The Ultimate SEO Technical Checklist- What You Need to Consider for a New Site.

Ultimate SEO Technical Checklist- What You Need to Consider for a New Site

SEO or search engine optimization has become an important requirement for all websites. Today, your website cannot serve its intended purpose if it does not have SEO. It is no longer optional. There are many factors that make up a good website, but one great factor that you should never forget to think about for your new site is SEO. Search engine optimization forms a great part of digital marketing plans.

Today, website thinking is far beyond the era of “if you build it, they will come.” There are so many website owners who are struggling with implementing SEO. If you own a new site, you need to know the technical SEO checklist that you should use as a website owner. Here is our SEO technical checklist that will help you work through the important aspects of search engine optimization.

1.    Make your Site Mobile-friendly

In 2015, Google announced that mobile optimization became a ranking factor for websites. Therefore, if you want better rankings on the search engine results page you need to make sure that your website is mobile optimized.

You might have built your website with a responsive design, but it is always wise to make sure that is actually validated. You need to review how Google mobile crawler does on your website. You should perform as much user experience and quality assurance testing as possible just to be sure that your website truly can be easily accessed by your users on all devices.

2.    Optimize the Page Speed

Page load speed matters for the good of your website. Nobody wants to open a site that takes longer to load. We all want a site that loads very fast so that we can access what we want on the website. Load speed also matters for search engines. If your site keeps visitors waiting, they will just leave, and remember Google is using your mobile page speed for ranking. Therefore, you need to check your page speed and improve it to make sure it is optimal.

You can use page speed tool to test the speed of your page. Many SEO tools s able to detect the issues that are slowing down your page and can also give you practical tips on how to address each issue and boost your page speed.

3.    Optimize Images

Un-optimized images used in your website can actually slow down the page load times. It is very common for website owners to use un-optimized images especially if they don’t use photo editing software.

When optimizing images you need to make sure you get image sizes that match the exact dimensions and resolution that you need. Image size should be reduced without affecting the visual appearance.

An image contains information that downloads a lot of bytes on a page. This makes the server to take more time loading information than it should. When images are optimized the server perform faster due to the removal of the additional bytes ant too much irrelevant data.

4.    Fix Broken Links

Broke links lead to poor user experience and even prevents search engines from properly crawling pages on your website. It is important to identify and fix all broken links on your site because it helps prevent a unit of your crawl budget from going to waste.

5.    Build Search Engine Friendly URLs

URLs play a major role in the success of your SEO overall website if you get them right the very first time. Both users and search engines require URLs that are descriptive and have keywords. However, many website owners get URLs wrong and continue to build their websites with dynamic URLs that are not optimized completely.

The URLs are accepted by Google and may seem to work for your site, but at some point, you might be prompted to merge new ones to improve user experience, site performance and the search engine visibility which is actually a lot of work.

Your site should have easy to follow URLs so that you can keep track of them in Analytics and Search Console among others. With poorly done URLs, link building becomes difficult too.

6.    Use Secure Protocol-HTTPS

HTTPS protocol has always been one of Google’s ranking factors of sites. HTTPS is an acronym for Hypertext Transfer Protocol Secure. It actually encrypts data and makes it difficult for it to be corrupted or modified during transfer. The data is kept secure from attacks.

By using HTTPS, your website can experience better rankings since it is a ranking factor on Google. Also, your site visitors will feel it is safe to use the site and that the data provided is encrypted for the prevention of the attacks.

Sites that use HTTPS have a lock on the before the URL in the navigation bar. Sites that don’t use HTTPs have an information icon which when clicked displays a message that the connection is not safe, thus a clear indication that the site is unsecured.

7.    Be Sure That Your resources are Crawlable

All important resources on your website should be crawlable because uncrawlable resources can negatively influence search engine optimization. Crawling happens before indexing, which makes content visible to the website user.

Crawling is basically first finding your content. Indexing follows and finally, your pages are ranked within the greater index.

8.    Use Schema Markup

Schema markup is an important SEO technical checklist to consider because it provides additional structured data to search engines. The structure data improves the context of the content on a page and in various situations, it can change the appearance of your website in the search engine results page.

Schema markup can be used in different sites including review sites, recipe, business and event sites among others. Google offers a software known as Structured Data Testing Tools that can be used to test your page for any issue that might be present in your structured data.

9.    Get Rid of Too Many Redirects

Although redirects can eliminate a lot of trouble relating to link equity and broken pages, they can cause lots of issues if you have a lot of them. A huge number of redirects can slower the load times of your website which means that the site’s user will spend a lot of time trying to get to the landing page.

It is recommended to have only one redirect for a page, otherwise, you might find your site having a redirect loop. A redirect loop is basically a chain of redirects for the same page which is absolutely misleading because the search engine will not establish which page to show, this will end up giving an error.

10.    Check Your Site Architecture

The architecture of your site is an important SEO technical aspect to consider. You need to build a proper hierarchy and structure especially into the navigation and sections of your site. This is good both for users and search engines and helps present topics and content in an organized manner.

You need to think about mapping out your site structure in a better way. Also, you should take a look at your content, identify how to prioritize the various aspects of your site and how you want to funnel your users.

Conclusion

Optimizing your website take time and it should never be done as a one-time affair. However, you need to get started so that as you go about it, you will be able to learn through the process. By mastering the relevant SEO technical, you will be a better position to set your new website up for success.

Contributed by Andrew Guh, passionate SEO blogger, check out his blog Online Hikes and inspirational platform – Museuly.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and the message has to be conveyed to them with clarity. Frequently, we come across messages which are noisy and lack lucidity.

The Big Three

Peter Drucker said, ‘The most important thing in communication is hearing what is not said.’

Listen to the producer of the product. Understand it. Study the intended audience. Know them well. If you are unsure, get some help in understanding the target audience.

Once the marketer understands what is to be conveyed and the audience it is to be conveyed to, we come to conveying it.

So people in marketing need to keep three important things in their minds and ask questions:

  1. Who are you conveying to

It’s very important to understand the audience of your product. Even Google uses the help of psychologists to understand the user. If you are deeply involved in the production of the product, there is a chance you know your audience well. Savvy marketing gurus have always emphasized using psychology as an aid in understanding consumer behavior. What makes your audience tick? How do they live? What do they like to do over the weekends? What do they spend their money on? Are they big spenders? What type of jobs do they hold? Are they cost conscious?

  1. What are you conveying

Frequently both business and marketing courses emphasize understanding human nature, with professors recommending a slew of psychology textbooks. With this understanding, marketers can decide on how to pitch the product. Is it an aspirational one vis. a vis. something they cannot live without? Sell it like a product which fills a need or should it be something that they want? Convey happiness on buying or a sense of possession? Should it be sold by its looks or its functionality?

  1. Have you got ways to see it is being conveyed right

Talk to the audience. Check the numbers – is the audience buying? Have dry runs. Use a test audience. Are they missing the message? Is there audience satisfaction?

Mind Your Language

Language can be the bedrock of communication, but it can also be that which brings everything apart. Sometimes it can be the actual words used, but more often it’s the idea conveyed by the words. Here are some ad faux pas which might help us understand how language can be misconstrued.

The trick is to keep the words simple. If the words you use are not well known, chances are that it might not be understood.

Convey the story. Don’t take your eyes of that important part. The Budweiser ad which used ‘Wassup?’ had non-words, but the writers told the story of friends watching a game together. That was never lost.

Being brief is not necessarily bad; if the words work, go ahead with it. Remember Nike’s ‘Just Do It’. Three words and a punctuation mark. And, yes, the famous swoosh.

If there is a call to action, use it at the right point. Don’t start with a ‘Buy now!’ followed by a long paragraph of words.

Engage. If your words are going to be boring or even if they lead you into a shut-out-the-words burrow, no one’s buying. It’s that simple.

DO NOT COPY. You might be inspired by another, but do not copy the other.

Keep it catchy. Sometimes the catchy words are not words – they are names! Coke’s campaign in Australia in the early 2000s had 150 most popular first names printed on cans. It was temporary. Fleeting. Pointless. Wasted even. But it caught people’s attention. A public campaign became personalized.

Weigh your words. The always ad from P&G, for menstrual products, used derogatory (until then) words ‘like a girl’ and turned it upside down to make it a triumphant call to convey the fact that both girls and boys can be fit. #likeagirl

Stay true. Two simple words ‘Think small’ from the Volkswagen group, in the big-car-on-their-minds America of the 1960s worked like a charm. It was a small car, and they stated it as it was. No frills. No masks. It was, what it was.

Extend the words and what they suggest out into the world. The ad for hair color Clairol, made people look at other people on the street wondering if their hair was colored. Time reports about how after coloring hair became popular because of this ad, the DMV in some states stopped asking for hair color.

Stay relevant in the usage of words. Don’t use archaic words and expressions, which the target audience will not understand. If the audience is young, use new phrases, but make sure it conveys exactly what you want to convey. No inadvertent double entendres. Check with people who might know before using it.

Keeping Up

Language keeps on morphing. It is natural. Slang changes. Slang becomes mainstream. Words from other languages and cultures slip in unobtrusively. Not just teens, but adults too contribute to new words and new forms of words. Don’t throw the baby out with the bathwater, was what adults told folks who were emptying the bathtub after a weekly bath, where the youngest was washed last in rather grey water; but today as practices have changed, it is a metaphor. And sort of dated to boot.

People who are users of language in marketing have to keep up with the changes, and even when you know the latest, use the words judiciously for the intended audience. Stay sensitive and understand the cultural implications of using words. Keep your ears peeled – listen to the pulse of an ever-changing society which might be changing in how it reacts to words used for long, even as you write it.

Pitfalls of using language carelessly

There are dozens of examples of failed marketing moves because of poor choice of words or execution. Language is a double edged sword. It can convey and it can confuse. If you lose the attention of your target audience, getting it back is hard.

With rising costs for marketing, businesses cannot afford carelessness. Budgets are tight, for both time and money. If you are unsure, double check usage. If you are still not quite happy, change it. Err on the side of caution.

Work smart. Choose your words carefully – make sure you don’t have to eat them later!

About the Author:

Sophia is a newbie online ESL/EFL instructor. She is a passionate educator and blogs about education on her personal blog. She found her true calling — teaching — while she was juggling writing and a 9-5 desk job. When Sophia is not busy earning a living, she volunteers as a social worker. Her active online presence demonstrates her strong belief in the power of networking.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Why The Freelancer Is Not Going Anywhere

Freelance marketers

Maybe you thought the world of the freelancer was dead. Freelancing is alive, well, and it’s poised to take off like never before over the next 10 years.

Working as a freelancer over the last several years, I’ve been surprised at the growth in the freelance community in that time. While some started out in this field as a way to make ends meet, many others have simply chosen freelancing as a way to go independent and hone a craft they love. The “remote work” movement has helped as well. We are likely set to see more and more “non-traditional” workers making a play to dominate the workforce. Look at it however you want, but the Freelancer, as a global player who will redefine the world of work for decades to come, is not going anywhere.

Evolutionary theory teaches us that a species does not just dominate the natural hierarchy for no particular reason. There has to be some cause, some interaction of value and benefit to the overall ecosystem that makes a species thrive.

Here are some ways in which freelancers, as a whole, have managed to make inroads in the workforce, replacing fulltime employees, big name consulting companies, rockstar agencies, and outsourcing companies. As you will see, it’s not necessarily that freelancers are the cheapest option for getting results, or that freelancers have the most experience of all available worker options. Rather, when it’s all said and done, there’s something compelling about the Freelancer as a direct path to getting the average business the results it needs.

1. Freelancer vs Your Full Time Office Employees

I’ve got nothing against hiring full time office employees. Every serious company kind of needs them. But the world has changed. The culture of remote work is now deeply embedded in many companies, making full time office work kind of optional. In a way, freelancers did not evolve to be better for the modern work place. Rather, the modern work place itself shifted. It evolved to a place where it kind of needs a new type of worker: the freelancer.

Marketing Freelancers

This is not just sentiment either, although, yeah, I’m fully in favor of every business hiring freelancers. But let’s see why this now makes sense, perhaps more than ever before.

Freelancer Advantage #1: Lower Overhead, Even If You Are A Fortune500 Company, Especially Then

Yeah. Freelancers win hands down. They involve way less overhead, as in, waaaaay less. I’m not advocating cutting benefits and frills for your full time office employees, don’t get me wrong. Benefits are nice to have, and if you want to keep your in-office employees happy, you kind of need them. It shows your commitment to your workers.

But freelancers don’t need benefits in order to take your project and execute it to the best quality. In that sense, forget what I said above about how they have not evolved, they have evolved to be the lower overhead option for executing a brilliant idea.

Give me 1,000 freelancers and I could take over the world…where I’m joking, but something like that.

Freelancer Advantage #2: Self-Management vs Management Requirement

Face the music: freelancers require way less management, as in waaaaaay less! And if you are an entrepreneur or high level strategic manager at the executive level, then your time is worth its weight in milligrams of gold. You getting tied down managing an entire stable of office employees might satisfy your micromanagement tendencies, but it’s costing your organization dearly.

You could be freeing up all those hours to spend more time meeting a big potential new client, or figuring out how to create the biggest year yet for your brand, not wondering why Johnny is late to work again today, and why Becky keeps texting on her phone.

Freelancers have evolved to need little to no management. I’m not saying they are more professional, some are, some are not, but definitely, on the whole, they require way less management.

2. Big Company Consultants or Freelancer? Think Again

Another matchup you will run into in the workplace is that of freelancers versus big company consultants. If you’re working with big name consulting companies, well, congratulations. Chances are, if you can afford big name consulting companies, your business has got to third base more than a few times, and that’s a good thing.

However, you still might do better with a crack team of freelancers than your big name consulting company analysts or associates.

Freelancer Advantage #1: Freelancers Can’t Rest On The Big Company’s Laurels

Every freelancer has to develop a reputation for themselves in the market place. If you’re a bad apple as a freelancer, clients will know. If your projects are always bombing, word gets around. You get less work, your existing clients leave, and you have to start from the bottom all over again. Sooner or later, the typical freelancer gets good at their craft, as in reeeaaaaal good. There’s a simple reason for that: they don’t have some big-name consulting company like Ernest & Young or Deloitte to hide behind. Chances are, if a freelancer has lasted 5 years in the industry at all, they can out-slug any big name consultant save those at the executive level who’ve seen it all.

Freelancer Advantage #2: Freelancers Have Drunk Less Of The Kool-Aid

Freelancers are an independent lot, rather unlike big name consulting company analysts. There’s a reason for that as well. Just like with any standard process, consulting company recruitment and training programs are geared up to churn out cookie cutter analysts and associates. Throw those bright boys and gals into an unfamiliar pool, and they might struggle.

Freelancers, however, are less likely to read from the choir book whenever they find themselves in unfamiliar situations. They actually look around them to figure out that things have changed and they think on their feet. More often than not, their training has been through personal experience and they’ve gone through the school of the hard knocks. Choose your pick!

3. Outsourcing Companies vs Freelancers: Cheap Is Not Always Best

Business leaders are anything but unimaginative. Lately, a trend has emerged where even large businesses began outsourcing core business functions to cheap outsourcing companies everywhere around the world where things could be done for less. Let’s see how freelancers could have saved them all a world of pain.

Freelancer Advantage #1: Freelancers Communicate Better, In English

I got nothing against outsourcing companies in low-cost countries that allow you to run some very straight-forward cost arbitrage for some of the work your business needs to get done. It’s just that, often, it’s not as straight-forward as you think. You might be paired with some company representatives who can’t speak English at all, have different expectations of what working together entails, or are simply a pain to deal with.

All while you could simply have gotten the job done with the freelancer who lives 5 miles down from where your office is located. Going abroad is not always the best option, even if it costs less.

Freelancer Advantage #2: Freelancers Are More Entrepreneurial, What’s Not To Like?!

People in big companies, in order to maintain any semblance of stability at all, must get used to living in situations where things that are not quite optimal are tolerate, because the cost of change would simply be too disruptive to be worth it at that particular moment. As a result, big companies become less and less entrepreneurial over time.

If you’re successful, that’s your company that this will happen to, happened to Microsoft when it became large enough, and likely is happening to Apple as well. Take an organization like a large foreign outsourcing company, and an environment where those workers have very little power over the decision making on a project, because they are working in two rather static large-company environments, and you have a recipe for the most un-entrepreneurial problem-solving you can imagine.

And this happens to businesses like yours that need just that entrepreneurial, fresh pair of eyes to think up creative solutions that unlock value inside your static enterprise. Freelancers don’t work miracles, but in a situation like that, they are the closest thing to a silver bullet you are likely to have available. Freelancers are more entrepreneurial, and it’s smart to deploy them on your toughest business problems.

Freelancers Will Rule The World Of Work

I’m thrilled to see so many professionals awaken to the power of freelancing and its viability as a career path. Sure, there are pitfalls in freelancing:

  • Low-balling clients who expect you to work for nothing
  • Colleagues who can’t fathom why you have chosen freelancing
  • Partners and spouses who might discourage your career selection

And a slew of other potential minefields you must learn to manage. But the rewards can be so worth it. Every freelancer is the owner of his or her own little small business. If you approach it right, that little acorn could grow into a real giant oak. And you get to call your own shots, paint your own painting, you get to create the world the way you want it.

The best part about it is, it’s about to get a whole lot better and more fun for those who choose to freelance. Remote working, 5G technology, the rise of tech-connected Millennials in the economy all point to a future where more workers will be mobile and freelance. It will be much more common for people to travel around and work on the go, as freelancers, perhaps never stepping into an actual office at all for work, but working when and where they please.

In such a future, freelancers will rule the world of work. And they will be a whole lot less stressed than traditional office workers used to be, because they will be their own bosses. If they don’t like something, they can change it, duh! And their earnings will be higher too, thanks to more and more high value freelance roles competing for their talent.

Freelancers of the world unite

So you know where we think things will go. Help us prepare for what comes next. There’s a lot of work to be done.

We are building something special for freelancers at Towers Of Zeyron. We want to help in the transformation of the way we work, in ways that improve freelancer happiness and helps the world see our importance as freelancers. This is why, in the months ahead, we’ll be launching our Towers Of Zeyron Global Program, a new way to freelance. If you’re interested in in learning more, sign up on our waitlist to be notified when the program launches.

Freelancers of the world, unite!

 

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

Guest Bloggers Wanted: Towers Of Zeyron Wants Your Guest Posts About Everything

Yes We Are Accepting Guest Posts!!! We Welcome All Guest Posters, Newbies And Experts Alike!

October 2020 Update

The fastest way to get early approval to post on the blog is to join our group on Facebook, and post a request to become an author, with your:

  • fullname
  • website
  • topics you want to write about
  • email address

Join the group here and submit your details: https://www.facebook.com/groups/smallbizmarketinggenius

Thanks to all current, past, and future contributors. We are now in the full process of making contributor posts the bulk of future content on this blog, so your contributions are as welcome as ever before!!! To your success!!!

*If you don’t receive your WordPress login credentials within 24 hours, please tag an admin in the Facebook group so we can get that sorted!

*This service is completely FREE!!!

*If you want to pay for a sponsored post instead, go here:

https://towersofzeyron.com/sponsored-posts-welcome/

March 2020 Update

* Please read the “Instructions” and “Editorial Policy” sections below in full before sending us an email. We are extremely busy, and to provide guest posting for free, we require contributors to follow the streamlined process without sending emails. If you are an existing contributor to the site and have run into a site issue or other publishing problem, then feel free to email the editor (ten@towersofzeyron.com). All other prospects should follow the application process by filling out the application form. This saves all of us time and allows the site to operate properly. Thanks!

If you’ve ever earned a dime at a job or a business, then you pass the qualification threshold to guest post here: you know how to make money!

It doesn’t have to be making money online, but that’s our core theme at Towers Of Zeyron.

That said, I’ve been so frustrated at sites that expect every guest poster to know their theme as well as they, which is guaranteed to be a narrow circle.

So there are two broad categories of guest posts I will accept here (wait til the thought police sees this one!):

  1. Make Money Online
  2. EVERYTHING ELSE, and I mean ANYTHING

Examples Of How My Open Editorial Policy Helps You

So if you are a programmer and want to send me a technical post, that qualifies under #2 and I will publish it. I’m sure it will be valuable to someone on the internet who stumbles across Towers Of Zeyron.

If you are an unemployed bum living in California and want to protest that state’s unemployment benefits law, why YES, Towers Of Zeyron will publish your post too!

And in between all these, as you can see, anything else qualifies as long as it’s not:

  • Spammy
  • Racist
  • Offensive
  • Obviously prejudiced against other people or individuals

Any links to your own site should only be in an “About The Author” section at the end, and you can include up to 2 links to yourself there. Your site should not be inappropriate as defined above.

Other than that, I give you carte blanche to guest post. If you can, also promote your post to your audience once it’s live.

I will typically review and publish guest posts wthin a few days, but allow up to 2 weeks to have contributions go live.

Please share this post to your social media so that we can reach more people and help as many people as possible.

Instructions: APPLY TO BECOME A CONTRIBUTOR, THEN POST YOUR ARTICLE ONCE APPROVED

Unlike sites that make it hard to guest post, at Towers Of Zeyron, we make it easy for anyone, newbies included, to contribute.

So before you ever waste your time writing for some high horse site, consider guest posting on Towers Of Zeyron. There are four steps you must follow:

  1. You agree that Towers Of Zeyron owns the copyright to all contributions, anything you post becomes the property of the site.
  2. Read the “Editorial Policy for Contributors” section below to see what kind of contributions and guest posts are acceptable for the site, and to get complete guidance on your post.
  3. Join the group here and submit your post requesting access to become an author on the site, please tag an admin in your post https://www.facebook.com/groups/smallbizmarketinggenius
  4. If successful, you will be approved ideally within 1-7 days, and you will receive credentials. Log in to the site and create your articles and contributions. After writing your post in our WordPress CMS, make sure to click “Publish” so it goes live. If you don’t see this option, get in touch in the Facebook group above so we can help out. Contributors can add new posts as often as they like. All contributions should abide by the editorial policy outlined below.

EDITORIAL POLICY FOR CONTRIBUTORS

We accept posts that would be interesting to entrepreneurs in a variety of categories:

1. Self development (our favorite category)
2. Make money online
3. Investing and stock trading
4. Starting a business/entrepreneurship
5. Internet marketing/affiliate marketing/digital marketing

We also publish posts outside these topics because we are primarily a contributor-driven blog, so whatever floats your boat, write that, as long as it does not cross social norms of decency and appropriateness.

Make sure your post is at least 800 words long, the longer the better. If your post is over 2,000 words long, such as a long guide or other piece, we are much more likely to give it a fast track publishing.

Make sure to link to yourself only in an ” About The Author” section at the end of your posts. Other links may cause your posts to be classified, wrongly or rightly, as spam. To improve the chances of your author account remaining active on the site, adhere as strictly as possible to this rule. If you must include a link in the body of the post, make sure it is to your own site or email list, and not an affiliate or cloacked link as this creates problems for us.

That’s it! Happy posting!!!


INSTANT GOOGLE SEARCH QUERIES TO FIND MORE GUEST POSTING SITES

NICHETOPIC + “guest blog” NICHETOPIC + “contributor guidelines”
NICHETOPIC + “guest blogger” NICHETOPIC + “write for us”
NICHETOPIC + “guest column” NICHETOPIC + “write for me”
NICHETOPIC + “guest article” NICHETOPIC + “become a contributor”
NICHETOPIC + “guest posts wanted” NICHETOPIC + “contribute to this site”
NICHETOPIC + “guest post opportunities” NICHETOPIC + “guest poster wanted”
NICHETOPIC + “become a guest blogger” NICHETOPIC + “looking for guest posts”
NICHETOPIC + “contributing writer” NICHETOPIC + “become an author”
NICHETOPIC + “submit blog post” NICHETOPIC + “submit guest post”
NICHETOPIC + “accepting guest posts” NICHETOPIC + “suggest a post”
NICHETOPIC + “contribute to our site” NICHETOPIC + inurl:category/guest
NICHETOPIC + “submit content” NICHETOPIC + inurl:contributors
NICHETOPIC + “submit blog post” allintitle:NICHETOPIC + guest post
NICHETOPIC + “submit your article” allintitle:NICHETOPIC + write for us
NICHETOPIC + “guest post guidelines” allintitle:NICHETOPIC + submit blog post

EXAMPLE for “real estate marketing”

real estate marketing + “guest blog” real estate marketing + “contributor guidelines”
real estate marketing + “guest blogger” real estate marketing + “write for us”
real estate marketing + “guest column” real estate marketing + “write for me”
real estate marketing + “guest article” real estate marketing + “become a contributor”
real estate marketing + “guest posts wanted” real estate marketing + “contribute to this site”
real estate marketing + “guest post opportunities” real estate marketing + “guest poster wanted”
real estate marketing + “become a guest blogger” real estate marketing + “looking for guest posts”
real estate marketing + “contributing writer” real estate marketing + “become an author”
real estate marketing + “submit blog post” real estate marketing + “submit guest post”
real estate marketing + “accepting guest posts” real estate marketing + “suggest a post”
real estate marketing + “contribute to our site” real estate marketing + inurl:category/guest
real estate marketing + “submit content” real estate marketing + inurl:contributors
real estate marketing + “submit blog post” allintitle:real estate marketing + guest post
real estate marketing + “submit your article” allintitle:real estate marketing + write for us
real estate marketing + “guest post guidelines” allintitle:real estate marketing + submit blog post

More example topics, we accept posts across the range of human experience, professions, and activities:

  • personal development
  • entrepreneurship
  • financial markets
  • trading
  • economics
  • geopolitics
  • business
  • personal finance
  • lifestyle
  • travel
  • freelancing
  • humor
  • copywriting
  • digital marketing
  • marketing
  • internet marketing
  • offline marketing
  • guerilla marketing
  • PPC
  • SEM
  • Facebook Ads
  • Google AdWords
  • conversion rate optimization
  • growth hacking
  • ecommerce
  • SEO
  • social media
  • advertising
  • cooking
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I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.

“The most successful single piece of advertising in the history of the world”: The Wall Street Journal Direct Mail letter that built a brand.

THE WALL STREET JOURNAL

The daily diary of the American Dream

_____________________________________________

22 Cortlandt Street/New York, New York 10007

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future.

Recently, these men returned to their college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

What Made The Difference

Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and other doesn’t.

The difference lies in what each person knows and how he or she makes use of that knowledge.

And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge — knowledge that they can use in business.

A Publication Unlike Any Other

You see, The Wall Street Journal is a unique publication. It’s the country’s only national business daily. Each business day, it is put together by the world’s largest staff of business-news experts.

Each business day, The Journal’s pages include a broad range of information of interest and significance to business-minded people, no matter where it comes from. Not just stocks and finance, but anything and everything in the whole, fast-moving world of business…The Wall Street Journal gives you all the business news you need — when you need it.

Knowledge Is Power

Right now, I am reading page one of The Journal. It combines all the important news of the day with in-depth feature reporting. Every phase of business news is covered, from articles on inflation, wholesale prices, car prices, tax incentives for industries to major developments in Washington, and elsewhere.

And there is page after page inside The Journal, filled with fascinating and significant information that’s useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender. There are weekly columns on small business, marketing, real estate, technology, regional developments. If you have never read The Wall Street Journal, you cannot imagine how useful it can be to you.

Much of the information that appears in The Journal appears nowhere else. The Journal is printed in numerous plants across the United States, so that you get it early each business day.

GREAT INTRODUCTORY PRICE!

A $28 Subscription

Put our statements to the proof by subscribing for the next 13 weeks for just $28. This is the shortest subscription term we offer — and a perfect way to get acquainted with The Journal. Or you may prefer to take advantage of a longer term subscription for greater savings: an annual subscription at $107 saves you $20 off The Journal’s cover price. Our best buy — two years for $185 — saves you a full $69!

Simply fill out the enclosed order card and mail it in the postage-paid envelope provided. And here’s The Journal’s guarantee: Should The Journal not measure uo to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription.

If you feel as we do that this is a fair and reasonable proposition, then you will want to find out without delay if The Wall Street Journal can do for you what it is doing for millions of readers. So please mail the enclosed order card now, and we will start serving you immediately.

About those two college classmates I mention at the beginning of this letter: They were graduated from college together and together got started in the business world. So what made their lives in business different?

Knowledge. Useful knowledge. And its application.

An Investment In Success

I cannot promise you that success will be instantly yours if you start reading The Wall Street Journal. But I can guarantee that you will find The Journal always interesting, always reliable, and always useful.

Sincerely yours,

Peter R. Kahn

Executive Vice President/

Associate Publisher

P.S. It’s important to note that The Journal’s subscription price may be tax deductible.

I help solopreneurs get MORE PROFITABLE in WAY LESS TIME, grow and scale their one man businesses into time independent 7-8 figure machines that make money even when you’re asleep. Learn how in my Renegade Solopreneur Profits Bootcamp.