ways that improve freelancer happiness and helps the world see our importance as freelancers. This is why, in the months ahead, we’ll be launching our Towers Of Zeyron Global Program, a new way to freelance. If you’re interested in in learning more, sign up on our waitlist to be notified when the program launches.

Freelancers of the world, unite!

 

If you want your content to lead to sales, you must adopt a mindset that puts your prospective customers FIRST! That means forget your product, forget your stupid website, forget your blog, forget your need to make a sale, forget what you had for dinner last night, forget your company retreat: AND MAKE IT ABOUT THE PROSPECT AND WHAT THEY REALLY WANT!

Do that, and you are well on your way to having a breakout year in content marketing and brand lift! And yes, THE SALES WILL COME!!! When you adopt this model, the sales absolutely will come, sooner and faster than you could have thought.

So save this rule, print it out, and defer to it often before you create that new video, blog post, or other post on social media, because this is how you create CONTENT THAT LEADS TO SALES!!!

Thinking About Real Estate? 6 Reasons Why It’s Time to Stop!

Real estate is a business related to selling and purchasing of the property. To get the success in this field is not easy. It is not easy because the success rate is dependent on the expertise of business person and investments. Moreover, the time of purchasing property and selling of the property also counts. It happens most of the time that people quit this business soon because they face down continually falls and at the end, they have to pay from their pockets. Different challenges have to face to make your real estate business profitable and for this purpose, your struggles matter a lot. New real estate agent invests their all saving in purchasing of the property and stop business without getting any profit. It happens because they remain unaware of the facts that are unhealthy for the company. So whenever you think to invest in real estate marketing, you have to keep in mind the facts and figures that can be the reason for stopping of your business. All these reasons and circumstances are going to be highlighting here.

1. Views of inexperienced pupils

Real estate marketing and business is not a cup of tea. You have to think wisely as the impact of mistakes in this field can be disastrous. If you consider the views of inexperienced people, then it will be the death of your business. Inexperienced pupils have no experience with the investment in property, and they give remarks without any real estate knowledge. To get the success, you have to avoid their views otherwise it will be a big reason for you to stop your business.

2. Requires patience

Real estate marketing is about the investment of considerable amount and waits for a long time. You cannot get your profit within a month or two. In fact, you have to wait with patience for long and long time. Don’t expect that you get your profitable results quickly. Impatient behavior is one of the reasons to stop the business. It is because anxious people sell their property quickly and get a profit of small amount. So if you have restless nature, then you should stop your real estate business as real estate business requires patience.

3. Resources for investments

As real estate business remains dependent on investments, you invest in the market through your savings, but later on, you need funds for investments. Resources can be like the business loan from bank or companies. You also need the support of family and friends for the sake of investment. So if you have no resources for investment, then you can’t proceed. Not enough funds for investment are the great reason to stop the real estate business.

4. Experts guideline

Experience matters a lot with investment. Resources for investment are not enough for your growth of real estate business. In this regard, you have to take guideline from the experienced people so you can save your amount and money. Expert people will suggest you right places for investment and also provides the guidance about the right time of the investment. It is the most appropriate way to avoid the risks at large scale. If you lack the guideline of the expert people, then it will be a reason to leave your real estate business.

5. Margin for loss

Real estate business is such type of a company where the probability of loss is much higher than the profit. So you have to keep in mind that you should have the ability to bear the stress of the loss. Otherwise, loss in real estate business will be problematic for you in your business future. You have to invest with the margin of loss. You should stop your business if you have no margin for failure.

6. Bear pressure of market

Ups and downs are the mandatory part for real estate market. You should have the capability to bear the pressure of the market. Sometimes the rate of property become so high and sometimes becomes low and eventually creates problems and it becomes the reason to stop the real estate business.

Real estate business gives you fruitful result if you do it intelligently. On the other hand, you can also get the negative results. In both situations, you have to prepare yourself to face any consequence. Be aware of the reasons that can stop your real estate business and avoid them.

Author Bio:This is a guest post by Jessica Watson, a business trends, marketing, and technology writer based in the UAE. Jessica works with Aurion Business Consultants providing company formation Jebel Ali free zone authority and across all UAE.

How To Find Your Dream Job FAST

Today’s post is a guest post by Abel Cane. You can connect with him at his website or Twitter.

“I want to be an astronaut!”

“I want to be a doctor!”

“I want to make video games!”

When you were younger, you were so sure of what you wanted to be when you grew up.

Now here you are, looking at job postings on billboards and newspapers, on the internet. Whether you’re thinking about changing careers or you’re just starting out in the workforce, wouldn’t it be great to have a job you love?”

But if you’re not sure which career to choose. How can you know whether you’d love the job or not?

In this article, we’ll look at two ways you can find out — two ways to determine which job is right for you.

Looking for the perfect job match? Take a test!

Let’s start here. If you’re really not sure which way to go, then taking a career aptitude test is a great place to start!

What kind of test is that?

Career aptitude tests are a series of questions that determine your natural prowess and ability to do a job. They are designed to collect information about your personality, the kind of tasks you like, and how you react to certain situations — all in order to determine which job is “right” for you.

How do aptitude tests work?

Many career aptitude tests are available online. They can take from 10 to 30 minutes to complete, depending on how carefully you consider the questions.

They can be divided into these categories: personality tests, interest-based tests, and work style tests. Some aptitude tests combine all three.

A personality test looks at your nature or temperament. It takes into account how you “think, act and interact”, the most one prominent being the Myers-Briggs personality test which segregates everyone into one of 16 types of people, from extroverted or introverted, sensing or intuitive, and feeling or thinking.

An interest-based test takes into account your preferences and categorizes you into artistic, conventional, enterprising, investigative, physical and mechanical, or social work, all depending on what things you like to do. The O*NET interest Profiler is one of these interest-based tests.

A work style test tries you in the way you prefer to complete your tasks. It highlights your “motivation, work habits & quirks, work attitudes, work ethics…” along with other work related characteristics you can think of. It’s very much like a personality test, but it focuses on the work environment.

All these aptitude tests can give you a good approximation on what sort of job fits you depending on the data you give them.

Do they give the same results?

Not always, no. This is because the jobs you’re interested in might not exactly line up with your work ethics, work style, or personality. Work style tests and personality tests will have much more work suggestions in common than those with interest-based tests.

But in the end, only you will be able to judge.

To find out for sure, take temporary work in your chosen field

The best way to know what you like is to test it out. Get a temporaryh job in the field of work you’re interested in. Sure, you can’t just hire out as a physician before you get your license, but you can work in the medical field and rub shoulders with those already doing the work.

You can learn a ton like that.

The really cool part is that you don’t have to start and quit, start and quit, to test jobs out. That can give you a poor reputation. The key is to hire on through a temporary staffing agency. You can build references at both the agency and with the companies you work for as a temp.

According to Symphony Placements, matching you with the right job is exactly what placement services do … and at no cost to you. If they can’t place you in the job you want, you don’t owe them a dime!

Temporary staffing firms send help to companies that need them according to those workers’ skills and aptitude. Usually, temp agencies specialize in certain kinds of workers. Some specialize in healthcare workers, others with factory works just to name a few. So be sure to approach the temp firm that best fits your work ambitions.

Many temp agencies even offer benefits to their workers and provide opportunities to move up from temporary to permanent work. That’s a pretty good deal, especially if your main goal is to try your hand at starting a new career!

How to find the job you love

So, which should you do: take a career aptitude test or hire on as a temporary employee to test the waters? Here’s the best answer to that question: Do both! Temp work and career aptitude tests work great hand-in-hand.

The career aptitude test is good for getting you started on a particular direction and narrowing down your options. Perfect for answering that burning question you’ve had from the beginning: “Where do I look for a better job for me?”

And once you have your sights set on a career path (or set of career paths), getting a temp job in that field is the best way to pounce! It’s relatively easy to get, doesn’t make you commit to anything just yet, but still helps you get a foot in the door for your new career.

Leverage those two “perfect job finder” tips, and you’re well on your way to living the dream.

The author used the advice here to get a job in the medical field … and hated it. She tried again, this time landing work with ADUadvice.com and loved it. Don’t just guess about the job you’d love. Use these tips and be sure.

About the author:

Abel Cane lives and works in the great Pacific Northwest. Connect with Abel on Twitter @BoomAlive.

Finding Affiliate Programs Worth Your Time and Effort

Today’s post is a special one. We bring you a guest post from Jorge Enrique Aguayo, an internet marketing master. Make sure to check out his website and work.

Affiliate marketing is a way to make money on a blog by earning commissions. In short, you help a company to sell their products or services, and in exchange they give you a percentage of the sale. It is a system that pays much better than advertising, and it may even allow you to live from the Internet in the long run.

Working in affiliate marketing is not easy, however. It depends a lot on the products you are promoting. If you choose products that pay much but are really hard to sell, you make not make enough money from all the effort you put into that business. Same applies if you choose a product that is fairly easy to sell but does not give you enough commission. You may sell a bunch of products a month for little profit.

Finding affiliate programs that are worth your time and effort is crucial if you want to get paid for your time. This is why I prepared this article to provide some tips on how to buy just the best ones.

First, let’s ask ourselves a few questions:

  • Do we want to promote products that easy to sell?
  • Do we want to promote products that pay high commissions, or can we get away with cheap products that we can sell many times?
  • Do we want to promote products that are already being promoted by hundreds of other affiliate marketers?
  • How long will we be able to get the commission, once the potential client has left our website? (in other words, how long will the commission cookie last on their computers, so the seller will know we recommended that specific client to them?)
  • Will we still get a commission if the client does not buy the product we are promoting, but another one?
  • If he or she comes some time later and buys again, will we be paid again?
  • Most importantly… is it a good product somebody would buy?

Taking some time to evaluate our wishes and options will help us get the best out of any affiliate program we get into. There are literally thousands of affiliate programs out there, and most of them sell themselves well (because they want affiliates to help them get sales).

I strongly suggest you to take some time to figure out what kind of products you want to promote, so you can get the offers that suit you best. The best products are those you have some background of because you either used them or are knowledgeable about the topic.

Once you have done that, time has come to look for appropriate offers. There are usually two ways to do this: you can either go into an affiliate marketplace, or you can find products to promote all by yourself. Let’s explore the marketplaces first.

Affiliate Marketing Marketplaces

When you work in affiliate marketing, there are two issues you need to think about. On the one side, you need to effectively sell products, so you can make commissions out of it; and, more importantly, you need to be able to cash the money you make from your efforts! There are thousands of affiliate programs out there, and some merchants will not be very good payers, so, to both ease people’s lives and to prevent working for nothing, affiliate marketing marketplaces offer some help:

  • They screen merchants (to a point) and provide you with valuable feedback other affiliates have given after working with them for a while; and,
  • They charge the money from them on your behalf, to ensure you are going to get paid the commission offer they made.

They do make profit by taking a chunk of your earnings, but still it is a good way to get started in the business.

There are many marketplaces available these days, but most marketers will agree that the most popular (in alphabetical order) are:

You may want to start with any of them, as they have been years in the market, they are considered reliable, and they have plenty of information both for new and veteran affiliate marketers alike.

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Flying Solo

Of course, you do not have to join an affiliate marketplace to be able to get commissions. There are thousands of sellers that do not use marketplaces and just go for their own affiliate marketing programs. Spotting them may be slightly harder, but there may be nice surprises down that road.

In my opinion, the best way to discover independent affiliate programs is using Google Alerts. First you go to the site and create an alert for the term “affiliate program” and, optionally, your desired line of business, for example, cellphones. Once you do that, you will get a daily e-mail or an RSS feed with all new results Google finds about affiliate marketing programs. All you will have to do is to visit those pages and check if you are interested in selling their products.

I have found a few interesting products with this method. One of them is PitBullTax, which sells a software that is tailored for CPAs and tax attorneys in the United States, and pays between 30 and 300 USD per sale. Not bad at all! It is specific, it pays well, and it does not appear to have many affiliates competing to bring them sales… just what the doctor prescribed!

Conclusion: Becoming Successful At Internet Marketing

To be successful in affiliate marketing, you need to take three things into account:

  1. You only have one live to live, so you need affiliate programs that will bring you decent money with as little effort as possible.
  2. Marketplaces are slightly safer but there are thousands of independent affiliate programs and offers that pay well as well. Broaden your options. It may be useful.
  3. Don’t place all your eggs in one basket, yet don’t spread yourself too thin either. Remember the first point of this list, and get to work.

Many people live from affiliate commissions alone, so you can do it too. Just be careful and don’t believe in snake oil or miracles. Affiliate marketing can be a lot of work, especially in the beginning, but can give you good results once the snowball has grown enough.

Good luck.

About the author

Jorge Enrique Aguayo (a.k.a. Tedel) is a writer, teacher and Internet marketing specialist. He currently works in Peru offering Internet marketing consulting to small businesses.

Guest Bloggers Wanted: Towers Of Zeyron Wants Your Guest Posts About Everything

Yes We Are Accepting Guest Posts!!! We Welcome All Guest Posters, Newbies And Experts Alike!

October 2020 Update

The fastest way to get early approval to post on the blog is to join our group on Facebook, and post a request to become an author, with your:

  • fullname
  • website
  • topics you want to write about
  • email address

Join the group here and submit your details: https://www.facebook.com/groups/smallbizmarketinggenius

Thanks to all current, past, and future contributors. We are now in the full process of making contributor posts the bulk of future content on this blog, so your contributions are as welcome as ever before!!! To your success!!!

*If you don’t receive your WordPress login credentials within 24 hours, please tag an admin in the Facebook group so we can get that sorted!

*This service is completely FREE!!!

*If you want to pay for a sponsored post instead, go here:

https://towersofzeyron.com/sponsored-posts-welcome/

March 2020 Update

* Please read the “Instructions” and “Editorial Policy” sections below in full before sending us an email. We are extremely busy, and to provide guest posting for free, we require contributors to follow the streamlined process without sending emails. If you are an existing contributor to the site and have run into a site issue or other publishing problem, then feel free to email the editor (ten@towersofzeyron.com). All other prospects should follow the application process by filling out the application form. This saves all of us time and allows the site to operate properly. Thanks!

If you’ve ever earned a dime at a job or a business, then you pass the qualification threshold to guest post here: you know how to make money!

It doesn’t have to be making money online, but that’s our core theme at Towers Of Zeyron.

That said, I’ve been so frustrated at sites that expect every guest poster to know their theme as well as they, which is guaranteed to be a narrow circle.

So there are two broad categories of guest posts I will accept here (wait til the thought police sees this one!):

  1. Make Money Online
  2. EVERYTHING ELSE, and I mean ANYTHING

Examples Of How My Open Editorial Policy Helps You

So if you are a programmer and want to send me a technical post, that qualifies under #2 and I will publish it. I’m sure it will be valuable to someone on the internet who stumbles across Towers Of Zeyron.

If you are an unemployed bum living in California and want to protest that state’s unemployment benefits law, why YES, Towers Of Zeyron will publish your post too!

And in between all these, as you can see, anything else qualifies as long as it’s not:

  • Spammy
  • Racist
  • Offensive
  • Obviously prejudiced against other people or individuals

Any links to your own site should only be in an “About The Author” section at the end, and you can include up to 2 links to yourself there. Your site should not be inappropriate as defined above.

Other than that, I give you carte blanche to guest post. If you can, also promote your post to your audience once it’s live.

I will typically review and publish guest posts wthin a few days, but allow up to 2 weeks to have contributions go live.

Please share this post to your social media so that we can reach more people and help as many people as possible.

Instructions: APPLY TO BECOME A CONTRIBUTOR, THEN POST YOUR ARTICLE ONCE APPROVED

Unlike sites that make it hard to guest post, at Towers Of Zeyron, we make it easy for anyone, newbies included, to contribute.

So before you ever waste your time writing for some high horse site, consider guest posting on Towers Of Zeyron. There are four steps you must follow:

  1. You agree that Towers Of Zeyron owns the copyright to all contributions, anything you post becomes the property of the site.
  2. Read the “Editorial Policy for Contributors” section below to see what kind of contributions and guest posts are acceptable for the site, and to get complete guidance on your post.
  3. Join the group here and submit your post requesting access to become an author on the site, please tag an admin in your post https://www.facebook.com/groups/smallbizmarketinggenius
  4. If successful, you will be approved ideally within 1-7 days, and you will receive credentials. Log in to the site and create your articles and contributions. After writing your post in our WordPress CMS, make sure to click “Publish” so it goes live. If you don’t see this option, get in touch in the Facebook group above so we can help out. Contributors can add new posts as often as they like. All contributions should abide by the editorial policy outlined below.

EDITORIAL POLICY FOR CONTRIBUTORS

We accept posts that would be interesting to entrepreneurs in a variety of categories:

1. Self development (our favorite category)
2. Make money online
3. Investing and stock trading
4. Starting a business/entrepreneurship
5. Internet marketing/affiliate marketing/digital marketing

We also publish posts outside these topics because we are primarily a contributor-driven blog, so whatever floats your boat, write that, as long as it does not cross social norms of decency and appropriateness.

Make sure your post is at least 800 words long, the longer the better. If your post is over 2,000 words long, such as a long guide or other piece, we are much more likely to give it a fast track publishing.

Make sure to link to yourself only in an ” About The Author” section at the end of your posts. Other links may cause your posts to be classified, wrongly or rightly, as spam. To improve the chances of your author account remaining active on the site, adhere as strictly as possible to this rule. If you must include a link in the body of the post, make sure it is to your own site or email list, and not an affiliate or cloacked link as this creates problems for us.

That’s it! Happy posting!!!


INSTANT GOOGLE SEARCH QUERIES TO FIND MORE GUEST POSTING SITES

NICHETOPIC + “guest blog” NICHETOPIC + “contributor guidelines”
NICHETOPIC + “guest blogger” NICHETOPIC + “write for us”
NICHETOPIC + “guest column” NICHETOPIC + “write for me”
NICHETOPIC + “guest article” NICHETOPIC + “become a contributor”
NICHETOPIC + “guest posts wanted” NICHETOPIC + “contribute to this site”
NICHETOPIC + “guest post opportunities” NICHETOPIC + “guest poster wanted”
NICHETOPIC + “become a guest blogger” NICHETOPIC + “looking for guest posts”
NICHETOPIC + “contributing writer” NICHETOPIC + “become an author”
NICHETOPIC + “submit blog post” NICHETOPIC + “submit guest post”
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NICHETOPIC + “contribute to our site” NICHETOPIC + inurl:category/guest
NICHETOPIC + “submit content” NICHETOPIC + inurl:contributors
NICHETOPIC + “submit blog post” allintitle:NICHETOPIC + guest post
NICHETOPIC + “submit your article” allintitle:NICHETOPIC + write for us
NICHETOPIC + “guest post guidelines” allintitle:NICHETOPIC + submit blog post

EXAMPLE for “real estate marketing”

real estate marketing + “guest blog” real estate marketing + “contributor guidelines”
real estate marketing + “guest blogger” real estate marketing + “write for us”
real estate marketing + “guest column” real estate marketing + “write for me”
real estate marketing + “guest article” real estate marketing + “become a contributor”
real estate marketing + “guest posts wanted” real estate marketing + “contribute to this site”
real estate marketing + “guest post opportunities” real estate marketing + “guest poster wanted”
real estate marketing + “become a guest blogger” real estate marketing + “looking for guest posts”
real estate marketing + “contributing writer” real estate marketing + “become an author”
real estate marketing + “submit blog post” real estate marketing + “submit guest post”
real estate marketing + “accepting guest posts” real estate marketing + “suggest a post”
real estate marketing + “contribute to our site” real estate marketing + inurl:category/guest
real estate marketing + “submit content” real estate marketing + inurl:contributors
real estate marketing + “submit blog post” allintitle:real estate marketing + guest post
real estate marketing + “submit your article” allintitle:real estate marketing + write for us
real estate marketing + “guest post guidelines” allintitle:real estate marketing + submit blog post

More example topics, we accept posts across the range of human experience, professions, and activities:

  • personal development
  • entrepreneurship
  • financial markets
  • trading
  • economics
  • geopolitics
  • business
  • personal finance
  • lifestyle
  • travel
  • freelancing
  • humor
  • copywriting
  • digital marketing
  • marketing
  • internet marketing
  • offline marketing
  • guerilla marketing
  • PPC
  • SEM
  • Facebook Ads
  • Google AdWords
  • conversion rate optimization
  • growth hacking
  • ecommerce
  • SEO
  • social media
  • advertising
  • cooking
  • crafts
  • DIY
  • gadgets
  • web development
  • technology
  • news
  • celebrity news
  • entertainment
  • gaming
  • and many others!

How To Grow A Fashion Brand Fast With Secret Growth Hacks And Bold Copywriting

Welcome to this tutorial style zero-to-60 post for fashion brands, fashion houses and designers. You might have arrived here because you want to improve ad copywriting for fashion or you need a fashion advertising copywriter. In this post I’m going to share with you a framework for getting results fast in fashion marketing and how you can quickly build sales for your fashion brand. But first, a word about me.

[wow-icons lib=gmi name=face color=”#81d742″ size=”nm” align=”alignleft”] I’m Tendai Mutunhire. I’m a fashion copywriter and growth hacker. Towers Of Zeyron is my fashion growth hacking agency.

My specialty is developing marketing campaigns that significantly boost sales. The following is drawn from my own experiences as well as tactics that are working for others. My strategies work for Shopify growth hacking, digital fashion platforms, Amazon, Etsy hacks for fashion, as well as other ecommerce approaches.

While I have primarily been working with copywriting clients, you’ll want to watch out for the as yet to be announced launch of my proprietary fashion brand. Hopefully geared at style-obsessed professionals like yourself!

When it comes to fashion ecommerce growth hacks, fashion brands suffer from marketing misconceptions that can hold you back. Some fashion brands believe:

  • Fashion ecommerce marketing is too hard
  • You need a big budget
  • The internet does not work for fashion brands

As we will see, the internet does work for fashion, marketing is not too hard, and you DON’T need a big budget if you want to growth hack a fashion store.

ineedsthem

 

Don’t be like me when I first got online with my first website, HackishWord

Don’t go for knee-jerk marketing tactics like posting in directories and pushing out your message on every social networking site you can find. The traffic you get will be untargeted and low quality. Chances are, putting in so much effort for so little result will set your brand building efforts back, months.

What you want is to do the hard work to stand out on a few, carefully selected platforms where your message can resonate. Our approach to growth hacking fashion brands is 80% strategy and 20% tactics.

You don’t have to subscribe to the Pareto Principle. Everyone quotes it so I kind of hate it. Yay! I stress contrarian thinking in whatever business I am in. You don’t have to, that’s just my secret sauce 😉

However, make up your own figures about what few things you want to focus on and really master that can push your brand forward the most.

Source: scienceofsportsperformance.com
Source: scienceofsportsperformance.com

It is possible, however, to get results in a short time-frame. This is why we will divide the strategies into two sections

PART 1: How To Go From 0 To 60 In 8 Days Or Less

Part 2: Strategies That Build Up Your Fashion Brand Beyond Quick Wins To Lasting Success

If you have an established brand but you need ideas to get new customers in through the door, the quick wins will help as well. Your focus as a brand builder, however, should be much more on the strategies that can make your fashion store a key player in a certain market well into the future.
[WPSM_INFOBOX id=848]

PART 1: Grow Your Fashion Brand In The Next 7 Days

Use Facebook Paid Promotion For Your Fashion Brand

Facebook is a goldmine for fashion businesses. This applies whether you have an online store based on Shopify, Magento, and other platforms, or your brand’s  products are listed on eBay, Amazon or other platform.

As of Q3 2017, Facebook had amassed more than 2 billion users. Whatever product your store is selling, therefore, you can pretty much find an audience on Facebook. If you can get users’ attention with your brand, and tell a compelling story through writing copy that hooks your audience, you can write your own ticket.

To understand the need for paid promotion, consider the following trendline of Facebook organic reach. This comes from am Ogilvy research study.

why-advertise-on-facebook-organic-reach-decline

Hopefully you can see that organic Facebook reach alone is not going to do the job.

This is even more so when you want results fast!!! If you want instant brand lift for your fashion store, you are more likely than not going to need to pay for it. But is it worth it?

You bet! With Facebook Ads, your fashion brand can have the best week of the year around the time you run a 1-week promotion, if you execute it right.

The video below covers how to look at planning a Facebook promotion for your clothing brand.

 

With a Facebook promotion, there are 2 big alternatives you can go for.

  1. Promote your own fashion brand landing pages
  2. Promote your mailing list

Personally, I would prefer to see a fashion brand pushing fans to sign up to their mailing list on their own website. The reason is that you are effectively building relationships with new fans of your brand. That takes time, naturally. This is a key pillar of my Fan Formation Theory, which I apply in my copywriting and growth hacking projects.

However, if you have a special promo, such as 30% off or even 40% off, you can entice highly targeted viewers to purchase your fashion items.

This is obviously a great idea for big holidays like Thanksgiving or New Year’s. The key, however, is to use it yourself during times of the year when there’s little competition for the exact same fashion marketing activities. That’s how you apply contrarian marketing ideas to take advantage of conditions and cycles in the market.

Promoting your mailing list comes with huge benefits downstream.

 

Finally, when it comes to Facebook paid promotions, you should consider building LIKES to your page! Why? Because LIKES literally build your brand reputation. People that liked your fashion page are more likely to visit again, bringing their friends along with them! This video covers a better way to get Facebook Likes.

 

Running a paid promotion on Facebook is a great way to quickly get your fashion brand moving, with increased traffic to your products and higher sales. How much should you budget for this step? Use whatever you can afford for your budget, but start small. If you want to learn more about how to craft fashion copy for your Facebook campaign, you can check out my comprehensive course, the Luxury Seller’s MasterMind, which will show you ways to accelerate your brand using copy and growth hacks.

Create A Youtube Pre-roll Ad That Drives Sales For Your Fashion Store

With the opportunity to show off your apparel brand visually to billions of Youtube viewers, Youtube pre-roll ads are a fantastic way to go from 0 to 100 in the shortest possible time. Getting your story right for Youtube ads takes a lot of work, but the pay-off, when done right, is huge!

As with a lot of things marketing, Youtube video ads suffer from a number of myths as well. How many of these do you have to get over?

  • Videos are expensive. It costs more than $10,000 per video
  • Youtubers would never be interested in my formal-wear brand, or whatever other description of your brand here
  • The CPC (cost per click) is too high. Can’t we find something cheaper?
  • Getting video ads right is next to impossible

While it’s true that creating video can cost a hefty sum, it need not be. Some of the best video marketing has been created on very tiny budgets. In fact, the large budgets of big TV productions can lead to stilted, uncreative campaigns.

Here is a chart showing that the majority of viral videos require a lower budget than you might think.

marketingsherpaimage

What you want with video ads is to give your brand a creative, playful treatment. Having a lower budget than you are comfortable working with can help you think outside the box and come up with winning ideas.

As an example, take a look at the following video marketing example by a car insurance company. What this company did was place stickers of scratches on expensive cars. Then they filmed the owners’ reactions. The stickers, however, were easy to remove. They they invited people to order the stickers, and ran out in a matter of days.

 

The results for this viral video show the enormous wins that can come from a well-executed video marketing campaign. The video got 10,000 views in its first month, and went on to achieve more than 100,000 views. Word quickly spread about the video and the insurance company behind it. The cost? About 1000 Euro.

So you don’t need a big budget to strike the right chord with your target customers. All you need is to pick up a camera, play around with some of your favorite fashion items and get something going. A good idea is to get out of the building as this insurance company did. Go outdoors, away from the formality of offices and indoor spaces. Visit a basketball court, if you sell sportswear, or the beach, or an ice cream shop. Play around and have fun. Walk around. Then create some footage.

Later, have your best creative person review the footage and consider some possible storylines to develop further. You can then write a full video script yourself or hire a copywriter to develop scripts for the video ad.

When coming up with the video copy for the Ad, here are some tips that can help you get better ROI:

  • Take an entertaining angle that showcases your product and creates curiosity so the viewer clicks the link to your page
  • On your page, show the product and why the user must buy it. This calls for crafting high-converting landing page copy for your fashion items that makes buying a no-brainer. Giving exclusive offers is an easy way to do this. But be creative, there are many, sometimes much better performing ways, to craft irresistible copy
  • Whatever you do, don’t bore the viewer. That kills your campaigns.

A great strategy I recommend is to look at reels of Youtube ads that have performed outstandingly as inspiration. This will get you thinking in terms of the right patterns of video ads that work.

PART 2: Set Your Fashion Store Up To Make Sales Well Into The Future

A short burst of promotion on Facebook or Youtube or even promotional email are all good strategies for getting a short-term boost in fashion sales. If you have a small budget and want to get some instant sales, you can deploy any of these as strategies.

Thinking into the future, you will need to once again choose very carefully where you place your attention. Selecting the right strategies to focus on now and acting on them consistently brings you closer and closer to your goal. Choosing tactics, even good tactics, at random, means that your brand can miss some important growth opportunities due to lack of focus.

strategy-and-tactics

Create A Targeted Marketing Funnel For Your Fashion Store

Creating effective funnels for marketing fashion is a mix between science and art. Here are the central elements you need to get right:

  • Your website. This is your shop, typically, though you might also sell on Amazon, eBay, AliExpress and other online shopping platforms
  • Your landing pages. You should be investing in a TON of landing pages, and optimizing them like a madman. Once you have something that works, drive oodles of traffic to it and watch the sales come in. Rinse and repeat.
  • Your products. You want a number of products at multiple price points. E.g. if you sell women’s fashion, a low-priced hat or bracelet gets new brand customers in the door. Some T-Shirts or purses can also work here. Then have a slew of medium-range items. A lot of your sales will come from this range. This could be a bunch of skirts, formal-wear, shoes and the like. Then you will have a smaller number of top-tier items such as nice watches, exclusive jewelry and other premium items.

Carry Out A Fashion Growth Hacking Campaign Across Social Media Channels

Along with building an effective funnel, you will want to do fashion growth hacking experiments that result in clear insight into the best traffic channels for your brand.

For instance, you might experiment with posting some of your products on Reddit, Twitter as well as Facebook. You will track the response and engagement you get on each of these channels, down to how many sales each channel generates.

From the experiments, you might discover that, say, posting on particular Reddit channels is the most dollar-efficient form of marketing for your brand.

Well, now you have just gained an invaluable business insight for your brand. You will then assign as much of your marketing budget as you can, into Reddit marketing. That then becomes an important customer acquisition channel for you.

If Facebook was more effective, you would do likewise, except focusing your ad dollars on the platform, and reassigning from other, less effective channels.

In a personal campaign I ran in 2017, I concluded that Facebook ads returned a better ROI than Reddit. For your brand and the type of marketing you are doing, that may not be the case at all. Other growth hackers and marketers I discussed with reported finding the best results on Instagram.

The thing is, results will vary due to the differences between each product and campaign. This is why copying someone’s results verbatim does not yield the best results. However, if you are absolutely unsure how to proceed, copy what someone else has done successfully.

As your experience and confidence grows, however, you get the privilege of testing growth hacks and tactics for growing your fashion store yourself. The proprietary data you gain from such growth hacking campaigns can become one of your most important competitive advantages.

As a starting point, you will want to refer to the channel selection tips we shared earlier. You will find that the users on a social media platform are typically going to rally behind a certain kind of product. With large networks like Facebook, though, it is often the case that you could be selling ice to eskimos and you will still find an audience for what you have. If in doubt, start with Facebook, then brand out to large channels like Instagram. Snapchat and Pinterest would be other channels to consider for your fashion promotion.

If you are targeting customers who are non-English speaking, you would invest in the channels on which speakers of those other languages tend to congregate.

 

Fashion growth hacking and marketing
Source: fourdots.com

Educate Yourself In Fashion Marketing, Maybe Take A Course

I know, I know! You hate marketing courses!

But if you are building a fashion brand, or any kind of brand online for that matter, and you are unwilling to take a growth hacking or marketing course to enhance your brand, you are like a general who wants to win the war but cares little for knowing how to procure the best gunpowder.

Men have lost wars for much less!

So, take a look around. The best brand builders tend to be superb marketing people. Yes, knowing how to design a killer watch, or handbag, pair of shoes, or silk tie can make you very rich. But if you have no marketing mojo, or are unwilling to learn how to growth hack, chances are you are going to lead your brand, over time, down a ditch.

I don’t recommend a particular course, there’s several good ones out there. Just find one and skill up. You will understand so much better how to go about consistently creating new opportunities for your brand to grow.

Pitch 100 Influencers, Regularly, Online And In-Person. Then Get Some Media About Their Response If The Response Is Good

Reach out to influencers, compliment them on their work, and ask if they would be interested in receiving a free sample of your product. Say, “If you like it, we ask that you would please share it with your followers on social media.”

If they are a down-to-earth person, and if they genuinely like your product, chances are you are going to have some of the best brand days you have ever had. Of course, much depends on the size of the network of the influencer to whom you’ve given your fashion samples.

But suffice it to say, if they are big on Instagram or Facebook, and they send out a message promoting your product, you will see the orders come in. This is why it pays to not just network, anyone can network, but network with big people who can move your brand’s entire growth trajectory. If you are a small fish, you should always be looking to break through to the next higher level of influencers that can give your brand a 10X month. And once you get to that level, you start looking for an even bigger stage to showcase your brand.

Your success in pursuing this strategy will ultimately depend on the quality of your brand, and if it can measure up to the quality of the influencers in the top-tier circles to which you will want to end up pitching.

Another key thing to remember is that seemingly random, none-important things influencers do can be news in some publication or other. A rapper wore your shirt to a concert? That’s big news. Get photos and approach a number of media publications and tell them you can comment on what the brand stands for – you created the brand so you had better know! A model took your purse and has recommended it and posted some pictures to her fans on Facebook? You amplify the effect by hitting the streets and finding 30 fashion bloggers or more to cover the story. And if possible, add your own voice by giving an interview to the publications so you can frame the model in a positive light. They are helping you, so you playing the role of the helpful fashion executive is just an act of enlightened self-interest.

Big Brands Are Already Using This Playbook. Now You Can Too!

Your hustle is going to weigh heavily on how much you can do. However if you take the ethos of working with influencers to heart and give it all you can in a constructive mindset, you can build your brand faster than you ever thought possible. When buyers and fans of influencers see your brand being associated with the cool cats in their circles, all of a sudden they start wanting what you are selling too.

The biggest brands in the world understand this very well, and you will see them playing this growth-hack to maximum effect. You might have a smaller budget, but there’s no way you shouldn’t get in the game too.

endorsement

 

If you enjoyed this post, please share, and leave your comments below. Get more fashion growth hacks and copy strategies in my comprehensive course, The Luxury Seller’s MasterMind.

 

How To Sell A Health And Fitness Product Using Direct Response Copywriting: This long sales letter from Tai Chi Chi Kung Shows You How

Direct response copywriting for health and fitness

DISCOVER THE 300-HUNDRED-YEAR-OLD CHINESE SECRET TO A HEALTHY HEART, STRONG MUSCLES, LIMBER JOINTS, AND INNER YOUTH


A Message from Dr. Robert Willix Jr.

Of all the physical and mental healing arts I’ve learned, TAI CHI is the gentlest, easiest to learn, and the most rejuvenating for your physical and mental health. It lowers blood pressure, heals achy joints, stimulates circulation, builds muscle, and mobilizes the immune system…all without stress or strain!

Dear Friend,

All across China, thousands of men, women and children of all ages gather in city parks in the early morning hours to practice the slow, graceful martial art called tai chi.

This “moving meditation”, legend has it, engenders superhuman powers.

And this legend is true. Those who practice tai chi faithfully have a different kind of life well into their 80s and 90s. Their bones are strong, not frail. Their joints are limber, not aching and stiff. Their minds do not wander; they remain focused. Their heart beat is calm, and their bodies are internally fortified against disease.

Last month, I “prescribed” tai chi to treat a number of diseases and painful conditions. If you have arthritis, for example, tai chi is your best stretching exercise, because it builds the flexibility you need to mobilize your stiff joints. If you have cancer, tai chi is ideal because it improves your aerobic capacity and stimulates your immune system without creating free radical damage. If you have heart disease, practicing tai chi regularly not only lowers your blood pressure and helps you lose weight, it also defuses negative feelings, such as anger, frustration, and depression, which can trigger a heart attack.

What I forgot to tell you about this mind body panacea is that the moves are simple, gentle and easy to learn. They need no special skill and can be done anywhere, indoors or outdoors, alone or with a group.

Anyone can become a “master”. It takes just a little practice, focus, and a good teacher.

And I found you a great teacher – a wonderful video that teaches you, step by step, the slow, fluid movements of tai chi, so you can experience for yourself the power of these quiet, flowing patterns – and the indescribable inner energy they bestow.

It’s ideal if you want the pleasure and benefit of exercise, but can’t subject your bones and joints to jarring strenuous activity

Tai chi works wonders for my patients with chronic pain caused by everything from herniated disks to osteoporosis. Some patients came to me on the most complicated pain medicine “schedule” you could dream up, and still enjoyed wonderful results – from major reductions in pain killers to complete freedom from pain. Plus…

It’s exhilarating!

My patients who practice tai chi have a glow about them. Amazingly, the more you give in to the “nothingness”, the more magnetic your physical presence becomes. Tai chi has been said to “tame the wild horses of your emotions.”

Even if you think you’re not coordinated or agile, you can learn these movements at your own pace. In fact, when you first watch Peter John Hudson N.D., tai chi master, going through the moves, you’ll probably think, “This isn’t exercise! It’s too slow, too easy!” But don’t be fooled. These movements build powerful inner focus and strength.

Bordering on the superhuman: How tai chi helped one man prevent permanent paralysis

I recently read the breathtaking story of Randy Jong, a 42-year-old school teacher from San Francisco who fell victim to a tragic car accident when his rear tire blew out on his way to Los Angeles. Randy was rescued by the “jaws of life”, and though his spinal cord was intact, his neck was broken, and his vertebra compressed. The doctors told his family he would spend the rest of his life in a wheelchair. His family was wise enough to keep this painful information from Randy.

Unaware of his tragic fate, Randy lay in bed practicing the deep breathing exercises and mentally practicing the tai chi movements he once performed every day. After two weeks, “miraculously”, he moved a finger. Weeks later, a toe. Six months later, Randy was back in tai chi class performing the beginner’s exercises. “I was slow, but I could do it,” he says. Tai chi had kept Randy in excellent physical condition, his muscles and heart strong. And Randy had developed an ability to relax and concentrate that turned out to be essential to his recovery process.

This “Supreme” art has endured for over 300 years

“Tai” means “ultimate” or “supreme”, and “chi” is the all-encompassing life force, the spirit of the earth and the soul. Nothing attests more to the value of this healing art than the fact that it’s stood the toughest and most telling test there is: the test of time! Tai chi has been passed down from generation to generation for over 300 years.

The latest medical studies in the West and Far East prove tai chi is the optimum healing activity for people of all ages

Today, the Chinese practice tai chi every day to ensure mental and physical fitness. Studies published in Eastern and Western medical literature show that even though tai chi is a slow, “low-intensity” exercise, it still improves cardiovascular health and fitness, and even relieves depression.

According to a medical assessment published in 1986 in China Sports, practicing tai chi generates a sense of internal peace, as you must concentrate on the movements to the exclusion of all external distractions. And the motions, smooth and fluid, naturally cause your mind and muscles to relax, and your flexibility to increase.

Tai chi also protects against a deadly threat to the elderly. Every year, almost one third of people over 65 lose their balance and fall, leading to serious injury and death. But two recent studies sponsored by the National Institute on Aging reveal that tai chi improves your strength and balance, and reduces your risk of falling. In one Emory University study, participants reduced their risk of falls by 47.5 percent.

A gentle full-body workout that takes just a few minutes a day

For your metabolism, heart health and blood pressure, tai chi is just as effective as walking at four miles per hour. There are no awkward stretches or poses to hold, and no jumping, running or lifting. Nevertheless, when you come to the end of a tai chi session, your breathing will be deep, your muscles flushed and your mind refreshed. The overall effect is a mental and physical fitness that carries through the rest of the day, and, of course, becomes even more profound month after month, year after year.

Since you control your own pace, you can do the whole series of movements without breaking a sweat, or as you become more comfortable, you can push yourself a little harder by bending lower and stretching more.

My wife and I take tai chi classes every night. We started, just like everyone else, with a few minutes a day, and built up slowly. I’m not exaggerating when I say that tai chi has altered my life. I’m stronger and more centered, I wake up happier and more refreshed every morning, and sleep soundly every night.

And I want you to have the opportunity to experience this incredible change in your own life. In the video I’ve found for you, called Tai Chi Chi Kung, The Art of Cultivating the Healing Force, the basic healing and energizing poses are demonstrated by Peter John Hudson N.D., a holistic and natural medicine practitioner with over thirty-five years experience in natural healing.

Dr. Hudson currently conducts classes and workshops on holistic medicine, including Ayuverds, Taoism, Tai Chi Chi Kung, and meditation.

In Tai Chi Chi Kung, The Art of Cultivating the Healing Force, you’ll be taken slowly through 19 wavelike movements, each performed at a slow pace and repeated four times. You’ll get specific directions on how to hold your body, where to focus your eyes and your thoughts, and how to distribute your weight. You’ll also learn the most important basic healing poses you can do anytime anywhere – in any order.

Three hundred years and stacks of solid medical research tell us that tai chi is the ideal exercise for your mind and body. I’d love to see every one of my patients and readers enjoy this ancient healing art. Send for your video today, give it a few weeks, and then write write in to tell me how it’s changed your life!


Sincerely,


Robert Willix Jr., M.D.


P.S.

I almost forgot your FREE gift! Take advantage of this incredible one-time-only offer. I’ll send you my report Chinese Healing Secrets FREE. Thousands have found powerful cures through the wisdom of ancient Chinese medicine, and I’ll walk you through these cures, helping you determine your own body type, and which cures will work for you. I’ll explain dozens of herbal treatments, healing foods and recipes, and even meditative techniques that have stood the test of time. (Many of these treatments date back thousands of years!)

Chinese Healing Secrets 
is yours to keep FREE, even if you return the video for a full refund. There’s only a limited supply of reports, so I urge you to call or send in your order today!


START DOWN THE ROAD TO INNER YOUTH TODAY!

Yes! I want to learn the gentlest Chinese healing art – at my own pace, in the privacy of my own home. Rush me

Tai Chi Chi Kung, The Art of Cultivating the Healing Force
, right away, plus my FREE gift, Dr. Willix’s Chinese Healing Secrets!

Enclosed is my check for $39 plus $5 shipping Payable to Health & Longevity, MD residents, please add 5% sales tax.

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Special Extended Money-Back Guarantee

I know you’ll start to enjoy the benefits of your new healing art almost immediately. But since any new physical art takes some time to really work its way into your body and mind, I’m extending the regular 30-day money-back guarantee to 60 days. If you’re not sure tai chi has improved your health, just return the video – but keep your FREE gift! – for every penny of your money back! No questions asked.