Notorious Copywriting
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Taking an honest and down to earth copywriting style can help you sell your luxury brand. This classic sales letter by Newsweek takes a frank and honest style that manages to persuade the reader that this is a brand they want to be a part of. Whether you are selling luxury cars, hotel bookings or…
To learn more about the company behind this copy example, please visit Old American Insurance Company, here. Here is a real treat for financial publishing businesses, insurance firms, brokerages and other insurance businesses. A classic sales letter from Old American, an insurance company with a venerable reputation, that shows you how to use emotion-based appeals in…
THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both…
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Out With Boring, How Do I Make My Brand Exciting! Unless your brand is rocking the boat and making waves, you've sold yourself short on your advertising and marketing campaigns. If that's you, you need this rectification like a symphony needs violins. Or, if guitar is more your thing, your brand still needs rectification like a…
The following sales letter by American express is responsible for sending them billions of dollars worth of new business between 1976 and 1988. As you can see, adding a personal touch to your sales letters can do wonders for the numbers. In addition, watch for the subtle signals that communicate that the American Express Card…
January 12, Victoria Falls Hotel, Sunny, the party is going on Hurry. The Hippos Are All Waiting To Take Photos With You. Buffet In The Grand Lounge Afterwards. Great Fun For All. Hi John, We are glad you have taken this opportunity to explore lovely Victoria Falls. You will know this is an unforgettable destination for…
Adapt Or Die: Your Hotel Needs A Smart Strategy For Marketing Luxury Marketing has gone digital at an alarming pace. Nowadays, a luxury brand's customers are as likely to get there via a digital platform like Facebook as from a TV or print commercial. In other words, adapt or die. You customers are spending inordinate amounts…
Complete Guide To Selling Luxury Products On eBay Part 1: Understanding Luxury Buyer Personas Inside A $30 Million Luxury Brand Swipe Files For Luxury Product Copy Swipe 1 Swipe 2 My Luxury Launch Email Cheatsheet My Series On Improving Existing Email Copy My Series On Luxury Brand Landing Page Optimization Read My Science Fiction…