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Taking an honest and down to earth copywriting style can help you sell your luxury brand. This classic sales letter by Newsweek takes a frank and honest style that manages to persuade the reader that this is a brand they want to be a part of. Whether you are selling luxury cars, hotel bookings or … Read moreHow to sell a top-tier newspaper publication to a professional demographic. This Newsweek sales letter showcases persuasive copywriting for a leading brand that uses an honest, down to earth approach to sell
To learn more about the company behind this copy example, please visit Old American Insurance Company, here. Here is a real treat for financial publishing businesses, insurance firms, brokerages and other insurance businesses. A classic sales letter from Old American, an insurance company with a venerable reputation, that shows you how to use emotion-based appeals in … Read moreHow To Write Sales Copy For An Insurance Policy. This classic example for Old American Insurance Company shows you how to sell your financial and insurance products through direct response marketing
THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both … Read more“The most successful single piece of advertising in the history of the world”: The Wall Street Journal Direct Mail letter that built a brand.
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Out With Boring, How Do I Make My Brand Exciting! Unless your brand is rocking the boat and making waves, you’ve sold yourself short on your advertising and marketing campaigns. If that’s you, you need this rectification like a symphony needs violins. Or, if guitar is more your thing, your brand still needs rectification like a … Read moreRocking The Brand: Ditch Your Cookie Cutter Copywriting For Marketing That Turns Customers Into Fans
The following sales letter by American express is responsible for sending them billions of dollars worth of new business between 1976 and 1988. As you can see, adding a personal touch to your sales letters can do wonders for the numbers. In addition, watch for the subtle signals that communicate that the American Express Card … Read moreThe Sales Letter That Made A Billion Dollars For American Express Shows You How To Win Customers For Your High End Brand
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