Awesome Reasons to Care About Language if You Are in Marketing

Importance of language

Although to advertise is to make ‘publicly and generally known’ according to the Merriam-Webster dictionary, advertising is only a small part of marketing. Oftentimes, cookie cutter copywriting has been used to publicize information about products, followed by frequent fails and quiet brand deaths. It’s important to be creative with what is said because the intended audience has to be reached, and…

Guest Bloggers Wanted: Towers Of Zeyron Wants Your Marketing Guest Posts

I'm building one of the world's premier business and marketing blogs. My content is targeted at helping consumer tech brands, startups, fashion brands, luxury brands, ecommerce stores, technology companies, and many other businesses improve their marketing and online promotions and advertising processes. Please share this post to your social media so that we can reach…

"The most successful single piece of advertising in the history of the world": The Wall Street Journal Direct Mail letter that built a brand.

THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both…