THE WALL STREET JOURNAL The daily diary of the American Dream _____________________________________________ 22 Cortlandt Street/New York, New York 10007 Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both … Read more“The most successful single piece of advertising in the history of the world”: The Wall Street Journal Direct Mail letter that built a brand.
Well, you might not know this, but there are two types of people in the world. Marketers and civilians. Which type of person you are will determine how well you can be trusted to make a brand a success. Marketers treat marketing as the purpose of life. Civilians treat marketing as a function of business. … Read moreThere Are Two Types Of People In The World. Marketers And Civilians. Which type of person are you? Matters in advertising and marketing
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Out With Boring, How Do I Make My Brand Exciting! Unless your brand is rocking the boat and making waves, you’ve sold yourself short on your advertising and marketing campaigns. If that’s you, you need this rectification like a symphony needs violins. Or, if guitar is more your thing, your brand still needs rectification like a … Read moreRocking The Brand: Ditch Your Cookie Cutter Copywriting For Marketing That Turns Customers Into Fans
The following sales letter by American express is responsible for sending them billions of dollars worth of new business between 1976 and 1988. As you can see, adding a personal touch to your sales letters can do wonders for the numbers. In addition, watch for the subtle signals that communicate that the American Express Card … Read moreThe Sales Letter That Made A Billion Dollars For American Express Shows You How To Win Customers For Your High End Brand
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