Sleeping with Socks On: Benefits, Risks, and More

custom socks

You may or may not have an opinion about wearing socks to bed. Some people have resolute thoughts about this subject, while others can go either way. However, did you know there are proven physiological benefits of wearing socks to bed?

The Benefits of Sleeping in Your Socks

Whether you choose fuzzy socks, everyday socks or a pair of custom socks, science tells us the key to being well-rested starts with warm feet.

Sleep Better

You may be restless at night due to an unexpected culprit, cold feet. When your feet are chilly, the blood vessels constrict, causing decreased circulation. Taking steps to ensure warm feet will:

Increase blood circulation throughout your body: Cold feet have more inadequate blood circulation and more significant heat loss than warm feet. Wearing socks while sleeping improves your blood flow and helps your body relax.

Tell your brain now is the time to rest: Warming your feet increases vasodilation. This blood dilation process is vital to temperature regulation. Maintaining a lower overall body temperature prepares your brain for sleep.

Decrease the time required to fall asleep: Once your body is at the right temperature, you will fall asleep quickly.

Help you sleep longer: Successful temperature regulation not only enables you to fall asleep faster but helps you stay asleep as well.

Prevent Dry Skin

Apply lotion or other moisturizers to your feet at night and then cover with a pair of custom socks while you sleep to prevent your heels from drying out in style. This overnight method is the best way to soften and smooth the cracks and calluses of hard-working feet.

Improve Circulation

Wearing socks to bed keeps your blood circulating properly, decreasing your chances of circulation problems or illnesses such as Raynaud’s disease. Thermoregulation is the way your body regulates its temperature. One way to ensure consistent blood flow is by preventing your feet from getting cold. Cold feet allow heat to escape from your body resulting in fluctuating temperatures.

Maintain an Even Temperature

Sleeping in your socks keeps your core body temperature at a consistent temperature. Heat loss through the skin resulting from cold feet can cause higher body temperatures, night sweats and hot flashes. While it may seem counterintuitive, wearing socks keeps your body cooler by regulating your core temperature and preventing overheating.

The Risks of Wearing Socks to Bed

There can be some undesirable effects of keeping your socks on through the night, mostly stemming from choosing the wrong material.

Poor Hygiene

Sometimes, staying in your socks can cause hygiene issues. If your socks do not allow for sufficient airflow or are not clean, you could increase your risk of bacteria growth, infections or odors. Changing into a clean pair of socks made of a breathable material such as cashmere, bamboo, wool or cotton can prevent this concern.


Socks made of non-breathable materials can also cause you to become too hot as you sleep. While the right pair will maintain your core temperature, the wrong socks may have you sweating through the night.

Decreased Circulation

Tight or restrictive socks can cause reduced blood flow. The right pair of socks increases your circulation and improves your sleep, but the wrong choice can create problems instead. Do not wear compression socks to bed unless your doctor has directed you to do so.

Personal Preference

While some people find socks warm and cozy while sleeping, others feel they are uncomfortable and restrictive. For this reason, you may decide to keep your socks off and forego the scientific benefits.

Warming your feet before sleep can shorten the time it takes to nod off, increase the duration and quality of your rest and make you feel cozy, too. Design a pair of custom socks to sleep in for a restful night’s sleep that looks and feels good.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Stylish Outfits to Wear With Athletic Socks

custom printed socks

Everyone has run into a situation where he or she looks into the closet and feels quite disappointed by what is revealed. Whether you’re someone who invests in a ton of clothing or you only have a few staple outfits you rotate between, feeling stagnant with your wardrobe can weigh on you. How a person decides to dress is one of the defining ways that he or she expresses style, personality, and status. If you don’t know what to wear, you can start to feel like you aren’t being true to who you are within.

Thankfully, there’s always a solution when it comes to fashion. From learning how to use custom printed socks in clever ways to accessorizing from a new perspective, a little bit of inspiration can go a long way when it comes to your look.

Assess What You Already Own

When you’re unhappy with what’s in your wardrobe, you may feel inclined to rush out and buy a ton of new outfits. While this can be fun, it is also incredibly expensive. Plus, you can do a lot with what you already have in your possession. Most people get stuck in patterns when it comes to fashion. They will wear outfits in the same combinations and get into a rut when they can’t see each article beyond how it has already been used. Taking a step back and offer a bit more context.

Assess what is already in your closet. Take note of all the different pieces you have and think about how you tend to wear each article. Start to put together the outfits in different ways on your bed to see if any new color or style combinations start to jump out at you. Rummaging through your closet might even reveal something you bought years ago and never figured out when to wear. Building new looks around pieces you’ve never worn can help you find a style that you absolutely adore without spending a fortune.

Personalize Your Accessories 

In many cases, you may feel stuck with your current wardrobe because everything feels like a “uniform.” Fashion follows trends and countless people adopt these fads at the same time. When you’re wearing an outfit that you see a dozen other people wear on any given day, it can make you feel like your clothing game is not doing justice to your personality. A simple and fun way out of this funk is toying around with the idea of personalized accessories. Custom pieces are an effective way of infusing your wardrobe with some new life.

One great option available to you is custom printed socks. By building your own socks using the resources available at Socks Rock, you can create a unique and bold fashion statement with minimal effort. Whether you select unique color combinations, use a favorite image, or add a specific message, there are a number of exciting ways to give your socks an edge that only you could think up. Athletic socks can be worn in dozens of ways, which means you will be able to get constant life out of your investment.

Take to the Internet

There are few resources as vast and all-encompassing as the internet. If you’re not sure what to wear, all you need to do is hop online and you can come across endless sources of inspiration. Naturally, you may also struggle to hone your search. If you just start looking at pictures of people wearing cool outfits that you don’t own, you’re just going to fall into a hole where you feel tempted to buy everything you see. Again, these moments require restraint for the sake of your budget.

Instead of using a general search for fashion inspiration, focus your efforts around a particular piece. When it comes to personalized socks, for example, you’ll be pleasantly surprised to discover how many combinations you can consider with wearing these accessories out and about. Take a look in your closet, piece out a piece like your custom athletic socks, and see how other people are using these accessories, Whether you copy someone else or put your own spin on a look, this is a fantastic way to feel motivated about your look.

Consider the Event Itself

One of the easiest ways to make your life easier when it comes to putting together a new look is by framing your effort around the event in question. More often than not, you’re getting dressed for a reason. Whether you’re going out with friends, running errands on a Saturday, or attending a fundraiser, you want to be sure your outfit matches the occasion. Attending an event that requires semi-formal attire will place different fashion demands on you than a gathering with business-casual requirements, after all.

You also can make a statement by defying some conventions with your outfit. If you’re going to a formal athletic event, for example, you may be expected to wear something nice. Since the event is centered around sports, however, you can add a layer of fun to your look by wearing customized athletic socks in a front-and-center way. This helps you still keep in line with the dress code while also expressing your love of the game through your outfit.

Get Some Feedback

The mirror is the worst when it comes to delivering answers. No matter how confident you are in your own skin, it isn’t always easy to know if a look is coming together the way that you want it to. This is where feedback can be crucial. If you’re unsure about how your outfit is coming across, take a moment to send a picture of yourself to a friend or relative. Be sure to ask a person who understands your fashion sense, as some people may not offer you input that you deem useful if they don’t have similar sensibilities.

Feeling like you made the right decision with an outfit really comes down to what makes you feel best personally. If you can trust in your own gut feeling when you scope your outfit out in the mirror, go with that. If you’re someone who requires insight to finalize your opinion, contact someone you trust. Taking direct action in one way or another will always help you cut through a setback and come to a conclusion you feel satisfied with.

Find the Right Fit for You

In order for you to feel like you can walk out the door and face whatever the day brings your way, you want to be sure that your outfits are always on point. Give yourself time to revitalize your wardrobe with simple, unique pieces like custom printed socks and see how a small change can make a huge difference. Explore the resources at Socks Rock to get started and redefine how you feel when you look in your closet.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Passion Is Superior to Pension

Love, Heart, Low Poly, Valentine

William Hazlitt once said, “A strong passion for any object will insure success, for the desire of the end will point out the means.” Every person has the potential to be passionate. Everyone loves something. We are shaped and inspired by what we love. This reveals our passion. This is a choice, not a result. If you ignore what you are passionate about then you have ignored one of the greatest potentials inside you.

There are two classes of people in life: it is either you’re a “pensioner” or a “passioneer”. You can simply define and evaluate a man by the object of his pursuit. Joseph Campbell once said, “Follow your bliss and the universe will open doors where there were only walls.”There are many things in life that’ll catch your eye but only a few will catch your heart, pursue those things that catch your heart. John C. Maxwell said, “People don’t need to follow the common path to be successful. They need to follow their passion.” The fastest way to prosperity is to follow your passion; following your passion helps you achieve more freedom (financially, emotionally, socially, and spiritually). Any job that encourages redundancy and doesn’t place a demand on your creativity will eventually deplete your passion and waste away your ‘destiny!’ If you are in such stagnation, let it go and have no regrets.

Never get so busy making a living that you forget to make a life! In life, you’ll always be found doing any of these two things: either making a living or making a difference. Your job gives you an opportunity to make a living while your passion gives you an opportunity to make a difference. Nothing significant was ever achieved without a passion and when passion is lost, the essence of life vanishes, for passion is the only virtue that fuels all others. In a nutshell, Passion is the effortless path to discovering your purpose.

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you” -Maya Angelou. It is a great and decent calling to serve people and your country but it’s a greater and more honorable calling to pursue your passion, bless humanity and fulfill your destiny. In the awesome and award winning movie “ 3 Idiots”, the three friends seemed like idiots when they dared to pursue their passion, to the extent that one of them pursued his passion in photography at the detriment of a blooming career in Engineering; but time will always tell who the real ‘idiots’ are! Never allow anyone, no matter who they are or how much influence they have in your life to talk you out of your passion. Whatever happens, don’t negotiate your passion for anything. Whosoever tries to talk you out of your passion in life is your real enemy, hold on to it, sooner or later they’ll realize their folly and not yours!

Your passion is the only thing in life that is truly yours. In every true sense of the word, pursuing your pension is like chasing a mirage! There are so many stories where pension funds have been embezzled or better still, belated in payment. People can defraud you of your pension but never of your passion—you’re the only one that can defraud yourself of your passion. The story of dedicated people that died in long queues while pursuing their pension is both appalling and pathetic. Your pension should be an added advantage and must never be the object of your pursuit.

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”—Jim Rohn. The evolution of Kentucky Fried Chicken (KFC) underlines fruitlessness of getting addicted to your pension at the detriment of your passion. Colonel Harland Sanders was an American business magnate best known for founding Kentucky Fried Chicken (KFC) and later acting as the company’s goodwill ambassador and symbol. Sanders went through traumatizing experiences that eventually shaped his life. In 1903, Sanders dropped out of school and lived on a farm after arguments with his stepfather. He took a job painting horse carriages, worked as a farmhand for two years, worked with his uncle in a street car company as a conductor. He enlisted in the United States Army prematurely at the age of 16 and was discharged after three months. He moved to Sheffield and worked as a blacksmith’s helper and two months after as a train cleaner. Sanders had many failures and kept moving from one job to another. He later enrolled as a fireman, worked as a salesman thereafter and also sold life insurance.

In 1930, Sanders finally quit working as a result of the great depression and decided to look from within what he could do to make a difference. The turning point came one day as Colonel Sanders was sitting on his porch in Corbin, Kentucky; one morning, the mailman came up the walk and handed him his first social security check, then he was 65 years old, broke and defeated, he looked at the check and said, “My government is going to give me a hundred and five dollars a month so I can eke out an existence. Surely there is something I can do for myself and other people.” He was internally motivated and began to engage himself in deep thinking, and thinking always produces results.

The thought of his mother’s special recipe for fried chicken came to his mind. It was a particular formula which he considered somewhat special. He decided to try to sell franchises for marketing his fried chicken. Sanders began to cook chicken dishes and finally opened a little restaurant. It was doing well, then the highway was rerouted and he lost everything. He was sixty-five years old at the time. Though Harland Sanders’ chicken was a hit, there were still many challenges to surmount. He utilized the recipes and cooking skills his mother had taught him. His special meal was the fried chicken which he seasoned with his original blend of eleven spices and herbs; his recipes eventually became famous.

Sanders decided to sell Franchises for marketing his fried chicken formula but was turned down by scores of restaurants. After much rejection, he rounded up some investors and the legendary Kentucky Fried Chicken (KFC) was born. The KFC was one of the first fast food chains to expand internationally, opening outlets in Canada and later England, Mexico and Jamaica by the mid-60s. The company’s rapid expansion to more than 600 locations became overwhelming for the aging Sanders. His famous “finger-licking” Kentucky fried chicken made from a special recipe changed the face of “chicken” forever. Harland Sanders impact was so significant that Kentucky Governor, Ruby Laffoon, in 1935 made Harland an honorary Kentucky Colonel in recognition of his awesome impact, their advertising logo says it all-‘We do chicken right’. The greatest question of life is to ask yourself: ‘what is that one thing that I can do right? “Discover the one thing you were created to be, and be willing to pay the price to be it” – Anonymous.

Sanders’ life pointed towards two facts about making a difference: one, there is no age that is too much to make a difference; two, there is nothing too small or insignificant to make a difference with as long as it is your passion. Colonel Sanders at the age of 65, made a difference with his chicken recipe. It’s amazing how a man can make a difference all over the world just with “chicken”! The first and most imperative clarification is to know that your job is not your means of livelihood; your job should be a means to fuel your passion! The earlier you realize this basic truth of life, the less jaundiced your view becomes and the more clearly you’ll be able to position yourself in living a life of impact and value.

Normal Cousin said, “The greatest tragedy of life is not that we die but what dies in us while we live.”  Don’t carry your passion to the grave! I have always said it, if you don’t use your talents to realize your dream, somebody will use you to realize his. Don’t just be a dreamer, make it happen.

About the Author:

Andrew Habel is a result oriented professional with unwavering online presence. He is a subject matter expert in matters Entrepreneurship, Self development, Transformative Leadership and Management. He is a motivational speaker, lecturer and researcher. All these achievements have been achieved courtesy of his resilient utilization of technology and online presence. He is an award winning entrepreneur having won the Tony Elumelu Entrepreneurship program award of the year 2016. He founded Uwezo Accelerated and Tech Hub which is an Entrepreneurship and talent Incubator and Support Innovations for Peace and Education- NGO and does a lot of varied sector research and content writing. He is an online independent research, Subject matter expert, higher education programs assessor, moderator and lecturer. His mantra is Don’t dream it, Be it. He speaks loudly on many issues about self development, inspiration and positive living, entrepreneurship, transformative leadership and management on his blog

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

The Principles of Entrepreneurship (The 16 P’s)

Startups, Entrepreneurship, Ideas


People don’t buy what you do; they buy why you do it. An entrepreneur must see beyond the moment; he must travel to a desirable future ahead of his followers to lead them there, hence, purpose and vision is sine qua non to entrepreneurship. Robert Byrne said, “The purpose of life is a life of purpose”. The hardest thing for an entrepreneur to discern is distraction. Purpose keeps you on course. A hustler is an ‘entrepreneur’ without a definite goal and purpose, a business without a definite purpose is open to abuse. An entrepreneur has a gold mine when he has a goal mind. Charles Noble said, “You must have long-term goal to keep you from being frustrated by short term failures”. Henry Ford had a global goal, to develop the first auto-mobile that the middle class Americans can afford to buy. His introduction of the model T automobile revolutionized the transportation and the American Industry. Ford’s goal was to: create a motor car for the great multitude.  At that time, automobiles were very expensive and custom-made machines. During the industrial revolution, cars were like buying a private jet today until Ford created the assembly line, the Ford’s dream: the creation of an inexpensive mass-produced automobile came to reality and today, the automobile is within reach for common People just because one man stuck to his purpose! Robert Brault said, “You can accept reality, or you can persist in your purpose until reality accepts you”.


Steve jobs said, “The only way to do great work is to love what you do”.  Pleasure in the job puts perfection in the work. Passion is the fuel that drives purpose. The things we are created to do excite us while the things we were not created to do exhaust us. Follow your bliss and the universe will open doors where there were only walls. Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion”. Passion is the only virtue of entrepreneurs that is contagious. Money follows passion and not the other way around.


Margaret Wheatley said, “A leader is the one who has more faith in people than they do, and who holds opportunities open long enough for their competence to re-emerge .“ One of the greatest prerequisite of a great enterprise is that it will require people. The greatest form of bankruptcy in business is not money but people. People are definitely a company’s greatest asset. A company is only as good as the people it keeps. Growth and profit are a product of how people work together. It takes people to make the dream a reality. Bang Gae said, “Team work makes the dream work”.


In quality control, the understanding is that as long as the process is perfect, the product is guaranteed, proper procedure eliminates unwanted consequences. The integrity of the product lies in the process, in fact, the process guarantees the product. George W. Bush once said, “You can’t do today’s job with yesterday’s methods and be in business tomorrow”. Great entrepreneurs understand that in business, if you focus on the goal and not the process, you inevitably compromise. Great entrepreneurs are process focused and not outcome focused, Noam Shpancer said, “the process is important regardless of the outcome”


Price must be value oriented and competitive, pricing is actually pretty simple; customers will not pay literally a penny more that the true value of the product. Katherine Paine said, “The moment you make a mistake in pricing, you’re eating into your reputation and profit”. Warren Buffet, the one-time richest man in the world said, “Price is what you pay, value is what you get”.


Mike Murdock said, “Money is the reward you get for solving someone’s problem”. In business, the man who has no problems to solve is out of the game. Successful entrepreneurs don’t just make profit, they proffer solutions to problems, a problem is a solution yet to be discovered. The richest man in Africa, Aliko Dangote, said  “ Every morning when I wake up, I make up my mind to solve as many problems, before retiring home”, no wonder he is the richest man in Africa! Great entrepreneurs think and solve problems for a living,  Albert Einstein said, “problems cannot be solved by the same level of thinking that created them”. When Albert Einstein was being interviewed to reveal the secret of his awesomeness, he said, “It is not that I’m so smart, it’s just that I stay with problems longer”. No problem can stand the assault of sustained thinking.


Profits are like breathing. You have to have them. But who would stay alive just to breath? You must consider the bottom line, but make it integrity before profit. Henry Ford, the father of modern automobile and one of the greatest entrepreneurs that the world has ever produced said, “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large”. Businessmen who focus on profit wind up in the hole, profit is what happens when you do everything right. Ray Anderson said, “Business makes profit to exist. Surely it must exist for some higher, nobler purpose than that”.


Quality is the best kind of advertising. The quality of a product must never be compromised, for when quality is compromised, profit has been forfeited. Peter Drucker said, “The aim of marketing is to know and understand the customer so well that the product fits him and sells itself”. The easiest way to keep a business from becoming obsolete is to keep evolving and the moment the product becomes irrelevant, the business becomes irrelevant. Steve jobs, the main back bone behind the Apple innovations said, “If you keep your eye on the profit, you are going to skimp on the product. But if you focus on making really great products, then the profits will follow”. Tom Peters, author of in search of excellence said, “Be distinct or be extinct”. A product must meet a unique need; the easiest way to go into extinction is to do what every other person is doing.


Overcoming, Victory, Strength

Calvin Coolidge, the 30th President of the United States of America said, “Nothing in the world can take the place of persistence. Talent  will not; nothing is more common than unsuccessful man  with talent. Geniuses will not, unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent”. Where the willingness is great, the difficulties can never be great. Genius is one-percent inspiration and 99 percent perspiration (Thomas A. Edison). One of the most impactful inventions of Thomas Alva Edison is the light bulb and despite the plethora of his errors and blunders, Thomas was unflinching in his resolve to make the world brighter than he met it. In response to a question on the number of times he failed, he said, “I have not failed 10,000 times. I’ve just found 10,000 ways that won’t”. The strength of entrepreneurs lies in their tenacity, consistence and persistence to a worthy cause. Winston Churchill, the former prime minister of Britain said, “Success is not final, failure is not fatal; it is the courage to continue that counts.”  It is always too soon to quit (Norman Vincent Peale).


Failure in business is a result; it is a result of not preparing. When you are too busy to plan, you will be too easy to be disorganized. Chance favors only the prepared mind. Henry Ford said, “There are many secrets to success in life but getting ready is the greatest of them all”. When opportunity presents itself, it is too late to prepare. The secret of success in life is for a man to be ready for his time when it comes, one of T.V screen goddess in America, Oprah Winfrey said, “I don’t believe in luck. I believe that success comes when preparation meets opportunity”.

Running, Sprint, Cinder-Track


Great entrepreneurs have been considered to always see opportunities and possibilities even in adverse business conditions. Leaders are not always the first to see opportunities; they are simply the first to see and seize opportunities. Winston Churchill said, “A pessimist sees the difficulties in every opportunity”. No matter the difficulties and failures, an entrepreneur’s sight for possibilities must never be blurred. Henry Ford said, “Failure is an opportunity to start all over, more intelligently”.


In this new wave of technology, you can’t do it all yourself, you have to form alliances. Every entrepreneur needs allies, and the bigger the responsibility, the more allies he needs.  If you can run the company a bit more collaboratively, you get a better result, because you have more bandwidth and checking and balancing going on.Bill Gates, the richest man in the world and the co-founder of the Microsoft Corporation has a secret about Microsoft, “Our success has really been based on partnerships from the very beginning”.


Not every environment accepts the progress you want to put across. Positioning gives a business market advantage. The bible says, “A house that is built upon a hill cannot be hidden”, this is also true for a business, there is a place for every business. Right positioning will ultimately give a business a competitive edge. One of the greatest miracles in product marketing is rebranding- just a little change in product content and packaging can cause an awesome change in demand!

Positioning is not only about location, there are place positioning, product positioning, market positioning, price positioning, brand positioning and promotion positioning. In the parable of the sower in Mathew 13:1-8, the master illustrated one of the greatest secrets of entrepreneurship- there is no bad seed, only bad soil!


P.T Barnum said, “Without Promotion something terrible happens ……..Nothing”. When you try to market to everyone, you reach no one, promotion helps in locating our target or prospective customers.  Promotion is more than advertising. It encompasses advertising and all other methods that are organized to advance the state of a product. Promotion can be defined as an activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product but in a layman word, promotion helps to attract prospective customers. There are generally two types of promotion: Online and offline, the online involves social medias (e.g. Facebook, Twitter, Instagram, LinkedIn, Google+, Tagged, Myspace etc.), E-mails, Adds on Search Engines, Podcasting, Blogs, Website while the offline include: in store marketing, flyers etc.

(15) PRIORITY (The Pareto Principle)

The pattern underlying the Pareto (80/20) principle was discovered in 1897, by Italian Economist Vifredo Pareto (1848 – 1923). The principle helps us to manage our resources and time more effectively. It embodies the fact that 80% of output result from 20% inputs; it is therefore reasonable that we invest more of our time and resources on the 20% that gives 80% output and invest less time and resources on 80% inputs that gives 20% output. The principle is also referred to as the rule of the “vital few” and trivial many”. In business, products can be grouped into “vital few” and “trivial many”. There is 20% of the product that gives 80% income; a good entrepreneur must prioritize to give more attention, time, promotion and resources to the product that are the “selling point”.


He who succeeds in his prayer life will succeed in life. He who fails in his prayer life will fail in life, these were the words of Mike Murdock. An entrepreneur must not make God the last resort. Failure in many business endeavors is a prayer failure; prayerlessness is leaving life to chance. John Wesley said, “We can do great things when we pray; but we can do nothing great until we pray”

Hands, Open, Candle, Candlelight, Prayer

Don’t Dream It, Be It. Make it happen and it will happen.

About the Author:

Andrew Habel is a result oriented professional with unwavering online presence. He is a subject matter expert in matters Entrepreneurship, Self development, Transformative Leadership and Management. He is a motivational speaker, lecturer and researcher. All these achievements have been achieved courtesy of his resilient utilization of technology and online presence. He is an award winning entrepreneur having won the Tony Elumelu Entrepreneurship program award of the year 2016. He founded Uwezo Accelerated and Tech Hub which is an Entrepreneurship and talent Incubator and Support Innovations for Peace and Education- NGO and does a lot of varied sector research and content writing. He is an online independent research, Subject matter expert, higher education programs assessor, moderator and lecturer. His mantra is Don’t dream it, Be it. He speaks loudly on many issues about self development, inspiration and positive living, entrepreneurship, transformative leadership and management on his blog


I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Brief Guide on Business Plan Development

A business plan is a formal statement of business goals, why they are achievable and plans for reaching them. As an entrepreneur you are required to produce a business plan which you will execute to transform your business idea into a successful and profitable business that will ultimately achieve the set goals. A clear and convincing business plan provides you with a guide for building a
successful enterprise focused on achieving your personal and financial goals. It can also help persuade investors, including banks, to invest in what you are creating. This document will provide full details of what is required.

Office, Business, Colleagues, Meeting

The Importance of Passion
A good business idea requires an entrepreneur that cares about it. If you are not interested in your own business idea, then it is unlikely that you can make someone else to be interested in it. A key criterion for deciding which idea to take forward is that you find it interesting.

Writing a business plan requires both creative and rational thinking. You need to originate an idea (which you have done), but then you need to produce a rational argument about why your idea is a good idea. For a proposed new business that does not have a financial track record, when it comes to the financials of your business idea, you are essentially going to have to predict what might happen. You will have to make assumptions about future revenue streams and costs. Be clear in your financials what is based on assumptions, and what you can base on evidence. The more evidence you can find to lend credibility to your assumptions, the better.
Presentation and grammar could keep readers interested in your business plan, so you need to take note of these. You can add a brand logo to the header of every page for branding purposes and professionalism. You can use appendices if you wish to include any visuals e.g. sample web pages or diagrams of your product.

Business Plan at A glance

Business Idea, Planning, Business Plan

A business plan is not meant to be an exact prediction of everything your business does now and will do in the future. Think of it like the plays that football teams practice. There are roles and responsibilities for each member of the team, but you cannot predict exactly how people will play in a match.

A business plan should be used as a guide to help you run the company. It helps you consider the most important aspects of your business in a comprehensive way. Everything we have done since Week 1 can be integrated into your business plan. You start to understand why this training was so important to the complete development of your idea.

It is long and time-consuming, but do not let other people write the business plan for you. Only the founding team of the company should be responsible for drafting and updating this document. Each question you will have is an opportunity to decide together what exactly it is that your business will do. Expect to have many questions while writing the plan. That is a normal part of the process, and a great chance to speak with friends, advisors, and your Mentors.

Generally speaking there are seven parts to a business plan:

  • Business Description
  • Market Analysis
  • Competitor Assessment
  • Marketing Plan
  • Operating Plan
  • Financial Plan

Go through the following questions and answer them to the best of your ability. Pay close attention to places where you are not confident in the answer. Those are the topics that you need to discuss with friends, advisors, and potential customers.

Business Summary

Why does your business exist?

What are the customer problems that you are trying to solve?

What motivates you to solve these problems?

What is unique about your solution?

Who owns the business?

How is the business structured legally?

Market Analysis

Who is your primary customer – individuals or businesses?

Why do your customers want to buy your product or service?

Is the user of your product or service the one who pays for it?

How large is your market geographically?

How large is your market financially?

Are there government regulations that will affect your business?

Competitor Assessment

Who creates similar products or services in the same area?

Who solves similar problems in the same area?

How much do these products or services cost for a basic version? A luxury version?

How are these products or services advertised to the customers?

Marketing Plan

How do you describe the best features of your product or service?

How do you describe the biggest benefits of using your product or service?

What would you like to charge for your product or service?

What is the minimum you can charge for your product or service and make a profit?

Will there be intermediate steps like a wholesale or retail partner?

Operating Plan

Who owns the company?

In which form is the business incorporated?

Who manages the day-to-day operations of the company?

How many employees do you have? How will you expand in the future?

How many contractors do you have? How will you expand in the future?

What sort of facilities and equipment do you need?

Do you need to consider intellectual property, such as proprietary technology?

Financial Plan

On a quarterly basis, how much income are you predicting over the next two years?

On a quarterly basis, how does your cash flow look over the next year?

How much does it cost to produce your product or service?

What are your largest costs this year? Next year?

When will your company be able to sustain itself financially?

Business, Plan, Tree, Growth, Grow

About the Author:

Andrew Habel Odongo is a result oriented professional with unwavering online presence. He is a subject matter expert in matters Entrepreneurship, Self development, Transformative Leadership and Management. He is a motivational speaker, lecturer and researcher. All these achievements have been achieved courtesy of his resilient utilization of technology and online presence. He is an award winning entrepreneur having won the Tony Elumelu Entrepreneurship program award of the year 2016. He founded Uwezo Accelerated and Tech Hub which is an Entrepreneurship and talent Incubator and Support Innovations for Peace and Education- NGO and does a lot of varied sector research and content writing. He is an online independent research, Subject matter expert, higher education programs assessor, moderator and lecturer. His mantra is Don’t dream it, Be it. He speaks loudly on many issues about self development, inspiration and positive living, entrepreneurship, transformative leadership and management on his blog


I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

How is Blockchain Changing Digital Marketing?

The middlemen—don’t you just love them? They can make money out of customers and profit off creators or marketers by delivering a service or product they did not make, produce, or manufacture. If only customers can go straight to the source without having to pay a middleman for acting as a bridge. Or, if only suppliers can go straight to their market without requiring a middleman so the business owner can maximise his profits? With a disruptive technology such as blockchain, this is now possible.


Blockchain, the technology that runs Bitcoin, has transformed into one of today’s most prominent revolutionary technologies with the potential to impact every industry to date. Blockchain is the creative ingenuity of a person or group of people known by the pseudonym “Satoshi Nakamoto.” Although the real Satoshi Nakamoto denies he created Bitcoin, there’s no denying that the blockchain technology behind it can have other applications and uses far beyond what the inventor or inventors designed it for.


Blockchain Technology: A New and Safer Internet?

Blockchain allows digital information to be disseminated without being copied, creating a new structure for a new version of the internet. “Blockchain is to Bitcoin, what the internet is to email. A big electronic system, on top of which you can build applications. Currency is just one,” says Sally Davies of FT Technology (Blockchain Revolution: Understanding the Crypto Economy of the Future/Bradley Lakeman © 2018).


Initially devised for Bitcoin or cryptocurrencies, the digital community is now seeing the enormous potential of the blockchain technology in other industries.


A blockchain’s simple definition is that it’s a “timestamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity.” It works like a shared ledger or an open-record system. Different transactions are tracked through these records. Each transaction is segmented by blocks and joined by cryptographic principles or chains; that’s why it is called “blockchain.” These blocks get verified by multi-users within the system, which cannot be changed once they are confirmed. These permanent blocks are then added to a chain of other blocks that have already been validated. That’s why it can be used not just for cryptocurrency but for keeping track of data such as home records, medical information, and even voting records.


It has industry-disrupting capabilities such as:

  • The blockchain network is democratised – this network does not use central authority. The information in it is open for all in the network to see because it is a shared and immutable ledger.
  • The blockchain is decentralised – It is not owned by a single entity because the data is cryptographically stored inside.
  • The blockchain is immutable – no one can tamper with the data that is inside the blockchain.
  • The blockchain is transparent – Whatever gets built in the blockchain is very transparent as everyone involved is accountable for their actions. The data stored inside can also be tracked if needed.


How is Blockchain Disrupting the Digital Marketing Industry?

When blockchain first came into play in 1991, it was not mainstream at all. Stuart Haber and Scott Stornetta worked on the first blockchain to implement a system where document timestamps can be untampered. By the following year, Bayer, Haber, and Stornetta integrated Merkle trees to its design to make it more efficient by allowing several document certificates to be collected into a block.  By 2008, Satoshi Nakamoto released the whitepaper entitled Bitcoin: A Peer to Peer Electronic Cash System that described Bitcoin as a “purely peer-to-peer version of electronic cash.” It was when blockchain technology went public.


Around 2014, some experts saw that there was more to blockchain technology than bitcoin as it could be used for different kinds of operations. It can revolutionise many other industries, from pharma to education, legal to government, and the like.


One industry where blockchain can bring the most significant disruption is in the digital marketing industry. The peer-to-peer network or decentralised ledgers, Basic Attention Token (BAT), and smart contracts are some of blockchain’s utilities that disrupt social media and digital marketing today.


  • The Customer is King

“When a customer enters my store, forget me. He is king,” says John Wanamaker, merchant and founder of one of the first American department stores.


Because blockchain technology is decentralised, it shifts the power from industry big players to mainstream consumers. Consumers want direct access to suppliers and vice-versa, as it provides a better user experience for both. The consumers get more value for their money, and the suppliers get better net profits. With the explosion of the eCommerce market size to 4 trillion this 2020, the growing migration of masses and suppliers to blockchain technology is alarming to eCommerce third parties. In the US alone, 91% of their population are online shoppers, and they’re expecting to have 300 million more in 2023. Experts project that global eCommerce sales will increase by up to $4.8 trillion by 2021. The way blockchain technology is beginning to impact social media and digital marketing is turning heads of marketers, social media managers, and business owners alike. Digital marketing, though, is still relevant today because it is what’s mainstream. Digital marketing training for end-to-end learning in digital domains remains in demand, for instance, because this is what drives products and services best to the consumers at maximised ROI at this time. But even the digital marketing industry is preparing future strategies as blockchain technology becomes integrated into more and more industries soon.


As a matter of fact, there were $290 million raised by blockchain startups in 2016. $1.4 billion of these investments were made by the FinTech (financial and technology) industry. By 2024, the estimated blockchain market value will be $20 billion.


The digital marketing technology prides itself on being able to engage with the masses and convert them to consumers. It’s how middlemen are making profits without having to create a product or service at all. But the blockchain technology disrupts this by giving the power back to consumers, allowing them to take control of ads that come into their space. It pushes advertisers to produce high-quality ads to generate high-quality leads. There may be costs for consumer attention, but the ROI will still be higher for marketers because you eliminate the middleman in this process.


  • Eliminate the Middle Man

Again, streamlining operations and removing the middleman is immediately one of the disruptions brought by the blockchain technology. Today, middlemen are used for customer data and browsing history. In blockchain technology, you do not need a middleman for this information. Marketers are discovering they can reach their target CPM much faster because the costs for a middleman is eliminated.


Third-parties such as Google Adsense charges for a fee so that advertisers can target a specific market and place ads on legitimate sites. In a way, it makes both advertisers and the site owners feel confident that all will be well based on the notion that Google Adsense connected them to reliable partners. With blockchain technology, however, you can easily verify users in the network and would not need a third-party to do this for them. Advertisers would know precisely the value of their ad compared to PPCs that may not be genuine. It’s a safer, secure, and more transparent way to process transactions.

Google and other marketing platforms will still be on-demand this year and the years to come. But we need to be aware that there is now an option for consumers and companies to ditch these marketing platforms so they can steer clear of added fees. If you are a middleman and this is all you do, you need to strategize to thrive in this industry, especially when blockchain technology gains momentum. Don’t be a Nokia or a Kodak. Don’t knock yourself obsolete thinking that this scenario where blockchain technology knocks out third-parties is not possible, because it can be.


  • More Improved Audience Analytics and Ad Buys

Ad-based social media platforms actually make it difficult for companies to gauge the real sense of their audience’s worth truly. In short, are you paying for ads clicked and viewed by real people or by bots? The Esthereum blockchain gives decentralised ledger for social media managers and business owners to track data better. It allows you to see the real value of your clients and how to best engage them in social media.


Paid ads became a vulnerability for cyber attackers to exploit in 2016 when there was a $7 billion loss resulting from adbots programmed to click ads repeatedly. It caused ad results to be unreliable and for ad expenses done by marketers to balloon incredibly. With the blockchain technology, you will be able to purchase better ads, and fraudulent activities will be kept at bay. Because every data chain in this technology is created, verified, secured, and enforced without fail, you will know if your PPCs were because of real viewers or not. The Basic Attention Token (BAT) delivers ads directly to consumers who are actually interested in the brand or business. You can pay the user for their interest in your ad and increase ROI by increasing customer connections. Using AdChain, an open protocol that gives advertisers full lifecycle transparency via a decentralised whitelist and campaign audit in the Ethereum blockchain, returns control over to first-party data and eliminates ad fraud.


  • Transparency and Accountability = Higher Customer Trust

When customers see greater transparency and accountability with companies, their trust levels for that company and the ads on that company increases as well. Trustworthiness is a significant element in their buying and subscription decisions. Even digital marketers As we see in this illustration below by Edelman Trust Barometer, trust ratings have been on a decline, especially in the technology sector. The people are hungry for a system that can truly protect them and not put their families endangered. Here is where blockchain technology comes in.. Trustworthiness can drive blockchain mainstream into the future because consumers and companies are avoiding data breach attacks, malware, and other exploitation by cybercriminals, especially in their online shopping and banking transactions.


Blockchain will eventually force businesses to become more transparent about their operations because every step and record can be verified and documented in these open-source networks. Information such as manufacturing date and location will now be public record, so if you made those cotton shirts through underaged minors in an impoverished country, people would know. Companies will be held more liable for their actions through blockchain technology. If manufacturers try to mask information or they seem fraudulent, they will NOT be accepted or verified in the blockchain. That simple. And some companies have already started doing this, so it will just become more popular in the future, as consumers demand greater transparency.


  • Cybersecurity is a Priority

With the blockchain technology becoming more commonplace with the masses, businesses owners will also need to heighten their cybersecurity protocols. Fraud verification needs to increase, and in the blockchain technology, the verification process to add blocks in the system can deter cybercriminals and bots from conducting data breaches and other attacks.

We need to know the various ways we can be hacked and how do we fight the attacks and make cybersecurity a priority.


  • Increase in Alternative Payment Methods

Using Bitcoin or Cryptocurrency is not yet an accessible mode of payment, but forward-thinking companies are already thinking of alternative payment methods of the future.


As with any technological advancement, exponential growth can come just like that. In the future, as blockchain technology continues to increase steadily, we can only anticipate Bitcoin or Cryptocurrency becoming an industry standard. Be ready today by setting up multiple secure payment options so you will be ready to adapt and adjust when emerging payment methods take the wheel.


The Future of Blockchain is Not Far From Today

We need to learn all that we can with blockchain technology now in preparation for the inevitable. Better user experience like never seen before, targeted ads, stronger consumer connectivity, accurate data, secured platforms, are just some of the many ways that are driving blockchain technology at the forefront, and we need to be prepared as can be when integration becomes our most profitable or viable option to drive our net profits and consumer safety and satisfaction upward. It’s not a matter of “if” but “when” it will happen. It’s better to prepare now than cram in the future, which is not so far away.

About The Author

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

The Ultimate SEO Technical Checklist- What You Need to Consider for a New Site.

Ultimate SEO Technical Checklist- What You Need to Consider for a New Site

SEO or search engine optimization has become an important requirement for all websites. Today, your website cannot serve its intended purpose if it does not have SEO. It is no longer optional. There are many factors that make up a good website, but one great factor that you should never forget to think about for your new site is SEO. Search engine optimization forms a great part of digital marketing plans.

Today, website thinking is far beyond the era of “if you build it, they will come.” There are so many website owners who are struggling with implementing SEO. If you own a new site, you need to know the technical SEO checklist that you should use as a website owner. Here is our SEO technical checklist that will help you work through the important aspects of search engine optimization.

1.    Make your Site Mobile-friendly

In 2015, Google announced that mobile optimization became a ranking factor for websites. Therefore, if you want better rankings on the search engine results page you need to make sure that your website is mobile optimized.

You might have built your website with a responsive design, but it is always wise to make sure that is actually validated. You need to review how Google mobile crawler does on your website. You should perform as much user experience and quality assurance testing as possible just to be sure that your website truly can be easily accessed by your users on all devices.

2.    Optimize the Page Speed

Page load speed matters for the good of your website. Nobody wants to open a site that takes longer to load. We all want a site that loads very fast so that we can access what we want on the website. Load speed also matters for search engines. If your site keeps visitors waiting, they will just leave, and remember Google is using your mobile page speed for ranking. Therefore, you need to check your page speed and improve it to make sure it is optimal.

You can use page speed tool to test the speed of your page. Many SEO tools s able to detect the issues that are slowing down your page and can also give you practical tips on how to address each issue and boost your page speed.

3.    Optimize Images

Un-optimized images used in your website can actually slow down the page load times. It is very common for website owners to use un-optimized images especially if they don’t use photo editing software.

When optimizing images you need to make sure you get image sizes that match the exact dimensions and resolution that you need. Image size should be reduced without affecting the visual appearance.

An image contains information that downloads a lot of bytes on a page. This makes the server to take more time loading information than it should. When images are optimized the server perform faster due to the removal of the additional bytes ant too much irrelevant data.

4.    Fix Broken Links

Broke links lead to poor user experience and even prevents search engines from properly crawling pages on your website. It is important to identify and fix all broken links on your site because it helps prevent a unit of your crawl budget from going to waste.

5.    Build Search Engine Friendly URLs

URLs play a major role in the success of your SEO overall website if you get them right the very first time. Both users and search engines require URLs that are descriptive and have keywords. However, many website owners get URLs wrong and continue to build their websites with dynamic URLs that are not optimized completely.

The URLs are accepted by Google and may seem to work for your site, but at some point, you might be prompted to merge new ones to improve user experience, site performance and the search engine visibility which is actually a lot of work.

Your site should have easy to follow URLs so that you can keep track of them in Analytics and Search Console among others. With poorly done URLs, link building becomes difficult too.

6.    Use Secure Protocol-HTTPS

HTTPS protocol has always been one of Google’s ranking factors of sites. HTTPS is an acronym for Hypertext Transfer Protocol Secure. It actually encrypts data and makes it difficult for it to be corrupted or modified during transfer. The data is kept secure from attacks.

By using HTTPS, your website can experience better rankings since it is a ranking factor on Google. Also, your site visitors will feel it is safe to use the site and that the data provided is encrypted for the prevention of the attacks.

Sites that use HTTPS have a lock on the before the URL in the navigation bar. Sites that don’t use HTTPs have an information icon which when clicked displays a message that the connection is not safe, thus a clear indication that the site is unsecured.

7.    Be Sure That Your resources are Crawlable

All important resources on your website should be crawlable because uncrawlable resources can negatively influence search engine optimization. Crawling happens before indexing, which makes content visible to the website user.

Crawling is basically first finding your content. Indexing follows and finally, your pages are ranked within the greater index.

8.    Use Schema Markup

Schema markup is an important SEO technical checklist to consider because it provides additional structured data to search engines. The structure data improves the context of the content on a page and in various situations, it can change the appearance of your website in the search engine results page.

Schema markup can be used in different sites including review sites, recipe, business and event sites among others. Google offers a software known as Structured Data Testing Tools that can be used to test your page for any issue that might be present in your structured data.

9.    Get Rid of Too Many Redirects

Although redirects can eliminate a lot of trouble relating to link equity and broken pages, they can cause lots of issues if you have a lot of them. A huge number of redirects can slower the load times of your website which means that the site’s user will spend a lot of time trying to get to the landing page.

It is recommended to have only one redirect for a page, otherwise, you might find your site having a redirect loop. A redirect loop is basically a chain of redirects for the same page which is absolutely misleading because the search engine will not establish which page to show, this will end up giving an error.

10.    Check Your Site Architecture

The architecture of your site is an important SEO technical aspect to consider. You need to build a proper hierarchy and structure especially into the navigation and sections of your site. This is good both for users and search engines and helps present topics and content in an organized manner.

You need to think about mapping out your site structure in a better way. Also, you should take a look at your content, identify how to prioritize the various aspects of your site and how you want to funnel your users.


Optimizing your website take time and it should never be done as a one-time affair. However, you need to get started so that as you go about it, you will be able to learn through the process. By mastering the relevant SEO technical, you will be a better position to set your new website up for success.

Contributed by Andrew Guh, passionate SEO blogger, check out his blog Online Hikes and inspirational platform – Museuly.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and the message has to be conveyed to them with clarity. Frequently, we come across messages which are noisy and lack lucidity.

The Big Three

Peter Drucker said, ‘The most important thing in communication is hearing what is not said.’

Listen to the producer of the product. Understand it. Study the intended audience. Know them well. If you are unsure, get some help in understanding the target audience.

Once the marketer understands what is to be conveyed and the audience it is to be conveyed to, we come to conveying it.

So people in marketing need to keep three important things in their minds and ask questions:

  1. Who are you conveying to

It’s very important to understand the audience of your product. Even Google uses the help of psychologists to understand the user. If you are deeply involved in the production of the product, there is a chance you know your audience well. Savvy marketing gurus have always emphasized using psychology as an aid in understanding consumer behavior. What makes your audience tick? How do they live? What do they like to do over the weekends? What do they spend their money on? Are they big spenders? What type of jobs do they hold? Are they cost conscious?

  1. What are you conveying

Frequently both business and marketing courses emphasize understanding human nature, with professors recommending a slew of psychology textbooks. With this understanding, marketers can decide on how to pitch the product. Is it an aspirational one vis. a vis. something they cannot live without? Sell it like a product which fills a need or should it be something that they want? Convey happiness on buying or a sense of possession? Should it be sold by its looks or its functionality?

  1. Have you got ways to see it is being conveyed right

Talk to the audience. Check the numbers – is the audience buying? Have dry runs. Use a test audience. Are they missing the message? Is there audience satisfaction?

Mind Your Language

Language can be the bedrock of communication, but it can also be that which brings everything apart. Sometimes it can be the actual words used, but more often it’s the idea conveyed by the words. Here are some ad faux pas which might help us understand how language can be misconstrued.

The trick is to keep the words simple. If the words you use are not well known, chances are that it might not be understood.

Convey the story. Don’t take your eyes of that important part. The Budweiser ad which used ‘Wassup?’ had non-words, but the writers told the story of friends watching a game together. That was never lost.

Being brief is not necessarily bad; if the words work, go ahead with it. Remember Nike’s ‘Just Do It’. Three words and a punctuation mark. And, yes, the famous swoosh.

If there is a call to action, use it at the right point. Don’t start with a ‘Buy now!’ followed by a long paragraph of words.

Engage. If your words are going to be boring or even if they lead you into a shut-out-the-words burrow, no one’s buying. It’s that simple.

DO NOT COPY. You might be inspired by another, but do not copy the other.

Keep it catchy. Sometimes the catchy words are not words – they are names! Coke’s campaign in Australia in the early 2000s had 150 most popular first names printed on cans. It was temporary. Fleeting. Pointless. Wasted even. But it caught people’s attention. A public campaign became personalized.

Weigh your words. The always ad from P&G, for menstrual products, used derogatory (until then) words ‘like a girl’ and turned it upside down to make it a triumphant call to convey the fact that both girls and boys can be fit. #likeagirl

Stay true. Two simple words ‘Think small’ from the Volkswagen group, in the big-car-on-their-minds America of the 1960s worked like a charm. It was a small car, and they stated it as it was. No frills. No masks. It was, what it was.

Extend the words and what they suggest out into the world. The ad for hair color Clairol, made people look at other people on the street wondering if their hair was colored. Time reports about how after coloring hair became popular because of this ad, the DMV in some states stopped asking for hair color.

Stay relevant in the usage of words. Don’t use archaic words and expressions, which the target audience will not understand. If the audience is young, use new phrases, but make sure it conveys exactly what you want to convey. No inadvertent double entendres. Check with people who might know before using it.

Keeping Up

Language keeps on morphing. It is natural. Slang changes. Slang becomes mainstream. Words from other languages and cultures slip in unobtrusively. Not just teens, but adults too contribute to new words and new forms of words. Don’t throw the baby out with the bathwater, was what adults told folks who were emptying the bathtub after a weekly bath, where the youngest was washed last in rather grey water; but today as practices have changed, it is a metaphor. And sort of dated to boot.

People who are users of language in marketing have to keep up with the changes, and even when you know the latest, use the words judiciously for the intended audience. Stay sensitive and understand the cultural implications of using words. Keep your ears peeled – listen to the pulse of an ever-changing society which might be changing in how it reacts to words used for long, even as you write it.

Pitfalls of using language carelessly

There are dozens of examples of failed marketing moves because of poor choice of words or execution. Language is a double edged sword. It can convey and it can confuse. If you lose the attention of your target audience, getting it back is hard.

With rising costs for marketing, businesses cannot afford carelessness. Budgets are tight, for both time and money. If you are unsure, double check usage. If you are still not quite happy, change it. Err on the side of caution.

Work smart. Choose your words carefully – make sure you don’t have to eat them later!

About the Author:

Sophia is a newbie online ESL/EFL instructor. She is a passionate educator and blogs about education on her personal blog. She found her true calling — teaching — while she was juggling writing and a 9-5 desk job. When Sophia is not busy earning a living, she volunteers as a social worker. Her active online presence demonstrates her strong belief in the power of networking.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

How To Find Your Dream Job FAST

Today’s post is a guest post by Abel Cane. You can connect with him at his website or Twitter.

“I want to be an astronaut!”

“I want to be a doctor!”

“I want to make video games!”

When you were younger, you were so sure of what you wanted to be when you grew up.

Now here you are, looking at job postings on billboards and newspapers, on the internet. Whether you’re thinking about changing careers or you’re just starting out in the workforce, wouldn’t it be great to have a job you love?”

But if you’re not sure which career to choose. How can you know whether you’d love the job or not?

In this article, we’ll look at two ways you can find out — two ways to determine which job is right for you.

Looking for the perfect job match? Take a test!

Let’s start here. If you’re really not sure which way to go, then taking a career aptitude test is a great place to start!

What kind of test is that?

Career aptitude tests are a series of questions that determine your natural prowess and ability to do a job. They are designed to collect information about your personality, the kind of tasks you like, and how you react to certain situations — all in order to determine which job is “right” for you.

How do aptitude tests work?

Many career aptitude tests are available online. They can take from 10 to 30 minutes to complete, depending on how carefully you consider the questions.

They can be divided into these categories: personality tests, interest-based tests, and work style tests. Some aptitude tests combine all three.

A personality test looks at your nature or temperament. It takes into account how you “think, act and interact”, the most one prominent being the Myers-Briggs personality test which segregates everyone into one of 16 types of people, from extroverted or introverted, sensing or intuitive, and feeling or thinking.

An interest-based test takes into account your preferences and categorizes you into artistic, conventional, enterprising, investigative, physical and mechanical, or social work, all depending on what things you like to do. The O*NET interest Profiler is one of these interest-based tests.

A work style test tries you in the way you prefer to complete your tasks. It highlights your “motivation, work habits & quirks, work attitudes, work ethics…” along with other work related characteristics you can think of. It’s very much like a personality test, but it focuses on the work environment.

All these aptitude tests can give you a good approximation on what sort of job fits you depending on the data you give them.

Do they give the same results?

Not always, no. This is because the jobs you’re interested in might not exactly line up with your work ethics, work style, or personality. Work style tests and personality tests will have much more work suggestions in common than those with interest-based tests.

But in the end, only you will be able to judge.

To find out for sure, take temporary work in your chosen field

The best way to know what you like is to test it out. Get a temporaryh job in the field of work you’re interested in. Sure, you can’t just hire out as a physician before you get your license, but you can work in the medical field and rub shoulders with those already doing the work.

You can learn a ton like that.

The really cool part is that you don’t have to start and quit, start and quit, to test jobs out. That can give you a poor reputation. The key is to hire on through a temporary staffing agency. You can build references at both the agency and with the companies you work for as a temp.

According to Symphony Placements, matching you with the right job is exactly what placement services do … and at no cost to you. If they can’t place you in the job you want, you don’t owe them a dime!

Temporary staffing firms send help to companies that need them according to those workers’ skills and aptitude. Usually, temp agencies specialize in certain kinds of workers. Some specialize in healthcare workers, others with factory works just to name a few. So be sure to approach the temp firm that best fits your work ambitions.

Many temp agencies even offer benefits to their workers and provide opportunities to move up from temporary to permanent work. That’s a pretty good deal, especially if your main goal is to try your hand at starting a new career!

How to find the job you love

So, which should you do: take a career aptitude test or hire on as a temporary employee to test the waters? Here’s the best answer to that question: Do both! Temp work and career aptitude tests work great hand-in-hand.

The career aptitude test is good for getting you started on a particular direction and narrowing down your options. Perfect for answering that burning question you’ve had from the beginning: “Where do I look for a better job for me?”

And once you have your sights set on a career path (or set of career paths), getting a temp job in that field is the best way to pounce! It’s relatively easy to get, doesn’t make you commit to anything just yet, but still helps you get a foot in the door for your new career.

Leverage those two “perfect job finder” tips, and you’re well on your way to living the dream.

The author used the advice here to get a job in the medical field … and hated it. She tried again, this time landing work with and loved it. Don’t just guess about the job you’d love. Use these tips and be sure.

About the author:

Abel Cane lives and works in the great Pacific Northwest. Connect with Abel on Twitter @BoomAlive.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.