The Advertising Industry Is Now Worth $1.2 Trillion, As Marketing in its various forms continues to grow through mobile, content marketing, social platforms and new digital platforms

The Advertising and Marketing industry saw huge growth in 2017, and now comprises a market value of $1.2 Trillion. This, according to a new report by PQ Media.

The industry has grown at a fast-paced 3.9% through 2017. As impressive as that figure is, it is eclipsed by the 4.9% growth rate in the advertising and marketing industry experienced in 2016. These figures, and more, may be found in the full report, dubbed the Global Advertising & Marketing Revenue Forecast 2017-21. It covers the in-depth forecast of the advertising and marketing industry until 2021.

2017 did not have the same plethora of political elections and sporting advertising opportunities. As a result, the growth of the industry is somewhat lower in 2016.

Digital platforms like Facebook, Twitter, LinkedIn and Google AdWords will continue to be big growth opportunities for advertising and marketing.

In particular, the social media trend seen in the last 5 years is yet to peter out, and some analysts see the potential for disruptive innovation in the field.

Emerging technologies like virtual reality (VR), artificial intelligence and real-time analytics are opening the door to new tech-enabled players in the marketing industry. These new entrants threaten to not only take market share from incumbents, but may introduce green-field technology that creates genuinely new opportunities for advertisers and marketers, not to mention consumers.

“While the introduction of new advertising & marketing channels has accelerated tremendously over the past decade, such as in-store mobile beacons, proximity services and digital place-based ad networks, smart tech marketing is expanding at the fastest rate we’ve observed since that of online search marketing in the early 2000’s, said PQ Media CEO Patrick Quinn. “It seems that not a day goes by without the announcement of a new media campaign that employs the technology of AI, AR, BOTs, IoT or VR, including those related to IBM’s Watson and Pokemon Go.”

2018 looks to be a big year full of marketing opportunities. Brands looking to grow their market share can capitalize on these opportunities from the FIFA 2018 World Cup in Russia to the Winter Olympics in South Korea and the U.S. congressional elections.

To gain the most from a growing market, marketers and advertisers should be crafting strategies that embrace digital promotion opportunities ranging from mobile marketing to social media and virtual reality. New social platforms based on the blockchain technology also promise a new avenue for marketers looking to grow their brands.


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There Are Two Types Of People In The World. Marketers And Civilians. Which type of person are you? Matters in advertising and marketing

Well, you might not know this, but there are two types of people in the world. Marketers and civilians. Which type of person you are will determine how well you can be trusted to make a brand a success.

  1. Marketers treat marketing as the purpose of life.

  2. Civilians treat marketing as a function of business.

  3. Marketers spend 90% of their time on marketing.

  4. Civilians spend 10% of their time on marketing.

  5. Marketers do marketing in their prime time.

  6. Civilians do marketing in their spare time.

  7. A marketer never retires. He might have an advertisement placed on his grave, that way he gets the last laugh.

  8. A civilian takes the first chance possible to get out of marketing responsibilities. He’d rather be dead than spend a life marketing stuff.

  9. A marketer connects buyers and sellers. Sometimes he is the seller.

  10. A civilian is only ever a buyer or a seller. He has no concept of the connecter.

  11. A marketer follows some strict code of value providing, his own, or others’.

  12. A civilian spams his product or offer regardless of what his audience needs. He has no concept of “strict code”, and does not need such a restrictive limit on his selling abilities.

  13. A marketer is willing to try stuff himself.

  14. A civilian is unhappy unless he is following some guru who said so.

  15. A marketer tests his campaigns and copy.

  16. A civilian does not see the need to test. He will forcefully tell you so.

  17. A marketer takes a scientific approach to advertising.

  18. A civilian does what works for the moment. He follows trends and the latest fashion.

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