A Beginner’s Guide to WordPress Plug-Ins

WordPress has made it fairly simple to install plug-ins

Today’s post is a guest post by Ender Tech, a web development firm in LA. Did you know that WordPress powers 30% of the internet? WordPress is an excellent resource and online platform to help you develop your website the way you want. Hiring a professional web developer will definitely help you through the process.  WordPress (both .com…

How To Find A Profitable Product Idea For Making Money Online

How to make money online

Find out how to find your first profitable product idea for making money online... Ten Mutunhire aka General Tomahawk is a copywriter and creator of Sell Your Course Like A Pirate. http://towersofzeyron.com/sell-your-course-like-a-pirate-notorious-sales-copy-copywriting-for-course-sellers/ His specialty is helping course selling businesses make more consistent money year round and break out of the launch feast or famine cycle.…

The General Breaks Down Amazon's Inexorable Success As A Brand

Love Amazon or hate them, Jeff Bezos sure knows how to build an attractive consumer brand. What can you learn from how they did it... Ten Mutunhire aka General Tomahawk is a copywriter and creator of Sell Your Course Like A Pirate. http://towersofzeyron.com/sell-your-course-like-a-pirate-notorious-sales-copy-copywriting-for-course-sellers/ His specialty is helping course selling businesses make more consistent money year…

Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and…

If you want your content to lead to sales, you must adopt a mindset that puts your prospective customers FIRST! That means forget your product, forget your stupid website, forget your blog, forget your need to make a sale, forget what you had for dinner last night, forget your company retreat: AND MAKE IT ABOUT…

How To Find Your Dream Job FAST

Today's post is a guest post by Abel Cane. You can connect with him at his website or Twitter. “I want to be an astronaut!” “I want to be a doctor!” “I want to make video games!” When you were younger, you were so sure of what you wanted to be when you grew up.…

How To Sell A Health And Fitness Product Using Direct Response Copywriting: This long sales letter from Tai Chi Chi Kung Shows You How

Direct response copywriting for health and fitness

DISCOVER THE 300-HUNDRED-YEAR-OLD CHINESE SECRET TO A HEALTHY HEART, STRONG MUSCLES, LIMBER JOINTS, AND INNER YOUTH A Message from Dr. Robert Willix Jr. Of all the physical and mental healing arts I’ve learned, TAI CHI is the gentlest, easiest to learn, and the most rejuvenating for your physical and mental health. It lowers blood pressure,…

How to sell a top-tier newspaper publication to a professional demographic. This Newsweek sales letter showcases persuasive copywriting for a leading brand that uses an honest, down to earth approach to sell

Taking an honest and down to earth copywriting style can help you sell your luxury brand. This classic sales letter by Newsweek takes a frank and honest style that manages to persuade the reader that this is a brand they want to be a part of. Whether you are selling luxury cars, hotel bookings or…

How To Write Sales Copy For An Insurance Policy. This classic example for Old American Insurance Company shows you how to sell your financial and insurance products through direct response marketing

To learn more about the company behind this copy example, please visit Old American Insurance Company, here. Here is a real treat for financial publishing businesses, insurance firms, brokerages and other insurance businesses. A classic sales letter from Old American, an insurance company with a venerable reputation, that shows you how to use emotion-based appeals in…