If you want your content to lead to sales, you must adopt a mindset that puts your prospective customers FIRST! That means forget your product, forget your stupid website, forget your blog, forget your need to make a sale, forget what you had for dinner last night, forget your company retreat: AND MAKE IT ABOUT THE PROSPECT AND WHAT THEY REALLY WANT!
Do that, and you are well on your way to having a breakout year in content marketing and brand lift! And yes, THE SALES WILL COME!!! When you adopt this model, the sales absolutely will come, sooner and faster than you could have thought.
So save this rule, print it out, and defer to it often before you create that new video, blog post, or other post on social media, because this is how you create CONTENT THAT LEADS TO SALES!!!