Hotels face struggles selling effectively. Rockstar of luxury copywriting reveals how hotels can sell luxury through online funnels

Adapt Or Die: Your Hotel Needs A Smart Strategy For Marketing Luxury Marketing has gone digital at an alarming pace. Nowadays, a luxury brand's customers are as likely to get there via a digital platform like Facebook as from a TV or print commercial. In other words, adapt or die. You customers are spending inordinate amounts…

Work, Don’t Talk

In the game, there's often a whole lot more talkers than doers. It's hard to believe but it's the absolute truth. It's even so bad, than in the Bible itself, it is said, "Not every one that saith unto me, Lord, Lord, shall enter into the kingdom of heaven; but he that doeth the will…

Get Pumped Up: 3 Songs For Champions

medicine

You know what they say, "Garbage in, garbage out." And right now I'm worried many of you are listening to the hit-song du jour and not realizing the particular mindset could be turning your brain to mush. I plan to elaborate on that in a future post, but for now, I have something for you.…

How To Make Your Art Count: Build A Movement

the movement

Movements are powerful things. They galvanize people and get them moving in a uniform direction with a shared purpose. Movements can be transformative. Or as we have seen with a lot of political movements, they can be destructive and downright deadly. So, why would you want to build a movement around your art? It's how…

My Latest Web App Is A Zombie!

NomadHideout

Well, there's no nice and easy way to say this, so I'll just have to say it with as straight a face as I can: My latest web app is a Zombie. Not quite the walking and flesh-eating type, but definitely it reminds me of those hoardes of Undead. See, when I set out to…

What Steve Jobs Knew About Failure That You Don’t

steve jobs

Writing the Towers of Zeyron rag magazine is as much about helping my readers with flashes of new insight as it is about creating a journal of insights that I will personally enjoy reading. I'm both writer and reader of these updates, and would not have it any other way. I'm writing a site for…