Passion Is Superior to Pension

William Hazlitt once said, “A strong passion for any object will insure success, for the desire of the end will point out the means.” Every person has the potential to be passionate. Everyone loves something. We are shaped and inspired by what we love. This reveals our passion. This is a choice, not a result.…

The Principles of Entrepreneurship (The 16 P’s)

(1)PURPOSE People don’t buy what you do; they buy why you do it. An entrepreneur must see beyond the moment; he must travel to a desirable future ahead of his followers to lead them there, hence, purpose and vision is sine qua non to entrepreneurship. Robert Byrne said, “The purpose of life is a life…

Brief Guide on Business Plan Development

A business plan is a formal statement of business goals, why they are achievable and plans for reaching them. As an entrepreneur you are required to produce a business plan which you will execute to transform your business idea into a successful and profitable business that will ultimately achieve the set goals. A clear and convincing business plan provides…

How is Blockchain Changing Digital Marketing?

The middlemen—don’t you just love them? They can make money out of customers and profit off creators or marketers by delivering a service or product they did not make, produce, or manufacture. If only customers can go straight to the source without having to pay a middleman for acting as a bridge. Or, if only…

Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and…