Copy Kanye West’s Yeezy’s Ecommerce Playbook That Made Him A Billionaire

Ecommerce is an industry still in its infancy, despite the fact that it’s appearance coincides only with the propagation of the internet age. In that brief time, however, we’ve seen some iconic ecommerce brands come and go, which is where Kanye West and Yeezy come in.

The rise of Yeezy, the sneaker brand, a partnership between Kanye West and Adidas, was a remarkable thing to watch over the last decade. It blazed a trail of glitz and glamour, while leaving in its wake a spotted record of successes and failures.

For the ecommerce entrepreneur or someone considering ecommerce as a side hustle, there are still some lessons you can copy from the Kanye West ecommerce playbook.

As I covered in an earlier episode of my show on how viral TikTiker Eric Howl has found success pairing the notoriety of celebrity with a foray into clothing and fashion ecommerce, the much bigger Yeezy story has similar themes.

Attention is the way to win in today’s ecommerce environment. That means building a presence for your brand on social media, and if possible, getting in the news and creating a stir. You don’t need to be an A-list celebrity like Kanye, or be featured on Oprah in order to make it. You can do just fine featuring on low key podcasts and contributing your insights via guest posts on niche relevant blogs where your ideal customers like to get their news. This will get your ecommerce store plenty of momentum for good things to happen.

Whatever you do, don’t sleep on the massive opportunity in ecom right now!

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