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"The most successful single piece of advertising in the history of the world": The Wall Street Journal Direct Mail letter that built a brand.

THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both…

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There Are Two Types Of People In The World. Marketers And Civilians. Which type of person are you? Matters in advertising and marketing

Well, you might not know this, but there are two types of people in the world. Marketers and civilians. Which type of person you are will determine how well you can be trusted to make a brand a success. Marketers treat marketing as the purpose of life. Civilians treat marketing as a function of business.…

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Copywriting Example For Selling A Hobby Magazine Subscription For Trout Anglers. This Is How To Sell A Brand The Right Way

Trout Spoken Here Also Bass. Salmon. And Bonefish CRAZY FOR FLY-FISHING? SEND FOR YOUR COMPLIMENTARY ISSUE OF FLY FISHERMAN -- THE BEST THERAPY FOR VICTIMS OF THE "INCURABLE MADNESS" DESCRIBED BELOW. There's no obligation. But we will throw in a FREE CREEL if you accept our subscription offer. Fellow Angler: There's bait casting. There's spin fishing.…

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Rocking The Brand: Ditch Your Cookie Cutter Copywriting For Marketing That Turns Customers Into Fans

Out With Boring, How Do I Make My Brand Exciting! Unless your brand is rocking the boat and making waves, you've sold yourself short on your advertising and marketing campaigns. If that's you, you need this rectification like a symphony needs violins. Or, if guitar is more your thing, your brand still needs rectification like a…

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The Sales Letter That Made A Billion Dollars For American Express Shows You How To Win Customers For Your High End Brand

The following sales letter by American express is responsible for sending them billions of dollars worth of new business between 1976 and 1988. As you can see, adding a personal touch to your sales letters can do wonders for the numbers. In addition, watch for the subtle signals that communicate that the American Express Card…

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Email FROM LUXURY COPYWRITER Showcases The Good Parts Of The Victoria Falls Hotel. Selling Luxury Through Email Marketing Can Add A Personal Touch To Hotel Marketing, Convincing Readers To Visit

January 12, Victoria Falls Hotel, Sunny, the party is going on Hurry. The Hippos Are All Waiting To Take Photos With You. Buffet In The Grand Lounge Afterwards. Great Fun For All. Hi John, We are glad you have taken this opportunity to explore lovely Victoria Falls. You will know this is an unforgettable destination for…