HOT “The most successful single piece of advertising in the history of the world”: The Wall Street Journal Direct Mail letter that built a brand. Ten Mutunhire, November 25, 2017August 10, 2022 THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been… Continue Reading